Time Network News: The 'space adventure' superhero movie "Guardians of the Galaxy" produced by Marvel Studios has been released in Chinese mainland on October 10.
According to preliminary statistics, the film won 44.5 million yuan at the box office (including 2.81 million yuan at the premiere) when 35.37% of the first day was screened.
This result is slightly lower than the 62 million yuan on the first day of "Captain America 2", which is also produced by Marvel and released at the beginning of the year, and is even less than "Iron Man 3" in 2013.
This may be related to the fact that I went to work on Saturday on the 10th and 11th, and domestic masterpieces such as "Model Student" are still unabated.
The production cost of $170 million, the super IP of the Marvel universe, the box office performance of $330 million in North America, and the IMDB score of 8.0.
No matter how you look at it, "Guardians of the Galaxy" is a box office bomb that can detonate the market when it is released.
As a result, on the first day of release, it was suppressed by a domestic movie that cost only forty or fifty million.
Of course, there are many reasons for this.
For example, the National Day holiday has just passed, and there is no holiday on weekends; Recently, the smog in Jingbei has been more serious, and everyone doesn't like to go out; The movie was released in North America two months ago, and many viewers have already seen it, etc.
But these are not important, the result that everyone sees is that "Model Student", which has been released for ten days, has a higher box office performance than "Guardians of the Galaxy".
Mu Ming's fans are simply going crazy.
For so many years, except for those third-rate bad movies with money, when have you ever heard of a high-level Hollywood blockbuster being suppressed by domestic movies!
Almost overnight, the pages of various entertainment media, official accounts and new media websites related to film and television were all swiped by this news.
Although this kind of swiping publicity is easy to make some viewers rebel, for most of the viewers who didn't pay attention to it before, the attraction effect is still good.
It's not that if your movie has a good score, a high evaluation, and a lot of popularity, the audience will definitely go to see your movie.
Everyone's movie-watching tastes are different, and the so-called heavy mouth is difficult to adjust, and not everyone will like to agree with the film.
An audience who only likes to watch handsome guys and beauties drag racing, you have to talk about literary films and documentaries with others, and you won't be wronged at all when you get beaten.
The fundamental purpose of publicity or marketing is to stimulate the curiosity and interest of potential audiences, and attract audiences to enter the theater to contribute to the box office.
From this point of view, it is not difficult to understand why the promotion of our movies is always from multiple angles and renovations.
Maybe this point won't attract you, but another point will attract you.
Therefore, many viewers who were indifferent to the theme of "Model Student" before, after knowing that such a movie had beaten Hollywood's masterpieces, became interested and wanted to see for themselves how good this movie could be.
Of course, there may be those who claim to only watch Hollywood and watch a lot of domestic movies, and they also bought tickets to watch it again with the heart of not believing and finding mistakes.
As the wise saying goes, black fans are also fans!
With this popularity, the single-day box office of "Model Student" on Sunday did not fall, and it rose to 48 million.
"Guardians of the Galaxy" also had a big increase, with a single-day box office of 47.5 million, up three million.
But even so, it was still suppressed by "Model Student".
In fact, everyone knows that "Model Student" is the popularity of such two days.
When the new release week begins, as the release time gets longer, it will inevitably fall faster than "Guardians of the Galaxy".
And that's exactly what happened.
On Monday the 12th, the box office of "Model Student" quickly dropped to 37.2 million, while "Guardians of the Galaxy" still maintained a single-day box office result of more than 40 million.
But it's useless, the first impression of the vast majority of the audience has been left, and it is difficult to change.
Marvel fans are also helpless, complaining about why "Silver Guard" is so ineffective, while thinking of new excuses for relief.
Like what: The director of "Model Student" is Mu Ming, and the movie made is of course better understood by domestic audiences.
"Guardians of the Galaxy" has to give priority to North American audiences, and it's normal that some stalks and a little can't be obtained.
If you put "Model Student" in the United States, it will also end up like this.
Either that the slap in the face came too fast like a tornado, and soon, Mizuki's official Weibo released the screening of "Model Student" in North America.
After all, it cost $4 million to buy it, and Disney still arranged some promotional resources.
In particular, Lao Mei doesn't care whether it will affect students' learning and cheating.
Anyway, the MPAA rated "Genius Gunman" as PG13, and Disney can use the two elements of "SAT test" and "cheating" as the focus of promotion.
"Cheating" doesn't need to be explained, and "SAT" refers to the fictional "STIC test" in the movie.
Although it is fictional, anyone who knows a little about this aspect can see at a glance that this is the reference to the SAT.
As the first qualification test for high school students from all over the world to apply to American colleges and universities, not only foreign students, but also American students must pass this test.
Therefore, when the SAT is mentioned in the publicity, not only Chinese students, but also many American students have some curiosity about this movie.
Released on October 10, Disney arranged 70 screens.
For three consecutive days, the average attendance rate of each game was above 75%.
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In three days, it won a box office result of 180,000 US dollars.
However, what is more terrifying than the box office is the reputation of "Genius Gunman".
Rotten Tomatoes contains 9 reviews, all but one of which are four-star, and the rest are all five-star.
The Rotten Tomatoes Index is as high as 95%, while the Popcorn Index, which represents audience satisfaction, is 100%.
At the same time, the number of people who are evaluated by IMDB has reached the required minimum number.
The audience on the American version of "Douban" gave "Genius Gunman" a high score of 8.5.
You know, "Guardians of the Galaxy" is only 8.0.
Although there are also too few reviews, most of the audience are enthusiasts who are interested in this theme, so there is a natural reason for the score bonus, but it is still worthy of praise.
Therefore, Disney urgently revised the future release plan and directly increased the number of screens of "Genius Gunman" to 500. and said that as long as there is no cliff-like collapse in the future, the number of screens will continue to increase.
In the past, domestic films always liked to announce news about how popular they were in the North American market, but most of them were boastful.
Like what" movie received unanimous praise as soon as it was released.
American audiences have said that XXX is really a magnificent picture that depicts the great development of the new era!
” Is there a point that "senior officials of New York City visited the New York People's Hospital yesterday and expressed cordial condolences and care for the injured and sick"?
But Mizuki is different this time, this is certified by Disney himself.
Now the fans of "Silver Guard" have nothing to say, Disney will end up in person, and this achievement must be beyond doubt.
Many fans of "Silver Guard" also began to have some doubts, is "Model Student" really a "masterpiece" that crosses the world?
Otherwise, I will secretly go to see ......
To observe the enemy?