Phoenix Entertainment: As of the night of February 24 (the seventh day of the Lunar New Year), the total box office in the mainland market reached 1.75 billion in the seven days of the Spring Festival.
Among them, the box office of 358 million on February 18 (the first day of the Lunar New Year) set a new single-day box office record in Chinese film history.
Teng Xun Entertainment: Ning Hao's "Heart Flower Road" became the champion of the Spring Festival stalls with a cumulative box office of 623 million after achieving a box office of 96 million on the first day of release, while the stamina "Heavenly General" and "Wolf Totem" ranked second and third with 416 million and 297 million respectively.
Xinlang Entertainment: Seven days after its release, the box office exceeded 600 million, and "Heart Flower Road" set a new box office record for Chinese films in the first week.
Small-budget comedy films have won again, or become the best way out for Chinese-language films.
Netease Entertainment: ......
With the expansion of the film market, coupled with the reduction of traditional entertainment activities during the Spring Festival, movies have undoubtedly become one of the most watched entertainment during this time.
Coupled with the increasing number of moviegoers and netizens, it is natural for major news media to follow the trend, and relevant commentary articles can be found everywhere in the entertainment section.
In particular, the statistics on the box office performance of several movies are quite high.
There are still a lot of viewers who like to watch box office results, some of them want to see what kind of results a certain movie they like can achieve, and the other part is that they don't know which movie to watch, so they directly use the box office results to choose.
But soon, another news seized the popularity of Spring Festival movies.
On the evening of the 23rd, the 87th Academy Awards were held at the Dolby Theatre in Hollywood, attracting the attention of fans around the world.
In this year's Oscar list, there are many familiar works.
For example, when Mu Ming participated in the Toronto Film Festival before, she met Damien Chazelle.
His "Burst Drummer" was nominated for Best Picture, but unfortunately lost to this year's award-winning favorite "Birdman".
However, "Burst Drummer" was not without results, winning three awards for Best Editing, Best Sound and Best Supporting Actor.
In fact, Mizuki also wanted to try to see if "Model Student" could also participate in the Oscars, of course, referring to the Oscars for Best Foreign Language Film.
It's a pity that each country can only recommend one movie, and China Film has long had a recommended film selection.
"The Nightingale", a Sino-French co-production, but except for director Philip Maitreya, the rest of the leading screenwriters are all Chinese.
The popularity of the film can be said to be quite low, and the reason is naturally that the nomination for the award was not selected.
When Mu Ming first knew the news of being eliminated, she complained in her heart for a while, it was better to let "Model Student" run for the election.
If you let Disney operate it, you might be able to mix up a nomination.
Although the filming of "Room" has reached the final stage, Mu Ming is still distracted and pays attention to this year's Oscars.
However, the award he focused on was a bit less popular — Best Feature Animation — and the winner, unsurprisingly, was "Super Marines."
As for the reason why Mu Ming will pay attention, it is naturally because on the 28th, "Super Marines" will be released in the mainland.
Although it is an animated movie, it has a different genre and theme from several movies in the Spring Festival file.
But as it wins the Oscar, it will inevitably bring even more heat.
Correspondingly, there will be a lot of squeeze on the scheduling of several domestic blockbusters.
Of course, Mu Ming is not big enough to worry about Chinese movies.
What he cares about is the impact on "Heart Flower Road".
In this movie, Mizuki took 150 million for guaranteed distribution, so he naturally attached great importance to the results.
The so-called guaranteed distribution is an agreement between the distributor and the producer.
For promising films, the distributors make early market estimates and then negotiate with each other to come up with a mutually acceptable price.
If the final actual box office does not reach this guaranteed box office figure, the distributor still has to divide the account to the producer according to this figure; However, if the actual box office exceeds the guaranteed score, the account sharing ratio will be more beneficial to the distributor.
For example, this time "Heart Flower Road", no matter what the final box office results are, Mizuki needs to hand over a share of 150 million to Ning Hao and other investors.
It is equivalent to that the film has not yet been released, and after deducting the cost of less than 40 million, the investor has already received a share of 100 million.
On the contrary, Mizuki, as the distributor, can only maintain a loss or profit if the box office reaches 500 million.
However, there are gains and losses.
After the box office exceeded 500 million, Mizuki was able to get a whopping 65% share ratio.
According to the final box office of 1.1 billion, Mizuki's income is as high as nearly 200 million.
Although "Heart Flower Road" in the previous life did get this box office, it was in the National Day file after all, and the market is equivalent to a monopoly.
Now because of the butterfly effect brought by Mu Ming, the film has been postponed to the Spring Festival.
Although the overall market is larger, there are more competing films.
It's really hard to say whether it can get such a high box office.
Judging from the current situation, several domestic movies in the Spring Festival file did not interfere with the results of "Heart Flower Road" much.
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On the contrary, it is like "Aomen Fengyun 2", although the results are not bad in comparison, but compared with the initial prediction, it is much bleaker.
For this, Mu Ming did not feel guilty at all.
If possible, he would like to run it directly at a loss, so that there will be no more such thing as the next "Aomen Fengyun 3".
It's a pity that the superstar lineup still attracted a lot of audiences.
In addition, there is an extra robot called "Silly Qiang" in the plot of this part, and the stupid and cute character has also attracted many people, so although the results will not be too good, it should be no problem to keep the capital.
Although there is stability internally, there are many external threats.
The first thing to face is the upcoming release of "Super Marines".
As early as when this animation was released in the United States, many viewers in China were already looking forward to it.
Disney and Marvel teamed up, and also deliberately chose the Spring Festival as a family carnival, coupled with the extremely popular "Big White", you can expect how powerful the enemy will be.
The only good news is that the movie was released in the United States last year, and many viewers have already seen it in advance.
And because it has already been released, there are a lot of pirated copies on the Internet, which can be regarded as attenuating some pressure.
The first week of the Spring Festival stalls passed, and on the 28th, "Super Marines" was released.
As I thought before, the schedule of several domestic films has inevitably shrunk a lot. is like "Heart Flower Road", which was nearly 40% at the highest time in the previous few days, and now it is 30.2% left.
As for the rest of the films, they fell by more than twenty, or even a dozen.
With the decline in film scheduling and the transfer of popularity, the single-day box office will inevitably decline.
Like "Heavenly General" and "Wolf Totem", the single-day box office fell below 40 million for the first time.
However, what is surprising is that the box office performance of "Heart Flower Road" is still strong.
Although there was a decline, the magnitude was not significant.
On the 28th, the single-day box office was 52.4 million; followed by the 29th, with a single-day box office of 50.7 million. fell by less than 3%, and still maintained a box office performance of 100 million in two days.
This is undoubtedly a thing that surprises many viewers who have superstitious plots about Hollywood.
Think about several domestic blockbusters against Hollywood in the past two years, "Thai Embarrassment", "Journey to the West", "Model Student......
It seems that domestic movies have gradually gained some combat effectiveness.
Strongly promote the new "Working Cell" of Station B.
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