During this year's Qingming Festival, the cumulative box office revenue of mainland films was 490 million, an increase of 34.7% from last year's 360 million income.
And there was "Captain America 2" in the same schedule last year, but this year it is all domestic movies.
Many people have sighed that this may be the best era for domestic films.
However, not everyone can think this way, especially those who have a stake in themselves.
"Today is probably the darkest day I've ever had since I made a movie!
This may be the best era for commercial films, but it is the worst era for serious films!
This is Wang Xiaoshuai's latest Weibo, full of strong resentment.
As a representative of the sixth generation of directors, Wang Xiaoshuai can be regarded as having a glorious past.
Two Grand Jury Prizes in Berlin and Cannes, three nominations in the main competition.
This alone can blow for more than ten years.
However, the common characteristic of the sixth generation of directors is that the films they shoot are all literary and serious.
Generally speaking, directors who are used to shooting this kind of subject matter are quite successful in business.
"The Intruder" is Wang Xiaoshuai's latest work, which has been in preparation for many years, with three nominations for the Golden Horse and the main competition unit of the Venice Film Festival, and he has also added a lot of commercial elements to it - such as product placement.
So in his opinion, the box office of this film has to start at 100 million.
Of course, if there is one of three or four billion, he can accept it.
As for why he is so confident?
Because in addition to the awards, before the release, many film people and experts in the industry said that they were very optimistic about this movie.
Relevant experts in the film industry......
This is the same as a teacher who stays directly in school after graduating from graduate school and gives you a career guidance class.
A group of people who may not have made a theatrical movie tell you that this movie is very well made and will definitely sell well, and then you believe it.
And, speaking of experts.
If Director Wang can wait another three years, he may see a movie called "Dream Showbiz", which has also been "unanimously praised by relevant experts in the film industry".
It's still the kind that steps on the golden horse, stretches out his hand to Cannes, and goes straight to the Oscars in a different language.
Golden Horse doesn't want to lose face!
In short, before the movie was released, Wang Xiaoshuai was still full of confidence.
As a result, after the actual release, it only won 5 million box office in ten days.
This script is wrong, what about the good 100 million start?
In fact, from a rational point of view, this achievement can still be said to be in the past as far as the general literary and artistic serious films in China are concerned.
Moreover, this is also the box office record of Wang Xiaoshuai's so many movies over the years.
But Wang Xiaoshuai definitely wouldn't think so, he firmly believed that something was wrong externally. looked for the data, and sure enough, the theater schedule only gave less than 6%, how could this have good results.
In his opinion, his poor box office performance is completely a problem with film scheduling.
Then, there was the article that criticized the theatrical film schedule, and the spearhead pointed directly at "Wolf Warrior" and "Let's Get Married", which were box office hits in the same schedule. “…… A 'chicken blood' movie with no connotation, a bad movie that will be released after adapting a TV series, but it can harvest hundreds of millions of box office.
And the theater chain also went with the flow, giving all the films scheduled to such movies.
And other movies released at the same time, just because of the genre, were directly abandoned, and they didn't even have a chance to try.
Why can't our film market try to encourage good films with serious literary and artistic characteristics?
Do our movies have to be box office only?
” Wang Xiaoshuai's article once again set off a debate about literary films and commercial films.
Moreover, this time the controversy was particularly fierce.
The main reason is that in the "Film of the Year" candidate list of the "2014 Directors Guild Commendation Conference" announced not long ago, there are high-grossing and low-rated commercial films such as "Breakup Master" and "You at the Same Table".
Even Deng Chao was shortlisted for the "Director of the Year" selection with "Breakup Master".
This year's "Golden Broom Award" has just ended, and "Breakup Master" and "Small Times 3" and "The Legend of the White-Haired Witch" have "won" the crown of "The Most Disappointing Film".
And if Deng Chao hadn't had Xiao Si in front, he would probably have won the "Most Disappointing Director".
As a result, it is now shortlisted for "Film of the Year".
Areyoukiddingme？
There are also many people who target Mu Ming with the object of questioning.
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The chairman of the preliminary review of this year's director commendation conference is Xu Zheng, but he recently went to shoot "Hong Kong" and is not in the mainland.
But because of this incident, I had to make a statement from afar to explain: "At present, the selected works only represent the shortlist, not the final list of nominees, and we hope that diversity will be the threshold for shortlisting.
The circle of shortlisted works can become a true portrayal of Chinese films in 2014 as much as possible.
The Director's Guild is open to all directors and works that meet the requirements, and we should balance the artistic and commercial aspects of film works. ” That's a good point, but most viewers don't buy it.
In addition, many directors followed the rhythm, Wang Xiaoshuai's article added fuel to the fire, and the Directors Guild Commendation Conference was not very famous originally, but this year it was unexpectedly uproarious.
Moreover, the attention has also increased a lot.
Many viewers are waiting to see what the final result will be. ······ The China Film Directors Association was established in imitation of Hollywood's directors' union, and of course, the rights of the two are not the same.
However, the scope of the two is similar, and basically all directors of Chinese films are members of the association.
At the beginning, the Directors Guild only had an internal seminar, which was to bring everyone together and have a wave of commercial blowing.
Later, after a few times, someone suggested that it would be better to simply hold an annual film commendation conference.
Then there was the Commendation Conference of the China Film Directors Association, which imitated the Oscar model.
On the evening of April 12, Mu Ming, dressed in formal clothes, walked on the red carpet outside the venue.
It's also an awards ceremony anyway, and the red carpet is still a must.
There were not a few media reporters and onlookers, and Mu Ming, who suddenly appeared on the road, resounded with a small cheer at the scene.
Xiao Zhao didn't have any movies released last year, and naturally there were no relevant nominations.
She didn't plan to be a blanket star, so she didn't come at all.
Originally, Feng Jiu had a chance, and she was also shortlisted for Actress of the Year with "Model Student".
It's a pity that in the second election, he lost to Little Yellow Duck......
Well, Zhou Dongyu, naturally he also lost the opportunity.
Therefore, in the end, it became a situation where Mu Ming walked the red carpet alone.
Mu Ming won three nominations, Film of the Year, Screenwriter of the Year, and Young Director of the Year.
The shortlisted works are all "Model Students".
Yes, it's Young Director of the Year.
Mu Ming was still a little dissatisfied, but seeing that the five nominees for Director of the Year, the youngest Lou Huohua, was a 65-year-old uncle, and he could barely accept it.
Entering the venue, Mu Ming walked forward along the director's seat, and there were all kinds of greetings along the way.
Of course, the main thing is that people greet him.
Three movies, with a cumulative box office of 2.6 billion, are among the top three in the Chinese film list.
Today's Mu Ming, in the field of commercial films, can be regarded as a first-line director in China.
Seeing Han Han from afar, Mu Ming was about to sit down, just enough to discuss the preparations for "Riding the Wind and Waves".
Before he could walk over, he was stopped first.
Looking at the person who stopped him, Mu Ming said slightly politely: "Director Feng, hello." ”