Although because of Mu Ming's interference, "Monster Hunt" changed the actor in advance and did not waste money to reshoot, the production cost is still as high as more than 200 million.
Coupled with the related publicity costs, even if you count some overseas copyright and peripheral development income, the box office will have to exceed one billion to not lose money.
This movie is Bona's biggest investment in film and television projects this year, so Jiang Zhiqiang is still quite worried about the quality of the final results.
And the biggest impact on the results is naturally the strength of competitors.
Although "The Return of the Great Sage" and "Pancake Man" are in theaters, they have been released for a while after all, and the impact on the new work will not be too great.
So what we really have to care about is naturally the several movies released at the same time.
"Taiping Wheel" is easy to say, after the fiasco of the upper part, LeTV has basically given up this work, and there is no publicity at all.
Moreover, the audience will not have any hope for this lower part under the preconceived impression of the upper part, and they are not qualified to compete at all.
After this battle, Wu Baige followed the North American market, and it was almost self-excluded from the mainland market.
After that, except for part of the capital of Hong Kong and Taiwan, it is estimated that there will be no mainland film and television companies to invite him.
There is no way, the competition is fierce, and if you don't advance, you will retreat.
Wu Yusen's best thing is his set of "violent aesthetics", but this thing is not a unique skill.
When this advantage was gradually learned by other filmmakers, and he himself could not come up with something new, he was naturally abandoned by the times.
"Taiping Wheel" came to a bleak end, and the only one who can compete with "Monster Hunt" is "Yang Guifei", which is also what Jiang Zhiqiang is most worried about.
After all, it was the cooperation between Tian Zhuangzhuang and Zhang Yimou, and Fan Ye and other big names joined.
Before the release, with the legendary "Ma Zhen" scene, it attracted countless attention, which is really worrying.
"What is there to worry about?"
Regarding Jiang Zhiqiang's worries, Mu Ming didn't take it to heart if he wanted to follow. doesn't need the memory of his previous life, just by summarizing historical experience, it can be seen that he can think of the gimmick of outflowing passionate shots, and at the back end of such a low publicity, how good can the movie be.
"It's not just that.
As a co-production, the investors on both sides can force the director away because of the script change, which is enough to show that the main creative team of this movie didn't want to shoot it well at all.
Mu Ming continued.
"Yang Guifei" is a Sino-Japanese co-production, and the director selected at the beginning was Guo Zairong, who was the director of "My Sassy Girlfriend".
The Sino-Japanese co-production film chose a Korean director, is this to show the close cooperation between the three East Asian countries in the cultural industry?
However, before the actual filming, Guo Zairong withdrew from the filming of "Yang Guifei".
According to interviews with South Korean media, he is because "investors on both sides of China and Japan keep changing the script, and the original story has changed beyond recognition, and he has no way to continue directing." ” The investor is also atmospheric, and if you quit, you will quit, and we have better candidates.
The producer changed hands and successively negotiated two directors, Tian Zhuangzhuang and Zhang Yimou, to take over this "Yang Guifei".
Those are Tian Zhuangzhuang and Zhang Yimou, the two leading figures in the fifth generation of directors.
But......
"Director Tian's directing level is naturally very high, but there is a problem that he is more suitable for humanistic thinking films, and for commercial blockbusters with historical themes, they are still stuck in the film era of the last century."
"As for Zhang Guoshi, I remember that he should have been busy preparing for "The Great Wall" during that time, so how could he have time to pay attention to other movies.
Even if it's shooting, it's nothing more than pointing and pointing, and then arranging for others to shoot. ” For the sake of the Great Wall, Zhang Yimou can bear that he doesn't have the final editing right, so he may be too distracted by other works.
Therefore, although the gorgeous and atmospheric picture of "Yang Guifei" is very Zhang Yimou's style, it is only its shape, not its spirit.
"So, you're saying we don't have to worry about it?"
"Don't worry about it, just let it rot on its own, let's do our own publicity."
