Recently, Tokai's clothing distribution market has not been as frantic as it used to be.What kind of clothes are flooded in the clothing market now?
Half of them are still half-sleeved, but they are all in stock on hand, and the number of customers who will buy half-sleeves is also pitiful.The remaining half is other autumn clothes such as shirts, jeans, and even small coats.But these things, the sales are not good.It's an awkward time.And Feng Liang, on his side, has been preparing for autumn clothes in the past few days.He entered the clothing market because he saw the money, and his head came as soon as he was hot.But after so long, he has long put the company in order.Including the creation of autumn clothes, which has led to fewer customers, it is definitely another outbreak!
But that's not enough!
That's not enough!
He has to open up the enthusiasm of consumers and open their wallets!
Because the new brand has not been established for a long time, Feng Liang can't sit still.On Monday morning, there was another meeting to determine a lot of clothing styles and the future direction of the company.To put it mildly......
These autumn styles of tomorrow's clothing are also in line with the aesthetics of the moment.However, if you want to establish a brand and a brand that can open up the market, you still have to come up with your own design concept.But it's too hard.In particular, Feng Liang also wants to separate his steps, occupy one leg and grasp both the distribution market and independent brands.There are a few shops in the specialty store.But the concept of the new brand is also changed again and again, and it is always unsatisfactory.This can't be delayed......
Fortunately, the vice president who went to the south to observe the changes in the clothing market came back, and this time he didn't go in vain, he got back a lot of designs from the south......
He said he was observing, but in fact, he went there to study this time.For example, the new generation of brands - Metersbonwe.When these "fancy" concepts were taken out, Feng Liang was even more eye-catching!
He's a novice in clothing, but it's not that he can't understand what is good and what is bad!
This concept!
It's definitely a headset!
The brand is a road that must be taken, including the previous Yali is also walking, but it just failed.The cost of failure is great, but if it succeeds...... can also make Feng Liang earn a lot of money.In the final analysis, he has the capital to gamble, and he has the huge Feng family to support him.Since you have decided to establish a brand, the clothing market is here, but just engage in some new styles of clothes and send it away, after all, the millions of dollars in revenue this month are not fake.The meeting was not in vain.The vice president learned these from the south, what kind of plaid shirt is this, that......
The new brand stuff is all good.Then let's go directly to a high-imitation version of Metersbonwe!
The name can be different, but the design concept is much the same.In this era, this kind of thing is not so strictly controlled.It's like the battle between Coca-Cola and Pepsi outside, which has lasted for hundreds of years, isn't there still an explanation?
Feng Liang is not afraid of these, but since the brand wants to be bigger, why do you have to have some of its own characteristics, right?
The meeting lasted a whole morning......
The creative department was on the verge of ripping their hair out of the conference room.Finally, I came up with a good concept - "Embrace youth!"
Unrestrained!
”At first glance, this concept is not different from Metersbonwe's "unconventional path......
A complete high-quality imitation, even many products are slightly changed from other people's design plans.It stands to reason that Feng Liang shouldn't have been in such a hurry.But seeing that the clothing mall in Jiangbei is about to open to his doorstep, can Feng Liang still sit still!
And this concept is really good, that is, it is easy to get black material when it becomes bigger in the future......
Feng Liang was a little worried that this would cause another Pepsi and Delicious dispute in the future.…… On Monday, Xinrong Garment Company was still producing at full capacity as usual.Every day, looking at the sharply reduced numbers in the company's accounts, Jiangbei felt a burst of pain.There is a wife who works hard at home, and a baby waiting to be fed......
How can you do it when you don't have money?"
But what I do is to make more money!"
Jiangbei comforted himself like this, and then left the company with 150,000 cash.Take a taxi and go directly to the Tokai Daily office.It's time to take out his stuff too."
Editor-in-Chief Zhang!"
When Jiangbei got out of the car, he saw Zhang Dongzhe waiting for him at the door, and both of them had smiles on their faces."
Boss Jiang, it's been a long time since I've seen you hahaha!"
Zhang Dongsheng stared at the two bulging pockets on Jiangbei's trouser pockets at a glance.There is no doubt that there must be one that holds money!"
Let's talk slowly?""
Good!
I'm doing the East!
Boss Jiang is not allowed to rob me today!
”Enter the private room of the hotel."
Editor-in-chief Zhang, I came this time to make a headline on the front page, and I will advertise it by the way."
Gangbei Direct Road."
Well said, well said."
Zhang Dongsheng hurriedly responded.He didn't bother to ask what kind of front-page headlines Jiangbei was going to make and whether it was in order.For him, the rules are a matter of whether there is more or less money.And Jiangbei is also happy to cooperate with such greedy people, because this Zhang Dongsheng received money and is really willing to do things!
That little copywriting can make you can't find fault at all."
Big news."
Jiangbei also laughed."
ShhhZhang Dongsheng gasped, and at the same time, his eyes were a little tangled.Big News......
Does that mean there is no business to talk about?"
Boss Jiang......
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How much news?
”Zhang Dongsheng asked in a low voice.If it can still be like the previous "big news", it is not impossible, but now that Huang Dongsheng is dead, even if Jiangbei tells the world, he wants to fight with Feng Liang, it is not "big" enough!"
News that's enough to bring down a business."
Jiang Bei smiled, still looking indifferent.“……”