Product promotion, colloquially speaking, is advertising, which is an act that has been there since the day the product was born.
In ancient times, restaurants, inns, pharmacies, etc., all had a banner hanging high and sticking out, which was the earliest advertisement.
It's the same with movies.
Earlier, the promotion of the film was mainly offline.
Mainly posters of new movies hung around the theater, large screens in public places such as train stations and bus stations, as well as newspaper interviews and trailers broadcast on TV.
Later, with the rapid development of the Internet, the focus of many marketing has also changed from offline to online and offline.
The purpose of pushing major portals, related news information, etc., is to find a way to let more people know about their movies.
The marketing plan for "33 Days of Broken Love" is roughly the same, but they have also added additional publicity on social platforms.
For example, Weibo, which has gradually become a mainstream social application, occupies a large number of mainstream young moviegoers, and Douban, where "33 Days of Broken Love" first developed.
Especially on Weibo, Star Shadow World and Xinlang have reached a cooperation.
As long as the user clicks on a topic related to love, emotion, breakup, etc., it will automatically pop up "The XXX you follow has been browsed #33 days of broken love#, whether to enter the topic." ” The new generation of social media has given a new channel for publicity, and in a very short period of time, the audience for "33 Days of Broken Love" has begun to expand.
The most important thing is that most people don't go by themselves, but call friends and make an appointment to pay tribute to their lost love.
Yingxing World also specially registered the official Weibo of "33 Days of Broken Love" on Weibo, and named it "Lovelorn Museum", calling on netizens to talk about their lovelorn stories, lovelorn moods, lovelorn songs, and so on.
This is actually the same as Mu Ming's original photo upload of the book, which has some meaning of viral marketing.
In addition to these official publicity methods, several leading actors in the movie have also begun to participate in the promotion of various variety shows.
For example, Mango Channel's "Happy Camp", Wen Zhang, Bai Lily, and Chen Yufan went to record an issue together.
Mango TV is the satellite TV with the largest audience in China except for Central TV.
As the leader of Mango Satellite TV's "Happy Camp", the ratings naturally don't need to be said.
The effect of publicity is quite good, especially the live call between Chinese Zhang and Ma Yili in the show, scattering dog food, making many viewers shout "It is simply the most compatible pair in the entertainment industry".
There are many girls who instantly turned into Wen Zhang's fan sisters, leaving messages on the Internet "Wen Zhang is the best man in the entertainment industry" and "I want to watch this movie for Wen Zhang".
How to say, when everyone is young, they will look away so many times.
However, although the topic is highly discussed, there are not many people who are optimistic about the results of "33 Days of Broken Love".
For example, a few starring actors or movie-related Baidu Tieba, the last post is still hotly discussing a few people to watch together; The next post calmly began to discuss, "This movie will only have a box office of two or three hundred million."
Not only the audience, but also insiders in the film and television industry are not optimistic about the perfect project.
A TV series director, a few actors with little appeal, or a low-cost comedy, no matter how you look at it, it is the kind of goods that travel to the theater for a few days.
The famous screenwriter, Ning Caishen, who had not yet debuted as a member of the drug team at that time, also posted on Weibo to ridicule, saying that if he made a bet with Zhang Yibai, he would bet on the box office of about 20 million, and Zhang Yibai would bet on about 50 million.
There are several other related directors and screenwriters, who also reposted Weibo.
However, most of them are also ridiculous.
Obviously, no one is optimistic about "33 Days of Broken Love".
In fact, they are not to blame, even Teng Huatao's own confidence is not so sufficient.
During the interview, he repeatedly made up for "not much pressure on the box office, it would be good to be able to return to the cost", "After all, we are newcomers in this field, and what kind of achievements we have are all valuable experiences for our next progress." ” Mu Ming really wants to post a Weibo like "women's clothing with a box office of less than 300 million", waiting for those people to mock herself, and then wait until the actual release to take a good look at the situation of these people being slapped in the face.
This kind of scene is really refreshing when you think about it.
Okay, that is, think about it, Mu Ming hasn't lost her mind yet.
Besides, it always feels a bit dishonorable to use other people's unequal information to satisfy your own pleasure.
Ay!
I'm really a good boy who is simple and kind.
Mu Ming didn't have much to do except cooperate with the publicity of the film industry on her Weibo, and the Guangyuan also opened school, so she obediently went back to school.
Anyway, it's close to the studio, if there's anything going on, Sui Qianqian will call him, and it's too late for him to rush back.
For example, today, Sui Qianqian called him, and Perfect passed him a few documents, which were letters of intent for the TV series project that Mu Ming had always wanted to cooperate with.
So in the afternoon, I skipped class and rushed back to the studio.
"Mr.
Xiao Mu, there are a total of three letters of intent sent by Perfect, all of which are here."
Sui Qianqian handed the document in her hand to Mu Ming, and at the same time briefly introduced.
"Three?"
Mu Ming whispered and opened the document in his hand.
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"Ups and Downs", director Teng Huatao.
Yes?
Director Teng is about to shoot a new drama so soon.
Mu Ming muttered to herself curiously.
At the beginning of the year, "The Age of Naked Marriage" had just finished broadcasting, and "33 Days of Broken Love" had not yet been released, and this new drama was about to be approved again, which was too fast.
"The starring role is Bai Lily, Zhang Jiayi ......"
Mu Ming recalled for a few seconds, as if she had vaguely heard of such a drama, but her impression was very vague, it should be the average achievement.
"The second part, "Fire Blue Blade"."
Mu Ming looked at the introduction, a modern military-themed TV series: "No wonder I haven't heard of it."
"The most recent one Mu Ming has seen is related to the theme of modern military travel is "The Story of the Cooking Class", and I really have little interest in this aspect.
However, the producer of this drama is very atmospheric, the Political Propaganda Department of the Navy, CCTV, and China Film are all big-name state-owned enterprises.
There is no need to worry about channels and platforms, but it is said that the central station is very picky, and it is estimated that this is a political task and will not make much profit.
"There is another ......"
Mu Ming put the first two aside, although the main purpose of wanting to invest is to have a relationship with Perfect, but you have to try to find a project you like.
Mu Ming opened the third letter of intent, and then said with a little surprise: "......
"The Legend of Lu Zhen"?
” Mu Ming blinked his eyes, he knew about this drama, not only did he know, but he also watched it from beginning to end.
However, he remembered that the show was only broadcast when it was 13 years old, why did the project be established so early?
looked at the content in the letter of intent, he didn't know the director and screenwriter, but the co-producer did say Dongyang Huanyu and Yu Ma's studio, so it seems to be right.
"Sui Qianqian."
Mu Ming shouted, handed over the last letter of intent in his hand and said: "You and Perfect Contact, just say that I am very interested in this project of "The Legend of Lu Zhen", and if you have time, you can contact and discuss in detail." ” "Okay, I'll get in touch."