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Chapter 458: The Future of the Film Market


The negotiations with Weta Digital did not go well, and the main problem was the lack of money.

New Zealanders don't know where this group of Chinese got the courage to achieve the same level when the budget is an order of magnitude worse than Hollywood's regular A-level productions.

"And then?

How did you convince them in the end?

” On the phone, Xiao Zhao's voice came.

As the saying goes, there is no problem between couples that cannot be solved with one shot.

After Mu Ming's several "sincere" apologies, the little awkwardness between the two naturally disappeared.

"We showed them the script and presentation materials, and explained to them our main idea of 'building a community of human civilization'.

In the end, they felt the connotation of the film and our sincerity, and agreed to provide the props we needed at the best price.

Mu Ming said with emotion.

"Well, they're not bad."

"Haha, I'm kidding you.

Everyone is a commercial company, and they are not from their own country, how can they give up the maximum profit simply because of sincerity.

Mu Ming smiled: "They can agree, naturally because there are benefits to be made." ” In fact, as Mu Ming said, as a commercial company, Weta Digital can't stop making your money just because you are sincere.

The reason why they can accept the "cost price" that Mu Ming hopes for is mainly for the future Chinese market.

"Hollywood is certainly the largest film market, but everyone should be able to see that with the economic downturn in Europe and the United States in recent years, the cost budgets of several major film companies have begun to be significantly reduced this year."

For example, some time ago, Warner announced the "Aquaman" project, and most of the previous superhero movies cost about 300 million US dollars, but this time it was only 150 million.

To this end, Warner also had to use director Wen Ziren, who is known for saving money. ” On the contrary, the Chinese film market is expanding year by year.

The cost of big-budget movies is also gradually growing from tens of millions of dollars to 30 million, 50 million, and even more.

Moreover, before this, there were no heavy industry sci-fi films, and we were the first time.

This also means that as long as we can not fail, then there will inevitably be more big-budget sci-fi genre films in the future. ” "Large-scale productions naturally bring higher quality requirements for visual effects and other special effects technology.

Then, when the level of special effects in our country cannot meet the requirements in the short term, established special effects companies such as Weta Digital naturally have more demand. ” "Therefore, the interests of our film are only a small insignificance, and the vast Chinese film market that follows is where the real prospect lies."

Mu Ming's words are somewhat guiding and misleading, but they are indeed the actual situation.

The general environment in Hollywood is sluggish, and the life of secondary industries such as Weta Digital is naturally not easy.

At this time, a new market appears in front of you, so for the sake of future benefits, some "investments" in the early stage are irrelevant.

Of course, the "sincerity infection" that Mu Ming said before cannot be completely false.

Compared with the universal "spaceship school" elite theory in the West, the more "family-country" concept of "The Wandering Earth" is undoubtedly more grand and romantic for a group of foreigners.

Even, after playing and introducing the audio and video materials, an Asian senior executive of Weta Digital chased them out and said to Mu Ming and them quite excitedly: "I am also Asian, and they foreigners can't understand it, but I can understand you." ” In short, under the inspiration of eight points of interest and two points of sincerity, Weta Digital took over Mu Ming's order for this small production, and provided five sets of Hollywood's top standard mechanical exoskeleton armor props and a batch of other corresponding props and costumes at the price of "cost price".

Compared with the difficulties on the side of "The Wandering Earth", the filming of "God of Medicine" is much simpler: realistic themes, urban backgrounds, single-line narratives, standard genre film editing, and a number of powerful leading actors......

Since returning from New Zealand, the filming of "God of Medicine" has also ended quickly.

Mu Ming couldn't help but wonder when she was in post-production, was she a little too cautious about her "first" work?

But it's not a bad thing, so it just frees up time to shoot "The Wandering Earth".

Time flies, 17 years pass quietly in a blink of an eye, and time has come to 18 years. seems to confirm what Mu Ming said about "the era of heavy industry films is coming", and this year's Spring Festival file "Operation Red Sea" is like last year's "Wolf Warrior 2", which once again staged a change of life.

In the case of only 11% of the films, relying on word-of-mouth fermentation, bucking the trend, finally surpassed the popular "Detective Chinatown 2", and won 3.6 billion box office.

Some people are curious, why are these high-quality films so low every time?

In fact, this situation is often deliberately done by theater operators.

For example, movies like "Monster Hunt 2" that have an audience base, good publicity and promotion, and high attention but average quality often arrange a higher number of films in the early stage, in order to harvest the box office to the greatest extent before the word-of-mouth collapses. and movies like "Operation Red Sea", which are of high quality but have an average degree of publicity, will brew word-of-mouth with low-ranking films in the early stage, and then slowly increase the proportion of films, and make efforts in the later stage.

The audience will first watch a well-known one, and then make up for a good reputation.

In this way, the combination of high and low, front and back, can maximize the benefits of each film in a way of "Tian Ji Horse Racing".

Therefore, these capitalists are full of routines.

However, compared with movies, what attracted more attention in the first half of the year was the broadcast of two talent shows.

A "Idol Trainee", a "Creation 101", a men's group and a women's group, all imitate South Korea's open trainee selection.

The men's group Mu Ming was not interested, but he accepted Teng Xun's invitation to be a special guest in the women's group.

Of course, he went in the name of promoting "I Am Not the God of Medicine".

Some people like to watch girl groups on the surface, but behind the scenes, they are working hard to promote movies.

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What a good and dedicated director!

After experiencing several names such as "God of Medicine", "Chinese God of Medicine", "Indian God of Medicine", "I am the God of Medicine", Mu Ming finally named the movie "I am not the God of Medicine".

Compared with the directness of the "God of Medicine", this negative sentence structure undoubtedly has a sense of sublimation of the theme.

The schedule was selected in the summer file, and the competition in the same period also included the third part of Jiang Wen's "Beiyang Trilogy" "Evil Does Not Prevail Over the Good", and a "magic masterpiece" "Asura" with the largest domestic investment scale "claimed" 750 million yuan.

Of course, as an insider in the film and television industry, Mu Ming knows very well what this "Asura" is.

If nothing else, just look at the director of this movie, Zhang Peng, whose previous work has been Hollywood's martial arts action director.

Anyone with a little film knowledge knows that no company has ever dared to let an action director with no work at all be the director of such a huge investment.

Even if he has a lot of money, Ali, who previously claimed that "we don't need screenwriters, we only need data".

So in fact, the only thing Mu Ming wants to pay attention to is "Evil Does Not Prevail Over Justice".