In 2012, "The Voice of China" became the hottest talent show of the year.
Since then, a large number of singing variety shows have followed suit, such as "China's Strongest Voice" and "My Heart Sings" and the like have blossomed everywhere.
But the only one that can be compared with "The Voice of China" in terms of influence and ratings is "I Am a Singer".
It's just that the genre of "The Voice" is an amateur talent show, while "I Am a Singer" is an old man's popularity.
Like the feather of the first season?
Quan, Yang Zongwei, and Lin Zhixuan are all veteran singers who have debuted for many years, and their popularity will inevitably decline.
However, after participating in the show, it broke out again with new popularity and attracted a new group of young fans.
It just so happens that the plot shell of "Twenty Years Old Again" is also chasing music dreams, which is very suitable for the nature of the program of "I Am a Singer".
Therefore, under the contact of Guangguang Media, the first stop of the film promotion was chosen on the stage of the singer.
Just like many popular professional competition variety shows, in addition to the performance on stage, the preparation before the game and the performance backstage will also be recorded.
In fact, it's equivalent to half a reality show.
Of course, this has nothing to do with Mu Ming and them, they actually participated in the recording of the second issue.
On the afternoon of the 3rd, in front of the side door of the building of Mango Satellite TV, a small red carpet was rolled out.
This is where the guests of "I Am a Singer" enter.
"Did we start recording from here?"
Mu Ming, who had just gotten out of the car, looked at the camera and VJ at the door and asked curiously.
Behind him, followed by Ma Sichun, Bai Jingting and Gu Meina.
VJ, who was in charge of filming, nodded, and the assistant who was in charge of leading Mu Ming on behalf of their Mango Satellite TV explained: "When the show is broadcast, Director Mu will introduce you as a special guest, so record one more shot of getting off the bus and entering the venue." ” "That's right."
Mu Ming nodded, looked back at the slightly nervous Ma Sichun and the three, and said to the assistant, "Is the filming finished?"
Let's go up after the shooting. ” Entering the backstage, several people were greeted by Hong Tao, the chief producer of "Singer".
After a few polite words to each other, Hong Tao began to explain the process to several people.
"After a while, Zhang Yu will be on the stage first, and then after he finishes 'there is a special guest invited to appear', Director Mu will come on stage, and the band will start the music."
Hong Tao said seriously: "The instruments we need, we will prepare them on the stage in advance, you can go directly." ” Many backstage staff are nervously and orderly checking the process and debugging the machine, as well as singer guests and their star agents in their respective lounges to prepare.
Mu Ming and they are also making the last on-the-spot contact, especially Ma Sichun, who is helpless to Mu Ming.
The last performance was with a bunch of talent singers, and this performance is with a bunch of powerful singers.
Alas!
I feel that after I finish filming this movie, if I just be an actor, I will be a little panicked.
Soon, the official recording began.
The host of the first twelve episodes was not a professional host of Mango Satellite TV, but chose Zhang Yu.
"I'm sure a lot of people in the audience today know that we are going to have a special set of guests on our stage.
So before the first singer takes the stage, let's have a special guest on stage!"
Zhang Yu on the stage said loudly.
"Mu Ming!"
"Mu Ming is big!"
Before Zhang Yu's words were finished, the audience, who were already a little anxious, shouted.
The news that Mu Ming is coming to participate in "I Am a Singer" has been announced before, so many of the people present today are his fans.
After seeing Mu Ming and several people walking on the stage with the lights and music, the cheers and screams from the audience were even more connected.
After all, it was only the recording of the second scene, and the atmosphere was not as tense as in the later decisive battle, so the atmosphere of the audience was more lively.
Many people even stood up directly and raised their hands to applaud.
Mu Ming and the others did not say hello first, but sat directly in their respective positions.
Immediately after, the singing began with the guitar sound of the intro. “…… From that time in your pre-previous life I'm looking for you The old voice, the tears that once fell Dragged me here ……” Xiaobai played the guitar strings trembling, Mina pressed the bass fingers and flew around, and Mu Ming played the drum kit even more intensely and actively.
The audience rose to the melody and singing, and the whole audience stood up and swayed along with the music.
Obviously, it was Mu Ming's strength and atmosphere that infected the audience.
The song is not too long, and soon, it will be sung in one song.
As the music fell, the audience shouted "do it again".
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Don't be funny, the recording time is limited, and again, you don't need to promote the movie.
Mu Ming and the four walked to the front desk from their respective positions, and Zhang Yu, as the host, also walked out from the side and asked the audience.
"What do you think of the performance of our special guests?"
"Good!"
The audience was very face-saving and shouted unexpectedly neatly.
"Come, let's ask our guest to introduce himself."
Mu Ming took a step forward and beckoned to the audience: "Hello everyone, I'm Mu Ming." ” "Wow!!!!!"
There was another round of applause and cheering.
The other three also followed suit with their respective introductions.
"Actually, I'm curious, how did this song come about?"
Zhang Yu immediately led the topic to the movie: "Let's talk about who created this song first." ” "Well, judging from the plot of the movie, I wrote this song.
But in reality, this is our director's own creation.
The microphone was in Gumena's hand, so she replied directly.
Mu Ming took the microphone and answered the first question: "Actually, this movie is a story between the pursuit of youth and real life.
It is probably an old man who unexpectedly changed back to the state of his youth, and went to pursue youth again......"
Mu Ming briefly introduced the synopsis of the movie, and then said without any guilt: "......
So, this song was also born based on the theme of this movie. ” didn't say too much, "I Am a Singer" is a music variety show after all, and it is already very good to be able to give ten or so minutes.
As for the effect?
On January 10th, the second issue of "I Am a Singer" was launched, with the highest rating of 2.96, almost breaking 3.
The average rating was also 2.6, up 0.5 from the first installment.
If it is changed to normal broadcasting, this 0.5 will need at least four to five episodes of the program to rise.
Moreover, a quarter of the messages under this episode of the show are discussing Mu Ming's "Before, Before, Before, Before".
Hikari discussed with Mizuki, and immediately put on the shelves the sound source of "Before, Before, Before, Before", and began to release the single album that had been prepared for a long time.
It contains three versions: female voice (Ma Sichun) solo, male voice (Mu Ming) solo and remix transposition.
On the first day of the album's release, more than 7,000 copies were sold.
Ten years ago, or even five years ago, this data was on the streets.
But in an age when the record market is dead, this is already a good sale.
And the crew of "Twenty Years Old Again" was also divided into two teams and began offline promotion.
The first team, including Wang Kai, Ma Sichun, Bai Jingting and several other young leading actors, began to frantically brush variety shows; The other team is Mu Ming's small band, which started the roadshow.
The total production cost of the movie is 30 million, and Mizuki and Guangguang have spent more than 20 million on publicity, in order to ensure that everyone knows that such a movie is going to be released.
Of course, everyone here refers to fans who have the conditions and interest to watch movies.
If you live in the mountains and forests, or never watch movies, then no one can do anything.
The overwhelming publicity will continue until after the release, but Mu Ming's roadshow schedule can be suspended for a few days, because the premiere ceremony will be on the 29th.
However, as soon as the roadshow in Jinling on the 27th ended, Mu Ming took a flight back to Jingbei before dawn the next day.
It's not that I'm in a hurry to come back to prepare for the premiere, but Xiao Zhao's parents and younger brother have come to Jingbei.