In the blink of an eye, "33 Days of Broken Love" has been released for the third week, and the box office results have exceeded the 300 million mark in the "expectations".
For this result, both the audience and the industry have taken it for granted.
This situation was half a month ago, and I am afraid that no one would have imagined it.
Inevitably, as the audience increases, the movie's rating also declines.
From 8.4 at the beginning, it has dropped to 7.5 now, which is basically stable.
The most criticized is that the style of the film's TV series is too heavy, and it is not at all as forced as a movie should be.
It's just that I caught up with a good schedule, coupled with excellent publicity, which led to this miracle result.
However, the mainstream media's attitude towards "Broken Love" is much friendlier, the main reason is that as a small-scale domestic film, it killed three Hollywood big-budget movies, allowing domestic films to show off well for a while.
The so-called three Hollywood blockbusters, in addition to "Rise of the Planet of the Apes" and "Iron Fist", which were released before "Broken Love", there is also "The Adventures of Tintin", which was released a week later.
This is the world-class director Spielberg's first animated film adaptation, and it was supposed to be the strongest opponent during the release of "33 Days of Broken Love".
But judging from the final results and ratings, it seems that many people don't like Si Dao's "Tintin" very much.
Compared with the mixed reviews of the audience and the unanimous praise of the mainstream media, the attitude of the industry towards "33 Days of Broken Love" is a little envious and jealous.
Why, before this, "The Legend of the White Snake" and "The Female General of the Yang Gate", two big stars and big-cost productions, lost money like a grandson, why can you make dozens of times more money with such a thousand-dollar work.
After envy and jealousy, it is hatred.
In addition, during this time, the topic of "Broken Love" is too high, and it is almost about to make way for future works.
If you can't fight the ability, some people will begin to think of off-board moves.
Just after the box office of "33 Days of Broken Love" will exceed 300 million, the video resources of "33 Days of Broken Love" began to spread on a large scale on the Internet.
Websites such as Tieba, Weibo, and Movie Paradise, and even video sites such as Youku and Tudou also have movie resources uploaded by users, and all of them are in HD versions.
In fact, the problem of piracy is already a deep-rooted old problem in the cultural industry.
The first decade from the 90s to the new millennium was the period when piracy was most rampant.
From CDs, tapes, to VCDs, and now the Internet, the piracy industry is also progressing with the times.
From an objective point of view, the piracy industry did provide a large amount of spiritual civilization for the people with an underdeveloped material base in China in the early days.
After all, in that era, dozens or hundreds of genuine works were indeed unaffordable for many people, and pirated works that were dozens of times cheaper than them naturally became the favorite of most people.
Who hasn't had the fun of having a single cartridge and being able to play hundreds of games!
It may be based on this reality that the state's management of this aspect has always been a state of "the people are elected, and the officials do not correct their feelings".
It's a pity that Chinese films have survived with a group of big directors; Books survived by their low prices; And the Chinese music didn't survive and collapsed far from the dawn.
Copyright awareness and government management only started about 12 years ago.
Therefore, the current Chinese film market is still rampant with piracy.
The most serious, even the first day the movie was released, and the next day the HD resources came out. "33 Days of Broken Love" has also been pirated since very early, but they are all relatively small, and most of the pictures are blurry, which belongs to the gun version of the secret recording.
After all, the current resource dissemination mainly relies on the network, and the perfect headquarters started by the network, and there are some management methods.
But this time it's different, not only are there many channels left for resources, but it's all in HD versions.
Obviously, this is a problem with the original copy of the film.
As for whether it is at the terminal of the theater or the transmission, it is unknown.
The effect of piracy is immediate.
Previously, although the single-day box office of the film has declined a lot compared with the beginning as the popularity subsided and the number of moviegoers shrank, there are still 13 or 4 million.
But as soon as the pirated resources came out, the average daily box office of the next day suddenly dropped to six or seven million.
The drop of nearly 50 is completely a cliff-like decline.
The way to deal with piracy, in addition to the official supervision, can only rely on the consciousness of the audience.
It's a pity that this is not a few years later, relying on the audience's own copyright awareness is too weak, even if Perfect, the crew and Mu Ming call for support for the genuine version at the same time, the results are not great.
Judging from this trend, the final box office landing point will stop at about 370 million to 80 million, and there is basically no hope of rushing past 400 million.
Chen Rong is very satisfied with this result, and after sharing it with the theater chain, distribution, and other investors, there are almost sixty or seventy million that can be obtained perfectly.
The key thing is that this is undoubtedly a great incentive for the film department of Perfect Pictures, which has always been weak.
Mu Ming was also very satisfied, he was prepared for this result.
He can get about 35 million shares, and he has a reputation and valuable success qualifications in the industry, which has exceeded his original expectations.
Several of the film's leading actors were also satisfied.
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Wen Zhang has become the hottest actor at the moment; Not to mention the white lily, from the previous quasi-second and third lines, directly into the quasi-first line, as long as there is another successful work, it can steadily enter the ranks of first-line flowers.
The only one who is not satisfied is that only Uncle Teng Huatao is dissatisfied.
After all, the gap between 300 million and 400 million is quite big for a director.
Anyway, with the passage of release time, the outflow of pirated resources, and the birth of new hot spots such as the recently popular "The Legend of Zhen Huan", the trend of "33 Days of Broken Love" is over.
After Mu Ming roughly understood the situation, she didn't care much about it.
Well, having said that, since the movie was released, in addition to the usual supervision of capital flow and account monitoring, Mu Ming has not cared about anything except for helping to promote it.
The next focus is on the filming of "The Legend of Lu Zhen".
Zhang Ruoyun's side Mu Ming has already informed him, no accident, classmate Zhang should be stable.
Zhang Ruoyun also specially called Mu Ming to ask if he needed to prepare anything in advance, such as taking a look at the history of the Wei, Jin, Southern and Northern Dynasties.
"There's no need."
Mu Ming said without hesitation: "You don't know what Mr.
Yu Zheng's drama can have to do with genuine history."
If you really want to prepare, it's better to take a look at his previous dramas and find out what it feels like to be a costume drama.
Don't play the crown prince, just play the soldier of our army. ” Putting down the phone, Mu Ming couldn't help but sigh: Yu Zheng is also really magical, the original story can be made into plagiarism, but the same people can make an original plot.
After talking about Zhang's side, next, I have to find a way to contact Xiao Zhao.
Well, preferably, let her reach out to herself.