Mu Ming said: "I have always felt that the publicity of "Monster Hunt" is not enough, or I will cooperate with you to promote it together." ” Although "Monster Hunt" is Bona's project, there is also 40% of Mizuki's investment.
It's about small money, Mu Ming is still very diligent.
It's not just about money, how can I say that Xiao Zhao is also the heroine.
In view of this, Mu Ming's boyfriend also has to work hard to help publicize.
Xiao Zhao himself is also very concerned about publicity, variety shows, activities, roadshows, and interviews.
Because of the time conflict, even "The Idol is Coming" postponed the recording of one episode.
In addition to these offline promotions, online promotions are equally important.
After all, "Monster Hunt" is a brand new IP, and there is no original work, so it must be promoted in the early stage, so that the audience can have a certain understanding of the worldview of the film before officially watching the movie.
Because of this, six versions of the trailer alone were cut. explained this world of coexistence of shemales from various angles, which can be regarded as giving the audience some general impressions.
Needless to say, Xiao Zhao's popularity is self-evident, and the audience is overcrowded at every roadshow.
Many fans even rushed to the scene from other places, like seeing their idols with their own eyes.
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There's no way, there is such an idol who doesn't like to show up in the crew, and the fireflies are also very bitter in their hearts.
As for the other male protagonist Jing Boran, his popularity is not bad.
Although there have been no big hits in the past two years, with Mango Satellite TV's popular variety show "Flowers and Boys" at the beginning of the year, it has gained a lot of fans.
And it's an idol again.,The basic plate is still there.,So it's also quite popular.。
However, it's not the two of them who are really the most popular.
As the old saying goes, Meng is justice.
After the crew's poster and trailer were announced, the really most popular was the long and turnip-like little monster, Huba.
In the past two years, the trend of moe has spread all over the world.
For any blockbuster with magic or sci-fi colors, there will be cute things.
For example, Dabai, who can inflate and deflate himself, such as Little Tree Gru, has added a lot to the film.
This point has naturally been learned by the domestic film and television industry.
For example, in "Monster Hunt", Huba, who is mainly protected by men and women all the way, is also set in this way.
From the perspective of thinking logic, this kind of image setting is also normal.
After all, only by growing into a soft and tender appearance like Huba can people's desire to protect be stimulated.
If you look like a goblin, let alone protection, you will probably be stewed in a pot when you are born.
Who said that it is useless to be good-looking, this chance of survival is much greater than that of other creatures.
With its super popularity and huge publicity, and it is such a suitable period for family comedies in the summer, "Monster Hunt" scored an amazing result on the first day of release. 162 million, a new first-day box office record for Chinese films!
Even in terms of the entire Chinese film market, this result is only ranked fourth after "Furious 7", "Avengers 2" and "Transformers 4".
This is also because the premiere day is a Friday weekday, and if it is a weekend, this result is bound to be higher.
This was confirmed the next day, when Saturday hit a new high with 171 million after the first day's box office, becoming the top box office of the day with 171 million.
At the same time, together with "The Return of the Great Sage" and "Pancake Man", which have been popular so far, they won a score of 435 million, setting a new single-day box office record in the mainland film market.
On the following Sunday, although the box office declined slightly, it still maintained a score of 163 million.
So far, the first weekend of "Monster Hunt" has ended, and a total of 496 million box office has been obtained in three days.
With such a first-week result, as long as it is not a fan movie like "Little Times", the final score will not be much worse.
What's more, although the reputation of "Monster Hunt" is not high, it is not low.
By the standard of a commercial blockbuster in the summer file, such a score is already acceptable.
With such confidence, Jiang Zhiqiang is not so worried about the "Yang Guifei" that will be released next.
Moreover, after excluding the state of concern and chaos, with his experience over the years, it can be seen that this film, as Mu Ming said, is indeed full of the potential of many "bad movies".
Sure enough, the pre-release "Yang Guifei", which had a huge momentum, only won less than 50 million at the box office in the first three days of its release.
