"The brand name and trademark are all easy to handle, I can ask the design department to make some for you to choose."
Sun Zhiwei's voice was a little hesitant.He didn't know what to say next......
But thinking that he had already arrived, and that he had just played half of the cards, he no longer hesitated.I also admit it when I was scolded!"
But......
Chairman, according to your requirements, what we need is not just a brand, but a new concept. ”"Is it hard?"
Jiang Bei asked with a smile.He naturally knew how hard it was.As for questioning Sun Zhiwei on the spot so mercilessly at the moment, he naturally wanted to help him......
This is not a person who is afraid of blows.On the contrary, in the face of blows and dilemmas, this young man will burst out with terrifying energy!
Otherwise, he would not have been able to start from scratch and take over the clothing market in his last life.He just took the first step and did this a few years before Sun Zhiwei.When the words fell, Sun Zhiwei felt that his heartbeat had stagnated.He was a little annoyed.Because he felt that what he found so difficult that this young man, who was not much older than himself, said so ......
Simple?
Just a few handfuls will say, what's the use?
I can still say that I can come up with five, seven, or eight of these things on my toes!
Sun Zhiwei took a deep breath and showed a stiff smile, "I'm sorry, Chairman, it may be simple for you, but this is for me......
It's really hard. ”His implication was: You do it, you have one!
Jiang Bei smiled, and was not dissatisfied with Sun Zhiwei's "-for-tat".Instead, he showed a thoughtful look.Seeing Jiangbei's appearance, Sun Zhiwei's first reaction was......
This guy isn't really starting to think about it, is he?
He's not really starting to think about getting one out himself, is he?
But......
If Jiangbei has prepared a new idea, shouldn't he take it out directly at the meeting?
Now what does this mean?
Want one on the spot?
I'm here for the to get you to come up with a direction, and then I'll take the whole design department to think about it!
You can't give a new brand concept, but give a rough idea of the direction that can be implemented, right?
But this ......
This......
Sun Zhiwei looked at Jiangbei directly, but Jiangbei didn't look at him, and he still looked serious and thoughtful.Do you even have to frown from time to time?
Jiangbei is indeed thinking about the problem of product concept.It's just that what he thinks is different from what Sun Zhiwei thought.He's thinking about it......
Remember the time when those brands were founded.For example, pure?
Like Metersbonwe?
Another example......
Too much, too much.Brands that have been established in recent years, or that will be established in the future.In this turbulent time, there are too many successful routes for Jiangbei to copy!
And the positioning of these brands is inseparable from a bright advertising slogan.For example, Anta's "Never Stop." ”For example, 361 degrees of "one more degree of love".Another example is Metersbonwe's "unusual".Facts have proved that the companies that can develop rapidly in this era all have the same market positioning and accurate audience positioning - young people!
Take Metersbonwe as an example, the brand's advertising slogan and bold design approach are refreshing and can make young people crazy!
So what Jiangbei has to do is actually very simple.Although he doesn't know much about the apparel industry, he definitely has a lot of successful models and design concepts in his head.He is considering, but he is also choosing......
Using his precise business sense, he is looking for the most accurate concept that is suitable for his region and the current season.The season is about to change, and he has to earn the first pot of gold in the fall.And it's a big bucket!
After a while, he finally raised his head."
Who do you think we should be targeting?"
He asked."
Young man."
Sun Zhiwei replied without hesitation, he was a little surprised, what did this Jiang Dong think about just now?
Why do you suddenly ask such a stupid question?"
Yes, young man."
Jiang Bei nodded."
So have you ever thought about giving these young people something different?
Give them a slap in the face?
”He laughed."......"
Free novels bring you joy and joy ---> storyskyline.net
Sun Zhiwei looked at Jiangbei stunned, a little unresponsive.What's the big thing?
Feed the pigs here?"
So, what are you here for?"
Jiangbei old saying again."
I wanted what you call the design concept of a new brand, so that these young people have to buy it, or abandon the existing brand, and choose us.""
It can also be a direction ......," Sun Zhiwei said."
I've already given it to you."
Jiang Bei said with a smile.Sun Zhiwei frowned.That's what Jiangbei said just now......
Something different?
Fierce medicine?"
Give them some......
Not the same?
”Sun Zhiwei asked tentatively."
Yes.""
The question is......
What is this different thing?
”Sun Zhiwei wanted to cry without tears.This Jiangbei has gone around in a circle, didn't it throw the problem back again!
Of course he knew he was going to make something different!
Things like couples' outfits and parent-child outfits ......
"break the traditional shirt and turn it into a plaid shirt, break the traditional jeans and turn it into a hole, break the print of a T-shirt and turn it into a patchwork." ”"Break your head too, make the impossible possible!""
Is this a big deal?"
Jiang Bei asked with a smile."
I even thought of the advertising slogan for you, 'I'll go my way!'
Damn, your head is mush?
Is this thing that hard?
”Sun Zhiwei is already stupid......