Perfect Film and Television has set up zero-point fields in 15 key cities across the country.
Perhaps because of the perfect two-sided flattering strategy, or perhaps because the theater chain attaches more importance to the audience's expectations than the media response, the zero-point scene of "Thai Embarrassment" won the national average of 34% of the film scheduling rate.
However, even so, the theater chain underestimated the level of anticipation of the audience.
By the early morning of the 12th, the number of reservations on a single ticketing website exceeded 8,000, and the number of people is increasing rapidly.
In 12 years, when the audience was still more accustomed to queuing up to buy tickets on the spot, even for Hollywood blockbusters such as "Life of Pi" last month, the number of reservations before the zero o'clock show was only 4,000 to 5,000.
Because of this, from the zero point field, the attendance rate of each game is above 90%.
Moreover, it is rare for the audience not to leave after the movie ends, but choose to stay and watch all the tidbits.
With a super high attendance rate and a set of only 105 minutes, basically all theaters have temporarily adjusted their schedules.
For example, Wanda Cinema in Jingbei has raised the film scheduling rate from 35% to 50%, and basically arranges a show every half an hour to 30 minutes.
Waves of audiences walked into the theater and then walked out of the theater; The screen lights up and then returns to darkness.
"Why didn't you wait with them?"
Xiao Zhao looked at Mu Ming, who was half-leaning on the sofa to read a book, and asked.
"What are you waiting for?"
"Wait for the box office results."
Xu Zheng and Chen Zhixi are now in the building of Perfect Film and Television, and they want to know the box office results as soon as possible.
"So what's there to wait for."
Mu Ming said indifferently: "It's already been released, and I can't change the situation if I can't wait."
"After the test, I answered the answers, and found that I might fail, but I can still ask the teacher to intercede in time, if I fail this kind of thing, can you still ask the audience to intercede?
"Then why don't you go to bed yet, it's already past twelve o'clock."
Xiao Zhao pinched his waist and tilted his head to look at Mu Ming.
"Isn't this reading?"
Mu Ming shook the book "Accompany Me to the End of the World" in her hand, in fact, Mu Ming really felt that she was a literary teenager most of the time.
"But you haven't turned the page for half an hour."
Xiao Zhao said suspiciously.
"This page is more exciting, I'm going to read it a few more times."
The corners of Mu Ming's mouth twitched a few times, young lady, you actually observed so carefully.
"Hum-" A mobile phone prompt sounded, and before Xiao Zhao could react, he saw Mu Ming bounce up instantly and picked up the phone.
Xiao Zhao glanced at Mu Ming with disdain, and then leaned down to him.
At this time, 10086 is off work, and the only one who can send text messages may be Chen Zhixi and they have received box office results.
"Forward: Including the zero point field, the box office on the first day is tentatively 40.67 million, and the statistics in some regions are missing, and it is expected to be around 41 million."
"Forty-one million!"
Seeing this number, Rao is Mu Ming was probably prepared, and the hand holding the phone couldn't help but tremble twice.
"Wow!
More than 40 million, a lot of money.
Xiao Zhao also saw the text message on his mobile phone, and after being amazed, he asked Mu Ming: "What kind of achievement is this?"
Good?
Or is it good?
” "It's very good."
Mu Ming took a deep breath and replied.
If he hadn't done his best in the circle two years ago, his reaction when he saw this number would only be the same as Xiao Zhao's, feeling "a lot of money".
But it is precisely because he now has insight and knows more about the industry that he understands the meaning of this number. "41 million means that we are the second largest box office of Chinese films on the first day in the mainland film market."
The first is "Painted Skin 2", 78 million.
Theoretically speaking, for a long time, it is difficult for a film in the mainland film market to surpass this miraculous result.
"That's amazing!"
said that Xiao Zhao couldn't understand the box office, but when it came to the ranking, she understood it instantly.
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"Haha!
We did it!
Mu Ming jumped up suddenly, and the joy in her heart was beyond words.
