Chapter 33 Trademarks Li Zhen said this Tang version of this famous sentence excerpted from "Capital", such a high-level sentence, which shocked Wu Liu and them at that time.
"Your Highness's words are really reasonable, and they say through the nature of a businessman in one sentence."
Wu Liu first praised it, and then asked: "I just don't know, does Your Highness have a solution?"
” "You also said that this is the nature of businessmen, and unless there are no more businessmen in this world, there will be absolutely no solution."
Glancing at Wu Liu, who was a little disappointed, Li Zhen smiled: "But although there is no solution, there are still ways to limit it." ” "I hope His Highness will tell me."
"First of all, it will be solved from the legal side, but this is not something you can manage, so I won't talk about it for now."
"The second one is the trademark."
"Trademarks?"
God is pitiful, all the people sitting here are ancients, how do you know what a trademark is?
"What about this trademark......
How so?
After all, Li Zhen did not study business administration, and he did not know how to explain trademarks, but this does not mean that he did not understand the role of trademarks: "Trademarks are actually a mark, a mark that belongs to us." ” "Mark?"
Those who are sitting there know it, but what is the purpose of this mark?
"The purpose of this mark is to let everyone know who we are, and it is also the name of our workshop.
For example, our workshop is called the Tian Workshop, and we will design a mark, so that as soon as others see our mark, they will know that it is our Tian Workshop, so that later, as soon as the buyer buys furniture, they will think of our Tian Workshop.
Li Zhen scratched her head for a long time, and finally reluctantly explained the concept of trademark.
"Oh!!"
"Got it?"
"Forgive my subordinates for being stupid, my subordinates still don't understand what His Highness means."
However, Li Zhen overestimated the ability of the ancients to accept new things, and despite all the efforts to speak and rack their brains, they still did not let everyone understand the meaning and significance of the trademark.
"Isn't it?
I've made it so clear, you still don't understand?
” Yan Jingsi was afraid that Li Zhen would be angry, so he hurriedly persuaded: "Zhen'er, you also asked don't blame Wu for taking care of things, even my uncle doesn't quite understand what you mean." ” "Aya, what about you, do you understand?"
Aya shook her head shamefully: "His Highness's explanation is too profound, and it is not something that Aya and a slave can know." ” "How so?"
Li Zhen was deeply shocked.
"Forget it, I'll explain it like this, the trademark is a mark to prevent others from counterfeiting our furniture, and only those marked are our goods."
Li Zhen really didn't know how to explain: "For example, if someone else uses inferior materials to make furniture and sells it, and the buyer finds that it is inferior after buying it, then we can use this mark to prove that the thing was not made by us." ” Yan Jingji asked, "But Zhen'er, what if the imitator would engrave the mark, oh, the trademark as well?"
” "It's not a shame."
Wu Liudao: "Each of our masters here has his own special skills, and there happens to be a master's special skill is carving, and the things he carves out are absolutely impossible for anyone to imitate." ” "That's great."
Li Zhen also breathed a sigh of relief, originally he planned to use a special color as a trademark, but now with a special carving technique, don't take it out to show ugliness; "Since there is such a stunt, then this master's salary in the future will be increased by thirty percent."
"The subordinate Wang Lao Zhe has thanked His Highness."
Wu Liu hurriedly thanked him.
"Get up."
Li Zhen waved his hand to let Wu Liu get up: "My matter has been explained, and the rest of the precautions are here, you can just do what you do." ” "Yes."
Wu Liu bowed down to take the rice paper handed over by Li Zhen and held it carefully in his hand.
"Alright, do you have any questions?
If not, I'll go, and there are other workshops to inspect. ” Wu Liu remembered one thing: "There is one more thing that annoys His Highness." ” "What else?"
"According to His Highness, this trademark is so important, how about it be designed by His Highness himself?"
"I've already designed this."
Trademark, although I haven't designed it, but I haven't seen a pig run, haven't I seen pork (city kids, I guess I haven't seen a pig run, or pork is a little more)?
There are so many trademarks in later generations, but it is much easier than designing machinery.
According to the name of the workshop, Li Zhen quickly designed a qualified trademark.
The trademark is very simple, at first glance it is a king character, in fact, there is a small horizontal line in the middle of the king character, which is a deformed figure of the day and the word I.
"You can also add some patterns to increase the aesthetics."
"Yes, my subordinates understand."
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Hearing Li Zhen's words, Wu Liu was really relieved in his heart, if it was really like Li Zhen's design, the trademark was slippery, and there was really no way to do anti-counterfeiting.
"Send me a few sets when you're ready."
"Your Highness doesn't say that your subordinates will do the same, and you have to trouble Your Highness to check for us."
"Okay, let's go, if you have any orders in the future, I will let Aya and them inform you."
"Greetings to Your Highness." “......”
After leaving the workshop, Li Zhen walked to a nearby sugar workshop.
On the way, Yan Jingsi couldn't help but say, "Zhen'er, haven't you finished explaining the matter?"
” Li Zhen smiled: "Why does my uncle ask like this?"
” Yan Jingsi smiled: "I just have an intuition, I always feel that Zhen'er you have something to say yet." ” Li Zhen chuckled and said: "Uncle, you guessed right, I do have a lot of things to say, but what I said today is enough for them to digest for a long time, and I am afraid that they will not be able to accept it if I say too much, anyway, it will take a long time, so take your time." ” Yan Jingsi looked at Li Zhen with satisfaction: "Zhen'er really has the style of a general, and she knows the truth of stopping in moderation." ” Li Zhen smiled faintly: "Uncle has won the award." ” The sugar workshop is not far from the Tian Workshop, the name is Royal Sugar Village, Li Zhen is not very satisfied with this name, although it is very majestic with the name of royal, but the word royal is a bit clichéd, and there is a chance to change the name.
The steward Mu Zhe had already received the news when Li Zhen entered the Tian Workshop, and when Li Zhen left the Tian Workshop, Mu Zhe had already waited at the door of the sugar village with the big and small stewards.
Seeing Li Zhen coming, he immediately saluted with all the leaders: "Mu Zhe has seen His Highness." ” "I've seen Your Highness."
The crowd shouted in unison.
Seeing that passers-by were coming around, Li Zhen hurriedly waved his hand: "Get up, let's go in." ” "Yes, please come down with your highness."
Mu Zhe already knew about the matter of the Heavenly Workshop, and knew that His Highness didn't like those red tape, so he simply took Li Zhen directly to the place where the sugar was made.
Coincidentally, a batch of sugar came out, and Li Zhen called the craftsman who was carrying it.
"Is this sugar?"
Looking at the thing in her hand, Li Zhen really couldn't connect it with the sugar in her impression.
It's just black, Li Zhen knows that the most primitive cane sugar is indeed black, and it will be much better as long as it goes through a process.
The problem is that the sugar is not only black, it also looks very mixed, and you can even see the fibers inside.
"Can I eat this?"
Li Zhen looked at Mu Zhe coldly: "You'd better give me an explanation." ” Mu Zhe secretly complained in his heart, this can't be blamed on him, wiped the beads of sweat on his forehead, Mu Zhe whispered: "Your Highness, this batch of sugar is sold to the people, so ......"
"With so many impurities, you let the people eat such sugar?
Can't we just do better?
Li Zhen was even more angry and asked loudly, of course, the voice was not a deterrent.