In the carriage, the lord of Yunrou held the perfume bottle tightly with both hands, tears like beads with broken threads, fluttering down, for the first time in this life, she felt the wonder of love, liking a person, which could make her inexplicably happy, and after being rejected, she felt heartache, and even, she didn't know why she liked Zhen Jian so much, was it because he sacrificed his life to save himself, no, it was not that simple, she really couldn't say the reason, she was also in contact with this aspect of feelings, and everything was very ignorant.
The carriage of the county lord of Yunrou disappeared into the crowd, and Zhen Jian finally retracted his gaze and sighed: "We are not all the way after all.
Then he turned and went home.
After returning home, Zhen Jian drafted a contract, revised it himself, and then took it to Zeng Liang to identify it to see if there were any errors or omissions, Zeng Jian checked it and felt that it was very perfect, Zhen Jian made two copies of the contract, and then sent someone to Hou Chongwen to send it.
After Hou Chongwen got the contract, he checked it almost word by word, for fear that Zhen Jian would set him up and sail carefully for ten thousand years, and seven days later, the two signed a cooperation contract, and the cooperation between the two sides officially took effect.
The workshop was built very quickly, and in half a month, all the workshops were completed, and Zhen Jian used his ability to grow a lot of flowers, and then began to produce the first batch of perfumes.
Because it is a trial production, Zhen Jian must go to various workshops to teach them every process hand in hand, fortunately, the work of each link is relatively simple, even if it is illiterate, it is basically a learning ability, this is the benefit of the division of labor, and the production mode of the assembly line is of course highly efficient.
The first batch of perfume was finally produced, because it was the first trial production, so the amount was not large, only 400 bottles, all porcelain bottles are customized, the workmanship is very good, larger than the snuff bottle, it is about 60ml, there are colored glazed words on the surface, such as lavender-flavored perfume, the word on the bottle is "lavender" three big characters, there is a purple five-pointed star next to it, the more stars, the higher the grade of this perfume, there is a seal in the lower right corner, there are only two words on the seal: Zhen's.
In the future, this will be Zhen Jian's brand, and Zhen Jian naturally attaches great importance to the brand.
Hou Chongwen took out more than a dozen bottles from the first batch of perfumes, personally verified the efficacy, in case Zhen Jian cheated, the next day, Hou Chongwen confirmed that there was no problem with the quality of this batch of perfumes, and began to negotiate the price with Zhen Jian, Zhen Jian directly gave a table to Hou Chongwen, which marked the purchase price and selling price of the perfume.
One-star perfume: the purchase price is 18 Wen, and the price is 20 Wen.
Two-star perfume: the purchase price is 120 Wen, and the price is 200 Wen.
Samsung perfume: the purchase price is 700 Wen, and the price is 1 yuan.
Four-star perfume: the purchase price is 7 pieces, and the price is 10 pieces.
Glamour Perfume: The purchase price is 70 pieces, and the price is 100 pieces.
Why not set up a five-star perfume, but choose the name of the perfume, in order to reflect the special features of this expensive perfume, the price is superior, and the name is naturally different.
After Zhen Jian prepared to go to the capital in the future, he launched a bottle of perfume of 500 guan and named it Supreme Hongyan, anyway, the name must be special, highlighting the special features of these expensive perfumes, many rich people like to be different, buy perfume, buy vanity, regardless of men and women.
In fact, the cost of all perfumes is about the same, the cost of one-star perfume is 12 Wen, and the cost of Meiyan perfume is 30 Wen, the gap is not big, the reason why the cheap perfume of one-star perfume is launched is to adapt to women at all economic levels, so that all women in Da Chu can use perfume, maybe someone will imitate his perfume in the future, but at that time, Zhen Jian's perfume has long been ingrained in people's hearts, and when women mention perfume, the first thing that comes to mind is Zhen's perfume, and the brand effect will naturally come out.
"This price ......"
Hou Chongwen stared at the list for a moment and asked, "The purchase price you gave is so low, won't you lose money?"