Pulled Xiao Zhao over, and a princess hugged her.
"Let's go, go to sleep."
"You still have text messages, don't read them."
"It's good to know the first-day box office of 41 million, and the rest will be talked about tomorrow.
Come on, little sister, I watched a movie with two or three people the other day, and today I'm going to teach you a new cheese!
” ··············· Although the entertainment media is not very optimistic about "Thai Embarrassment", they are still paying attention to its first-day box office results.
Of course, a considerable part of it is to be able to send a taunt in time when the box office performance is not good.
However, when the 41 million first-day box office results were dumped in their faces by Perfect Films, the first thought of the entertainment media, whether with good intentions or malicious intentions, or neutral, was not to believe it.
No way!
There is no such thing!
I must have read it wrong!
However, when they carefully verified and probed in many ways, they found that this data turned out to be true.
In fact, not only them, but also several companies in the industry that had a lively mentality at the beginning were also stunned.
Nima, just such a comedy of 30 or 40 million, no handsome guys and beauties, and the whole process is a comedy of three men "eagles catching chickens", can it have a first-day box office of more than 40 million?
That's 40 million, not 4,000!
This means that "Thai Embarrassment" has become the highest record for mainland film and television on Wednesday, and it is also the highest record for domestic comedy on the first day.
At the same time, this achievement also surpassed "Tangshan Earthquake" (36.2 million) and became the second highest-grossing Chinese film in mainland film history on the first day, only after "Painted Skin 2" (71 million).
The most important thing is that on a working day like Wednesday, they can get a box office of 40 million on the first day, which shows that the "800 million box office" that Mu Ming said before, which they regarded as a joke, is likely to become true. 800 million, for now, this is the box office champion of Chinese films in the domestic film market this year.
However, what shocked them even more was yet to come.
On the thirteenth, the second day of the release of "Thai Embarrassment", the single-day box office reported 46 million!
On the 14th, on the third day of release, the single-day box office reported 53 million!
A few days ago, the newly released Chinese New Year comedy "Thai Embarrassment", after three days of release, has won a box office of 140 million.
At present, the box office champion in the first week of the mainland film market is 298 million created by "Painted Skin 2".
If "Thai Embarrassment" can earn more than 160 million at the box office in the next two weekends, it will become the new box office champion of the first week of the movie......"
"Newcomer director Xu Zheng's first film "Thai Embarrassment" was released a few days ago, and it received 140 million box office in three days after its release.
According to estimates, the total box office will reach one billion without accidents.
Xu Zheng will also become the highest-grossing director of his debut film with this film......"
It is reported that Mu Ming, a well-known producer who created the domestic comedy dark horse "33 Days of Broken Love" last year, and the Chinese New Year comedy "Thai Embarrassment" co-produced by newcomer director Xu Zheng landed in theaters today.
With perfect word-of-mouth and the audience's love for comedy movies during the Chinese New Year, the box office exceeded 100 million ...... after three days of release" The so-called Hedong and Hexi, with the release of the unnatural results of "Thai Embarrassment", coupled with the publicity funds that have never been interrupted, the major media that were originally quite cold to each other have all replaced them with long-winded praise news.
From Xu Zheng to Mu Ming, from the plot to the actors, in short, every point is not missed.
In contrast, the audience's evaluation is much shorter.
But for viewers who haven't seen the movie yet, it's far more appealing than those press releases.
"I said a few days ago that the film's one billion box office is not a dream."
"Applaud and let everyone know how much energy there is in 'looking good'."
"I went to watch it with my girlfriend in the afternoon and laughed until I cramped~~" “……” Looking at the words, a piece of praise.
Even if there were occasional complaints and dissatisfactions, they were quickly overcome.
At the same time, everyone is also looking forward to what kind of first-weekend results "Thai Embarrassment" will have, and whether it can surpass the first-weekend box office of "Painted Skin 2".
Two days, 160 million, can "Thai Embarrassment" do it?