Buying box office is not new in the domestic film industry, and many movies will buy some box office in the first few days of release, just to raise their grades and occupy some of the film schedule.
There is no way, the domestic film scheduling arrangement is a bit similar to a "one-shot deal".
The box office on the first day and the first week determines the next film scheduling rate.
Unless there is a sharp decline, there will be no change in the film schedule.
Of course, in addition to the distributor, sponsors sometimes buy some box office for the film in order to expand its influence and its own advertising value.
Like the original "Fuchun Mountain Residence", Audi, one of the sponsors, chartered more than 300 shows every day, equivalent to about 10,000 to 500,000, and the total box office exceeded 300 million.
And the cost of buying the box office is not high, just like "Monster Hunt" in the previous life, because Anle has a theater under its own umbrella, it needs to pay 5% of the special film fund, 3.3% of the turnover tax, and 2% of the equipment fee.
Taken together, it's about 10%.
In other words, Anle only needs to come up with a cost of 4 million to "sell" an additional 40 million box office.
Compared with the influence of this 40 million and the improvement of Anle's stock price, the cost of 4 million is not worth mentioning at all.
However, from a legal point of view, it violates the Anti-Unfair Competition Law and is an illegal act.
Even if the filmmaker directly gives it to the theater in the form of cash, it will be suspected of "commercial bribery".
Of course, everyone knows how strong the legal supervision and enforcement in this area is, so these regulations are just a good thing to listen to, don't take them too seriously.
But on a moral level, we can still despise them fiercely.
Just like "Monster Hunt", even the real box office also broke the record, as high as 2.3 billion.
But as long as it is mentioned later, the first impression in the hearts of the audience will always be - bought it, right?
Shuimu Film and Television has Mu Ming, a law-abiding "boss model", so although it has also been in contact with this aspect, there is no problem in this aspect of the works produced and distributed by itself.
This is actually a question of brand image, just like when the TV drama industry mentions the noon sun, it will associate the label of "conscience of the industry".
Even if the subsequent works are not satisfactory, as long as there are no major mistakes, this label will always exist.
The same is true for companies in the film industry, such as Guangguang Media, the box office of the released works has been rising in the past two years, and the market value of the works has also been increasing, and it has even surpassed the original "big brother" Huayi.
But the flip side of the box office rise is that the quality of the films released is declining.
From 13 years onwards, at least seventy percent of the bad movies with higher box office were released by Light.
It is precisely because of this that when it comes to the films released by Light Media, the audience will subconsciously feel that it will be a bad movie again.
In contrast, the reputation of Shuimu Film and Television is much better.
Since its establishment, the lowest-rated movie I have handled is "The Breakup Master", which has a score of five.
Coupled with high-scoring works like "Model Student" and "Dear", the average score is still very high.
Several large companies in the employment world are already quite conscientious.
Mu Ming actually doesn't have the ambition to be the "conscience of the industry", but she knows that there are good works that can make money, so there is no need to go back to those bad movies.
It's all about kneeling to make money, and Mu Ming still hopes to kneel a little more openly.
However, "Monster Hunt" is also marked by An Le, which can be regarded as An Le's work.
In other words, if An Le's side is bent on buying the box office to get the "box office champion", Mizuki may not be able to stop it.
For film and television companies, especially those that have been listed, the success or failure of a film has a huge impact on the company's market value.
What's more, there is only one "box office champion in the mainland market".
In addition to this, it is estimated that there are some hints above.
Always let a Hollywood movie press at the top of the box office list, no one is happy.
"It's their business to buy it, and it doesn't have much to do with us, right?"
Chen Zhixi looked at Mu Ming with some doubts.
With her understanding for so many years, this kid in front of her doesn't look like the kind of person who will have the courage to uphold the fairness of the industry?
"Nonsense, if Xiaoying weren't the starring actors, they would buy as much as they like, and I would care if they lived or died."
Mu Ming sighed and said helplessly.
The image of the young lady originally has relatively high requirements for the role of the big screen, and it is not easy to have suitable works.
Now that she finally has a masterpiece that has exploded at the box office, Mu Ming doesn't want her to be stained again.
"You tell Mr.
Jiang over there, just say that with the current film schedule and publicity, there is still hope that the record can be broken in the end, don't lose it because of this."
Mu Ming thought for a few seconds and continued: "If it doesn't work anymore, just say that I can also help the film run and promote." ” "You're going to run propaganda?"
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Chen Zhixi looked at Mu Ming funny and said, "Do you have anything to do with this movie?"
In what capacity are you going?
” Mu Ming has a producer's name, but she has never heard of a movie that has a producer to promote.
"I'm the family of the leading actor."
Mu Ming said confidently. “…… All right.
Chen Zhixi sorted out his mood and continued to ask: "Then how are you going to publicize it?"
On the show?
Running activities?
” "Let's find a show."
Mu Ming thought for a while and said, "It just so happens that Xiaoying is going to record a new issue of "The Idol is Coming", I can go to make a cameo appearance for half an issue." ” His current identity is not suitable for participating in other shows, so it is better to show affection with Xiao Zhao.
As for the publicity, when the time comes, I will mention two sentences of "Monster Hunt".
"You mean that variety show on Mango Channel?"
Chen Zhixi frowned and thought for a while: "The ratings of this show don't seem to be very good." ” "I haven't been there yet, of course it's not good."
Mu Ming's tone was very natural. “…… I was speechless. ” Chen Zhixi had the heart to refute it, but it was true.
Compared with orthodox directors, Mu Ming's popularity is already high; Compared with artists, he doesn't appear many times.
Now that I suddenly participate in the show, the ratings will definitely rise a lot.
But even if you know this, you won't be a little modest, and this kind of tone is really underwhelming.
Now that Mu Ming has decided, Chen Zhixi won't say anything anymore, and Mu Ming won't listen to it anyway.
And strictly speaking, he is still on the vacation he has given himself, and she can't control what he wants.