” Zhen Jian smiled: "No, cooperation, what is required is a win-win situation, and I am not afraid to tell you the truth, the production cost of perfume is actually very low, and I must earn more than you." ” "How can such a thing happen?"
Hou Chongwen was shocked when he heard this, in his impression, the cost of incense powder is relatively expensive, because as long as the high-grade incense powder is mixed with ambergris, but the amount of ambergris mixed with different incense powders is different, ambergris is more expensive than gold, so the most expensive incense powder can be sold for 100 guan a box, of course, in fact, if it is according to the amount of ambergris in that kind of incense powder, it is worth 10 guan at most, and the reason why it can sell 100 guan is because of hype, hype This kind of thing happens in any era.
Zhen Jian asked: "The most expensive incense powder in your store, the kind of 100 yuan a box, how many boxes can be sold a day?"
” Hou Chongwen smiled when he heard this: "It's good to be able to sell two or three boxes a month." ” Zhen Jiandao: "The beauty perfume will be sold in limited quantities, with a limit of 5 bottles per day. ” Hou Chongwen asked puzzledly: "Why is this?"
With such an expensive perfume, not many people should buy it every day, how can it be possible to sell 5 bottles a day?
” "You don't understand."
Zhen Jiandao, "This is called hunger marketing, the more difficult it is to get something, the more it proves that it is precious, and the more limited you sell it, the more people want to buy it." ” Hou Chongwen frowned and thought about it when he heard this, and nodded slowly: "It seems to make some sense, okay, just do as you say." ” Zhen Jiandao: "New goods on the shelves, to promote and promote, so that more people know, tomorrow you invite a lion dance team to come to the door of the store to have a lively time, and at the same time make a big signboard to promote perfume." ” "Good idea."
Hou Chongwen nodded slowly, and he suddenly found that Zhen Jian had a lot of tricks in business.
Early the next morning, Hou's fat powder shop was very lively, set up a high platform, lion dance, attracted many people to watch, Hou Chongwen let people take a big signboard erected outside the store, which reads "Our store's new perfume, a hundred times better than incense powder", considering that many people are illiterate, and sent a guy to shout outside the store.
There were also many women among the people who came to see the lion dance, and when they saw such a sign, they all entered the store to ask, but fortunately, Hou Chongwen recruited three new men, and several of them worked hard to recommend perfume to the women, and introduced the efficacy and price of perfume to them.
The price of perfume is actually about the same as perfume powder, but most of these women are women from ordinary people's families, and the perfume is new, which is not so easy to accept for a while.
After the lion dance ended, Hou Chongwen personally went out to solicit guests and recommended perfumes diligently, and many men came in to see perfumes, of course men don't need perfumes, they buy them for their wives or favorite people.
Zhen Jian has been staying in the inner hall of the rouge shop, and occasionally comes out to take a look, and he finds that although there are many people who buy perfume, there is no hot scene as he imagined, which makes him feel a little disappointed.
At night, Zhen Jian and Hou Chongwen counted the accounts, 180 bottles of one-star perfume were sold, 5 bottles of two-star perfume were sold, 1 bottle of three-star perfume was sold, and not a single bottle of four-star perfume was sold, not to mention the charm perfume.
The accounts came out, and today's perfume turnover is 5,600 Wen, and the net profit is 1,060 Wen, which is not much better than the previous business.
Hou Chongwen didn't blame Zhen Jian, he smiled and said, "It will take a while for perfume to know how good it is, and it may get better after a while." ” Zhen Jian thought for a while, and suddenly asked, "Shopkeeper Hou, where is the place where Shaoxing uses the most fat powder?"
” "This ......"
Hou Chongwen thought for a while and said, "It should be Cuiyun Building and Xinghua Building." ” Zhen Jian's eyes lit up, because Cuiyun Building and Xinghua Building are the two largest Qinglou in Shaoxing, yes, the women in Qinglou have to wear heavy makeup every day, and the demand for fat powder is naturally large.