There is no need to compare "Monster Hunt", even "The Return of the Great Sage", which has been released for more than 20 days, is more than this achievement.
Moreover, the rating of this film is only 3.6.
Not to mention Tian Zhuangzhuang and Zhang Yimou, it is to flip through Fan Ye's work library, which is also the worst one.
Of course, the most criticized point for the audience who bought tickets is that the "Ma Zhen" part of the feature film has been cut.
For the rest, apart from the foreplay of tearing clothes, all that was left was to lie on the grass and gasp for breath at the end.
What about Ma Zhen, who said yes?
What about the said dew point?
It seems that future movie posters and trailers will also have to learn to print a sentence on the packaging of instant noodles, "This picture and video are for reference only, and everything is subject to the actual product." ” "Taiping Wheel" sank completely, and "Yang Guifei" died of a shock.
The rest of "Otaku Detective Guixiang", "Destined", "Lost City" and the like, although they all have big names to join, the result is that there is no splash.
But there is a "Get Out!
"Tumor Jun", because of the realistic prototype, has received a lot of attention.
However, due to the subject matter and cost, although the box office performance is good, the influence and attention are poor.
The summer market throughout July and August is completely divided into "Monster Hunt", "Pancake Man" and "The Return of the Great Sage".
And as Shuimu Film and Television, which has participated in all three films, there is no moment when people are more envious, jealous and hateful than now.
And Mu Ming, as the boss of Shuimu Film and Television, is naturally even more eye-catching.
However, to the public's surprise, Mu Ming, who should have been on the cusp of the storm, was strangely low-key during this time.
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Except for the retweet of the promotional news for a few films, there was no movement.
This can make many fans and fans curious, after all, although Mu Ming is not very active in the past, but this state of complete lack of news will only appear when shooting a new movie.
Could it be that Mu Ming is going to shoot any new works?
But he said not long ago that he was going to take a break for a while.
Moreover, I haven't seen any new works from Shuimu Film and Television.
After @Shuimu Film and Television's official micro to no avail, many people turned to another account called "Please Mu Ming consciously block".
The owner of this account claims to be an employee of Shuimu Film and Television, and it has indeed broken a lot of genuine news, so many people believe his identity.
Of course, anyone with experience will know at a glance that this is the account opened by Shuimu Film and Television itself, which is similar to a trumpet of Shuimu's official WeChat.
Otherwise, how could it have been blatantly existed for so long, and there were hundreds of thousands of fans who had accumulated, and I really thought that Mizuki's network department was eating dry food.
As for the reason why Mizuki created this trumpet, it was mainly because of convenience.
After all, the company's official micro wants to ensure a more formal image, and many words are not suitable to say.
And this trumpet doesn't matter, it doesn't matter if you complain a few words, and the "upright and active" performance doesn't matter.
For example, like this time, Shuimu's official Weibo is definitely not suitable to directly say what Mu Ming is doing, but this trumpet is completely fine.
So under the "close questioning" of many people, this trumpet was "forced to tell everyone" that the reason why his boss has not moved recently is because he is chasing a drama.
This year's audience is very good, and they continue to ask what drama it is.
Only then did the trumpet "sneakily" give the name - "A One-man Show for Two".
A web drama produced by Mizuki, but it has not yet been launched. also gave a lot of information, such as this is a girls' drama, and all girls are from the starring role to the director; What's more, this drama brings together all the actresses of Shuimu Film and Television; What's more, the two heroines of this drama are the "Linrui CP" (Feng Jiu and Yaomei), who have been very popular since "Model Student".
In other words, this is likely to be a rare "lily drama".
With that said, the matter is very clear.
From the beginning of Mu Ming's "disappearance", until now, it is actually just a routine to pave the way for the promotion of Mizuki's new drama "Two People's One-Man Show", which will be launched next month.
I broke the update yesterday?
I thought I was even better in the morning......