Zhen Jian suddenly asked excitedly: "Master Hou, have you ever visited the Qinglou?"
” Hou Chongwen shook his head when he heard this, and said, "No." ” Zhen Jian suddenly smiled and said, "Let's go to the flower bar tomorrow night." ” "How can this work?"
Hou Chongwen hurriedly shook his head and said, "I have been honest and shameful all my life, how can I go to that kind of place." ” Zhen Jian waved his hand and said: "Master Hou, we are not going to drink flower wine, but to promote our perfume, think about it, when the time comes, let's drink flower wine, and give some perfume to those girls, they use it, naturally feel good, when they run out, don't you worry about buying it?"
These people have a fixed circle, women are together, they like to talk about toiletries, which rouge is good, which fragrance powder is very fragrant, as long as they use our perfume, it is guaranteed that within half a month, business will improve greatly. ” Hou Chongwen's eyes lit up when he heard this, and he felt that this idea was good, but this was too contrary to his style of life, he was a dedicated person, since Hou Qinglan's mother passed away, he has not married, firstly, because he is afraid of marrying again, his stepmother is not good to Hou Qinglan, and secondly, he has never been able to forget his deceased wife.
Hou Chongwen was silent for a moment, then shook his head and sighed: "Forget it, you go, this kind of thing is suitable for you young people." ” Zhen Jian frowned when he heard this: "Then I won't go, anyway, I'm not in a hurry to make money, you are not in a hurry, what am I in a hurry." ” Hou Chongwen was speechless when he heard this, Zhen Jian was forcing him, he hesitated for a moment, and said slowly: "Then after arriving at the Qinglou, you help me block those girls, I ......
Shy ......"
"Poof......"
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Zhen Jian laughed out loud when he heard this, the children were already ready to marry, this old man said that he was shy, and anyone who heard it would want to laugh.
He laughed twice and said, "Okay, it's so happily decided, don't have dinner tomorrow night, change into better clothes, I'll come to you when the time comes, I'll go back first."
After saying that, he turned around and left.
The next day, a new batch of perfume arrived, and the people who bought perfume today were similar to yesterday, and many people were recommended by friends, which shows that the effect of perfume has begun to be discovered.
In the evening, Hou Chongwen was settling accounts in the store, and Hou Qinglan ran over and asked, "Dad, how is the perfume selling today?"
” Hou Chongwen sighed lightly: "It's about the same as yesterday, it's not very good." ” "This group of people really has no vision."
Hou Qinglan pouted depressedly, "Perfume is much better than incense powder, they don't know the goods." ” "You don't care about these things."
Hou Chongwen said angrily, "The girl's family doesn't want to come out and show her face, go back to the courtyard." ” As soon as the words fell, Zhen Jian walked in, Hou Qinglan and Zhen Jian glanced at each other and gave each other a roll of their eyes.
Hou Chongwen hurriedly pushed Hou Qinglan to the back hall and urged: "Go back to the courtyard quickly, don't stay here." ” Hou Qinglan clearly noticed that a trace of panic flashed on her father's face, although she was puzzled, she still entered the back hall and walked away slowly.
Hou Chongwen looked at her into the backyard, then turned around, looked at Zhen Jian, and said with a depressed face: "Alas, I didn't expect that I would go to the Qinglou at such an old age, if Qinglan knows, where will I put my old face." ” Zhen Jian raised his eyebrows and smiled, and said: "Man, who doesn't have any needs, literati and artists linger in Flower Street and Willow Lane all day long, but they are famous, why do you become a shame when you visit the Qinglou?"
” "That's what I said......
Hou Chongwen frowned and sighed, shook his head and said, "That's it, it's all decided to go, and now it's still talking about so much to do, let's go." ” "Let's go."
Zhen Jian smiled and walked out of the store side by side with Hou Chongwen.
As soon as the two of them walked out, Hou Qinglan's little head poked out of the back hall, gritted her teeth and said, "Zhen Jian, this bastard, actually took my father to visit the Qinglou......"