In the conference room, the atmosphere was solemn.The Feng family is not only Feng Tianming's father and son, but the interests of the Feng family are also closely related to each of them.Everyone knows that it depends on them whether Feng can turn the tables this time!
Who would have thought that when Feng Liang opened Tomorrow Clothing in order to snatch the clothing business in Jiangbei, they all thought that they were coming to support the elderly......
But clinker, Jiangbei actually opened a supermarket, and even forced the Feng family father and son to become this virtue.What's even more ridiculous is that now they have to rely on their newly established clothing company to turn the tables......
"Today's meeting has only one content, about the sales strategy of the 15th Senlu listing. ”After Feng Tianming sat down, he started the meeting directly.There are no opening remarks, which is enough to prove that he is in a hurry.Everyone was a little confused, and they didn't understand why Feng Tianming suddenly wanted to hold such a meeting?
In the end, it was the marketing manager who said: "Dong Feng, we have been thinking about it before, and finally decided to carry out the strategy of full reduction......"
"Although this will have a certain impact on the brand strength, compared to it, it is more important for us to carry out a comprehensive attack on Ilive at the moment." ”Everyone nodded.This has already been decided, Feng Tianming has never done a clothing business, so why did he suddenly come over and draw snakes?
I'm not afraid of the leader meddling, I'm afraid that the leader doesn't understand anything and insists on pretending to understand to meddle!"
Tomorrow at the supermarket, everyone should know about it, right?"
Feng Tianming asked suddenly.To be honest, the people who wear tomorrow's clothes don't want to care about the in tomorrow's supermarket, that's what you guys do, what does it have to do with us?
And you, Feng Tianming, came to tomorrow's clothing and said what the supermarket was doing?
Although they both belong to the Feng family, they are far from being a community of interests.Without waiting for everyone to ask, Feng Tianming said directly: "My idea is to let the two sides unite. ”"First of all, as the manager just said, whether it is a full discount or a direct discount, it will affect the strength of the Senlu brand.""
Then we might as well change the way, on the one hand, we can do the opening promotion without affecting the strength of the Senlu brand, and on the other hand, we can drive tomorrow's supermarket, and the two sides complement each other.""
This ......
"Everyone look at me, I look at you, and their eyes are full of confusion."
There are even some extreme ones, who are about to scold their mothers......
If this is asked by a small management at the same level, then they will definitely not get used to it.However, it was Feng Tianming who proposed this idea.But this ......
How?
Even that Jiangbei used the simplest promotional methods at the beginning!
It's just a membership system."
Feng Dong, this is very difficult to do."
The other man struggled for a long time and spoke.He is the director of the marketing department, and he is also the person present, except for the Feng family father and son, the highest position.To be poached by Feng Shi as the director of the marketing department, there is no doubt about his ability, and his words also prove that there is almost no such situation.Feng Tianming shook his head, but said, "Our advantage is the huge source of customers in the supermarket tomorrow. ”"Is there a possibility that the customers of tomorrow's supermarket will form a part of the common ground with the consumers of the Senlu brand."
In other words, will the customers of the supermarket come to the specialty store to consume?
I find it difficult. ”The director thought for a moment, but still shook his head."
I haven't made clothes before, and I haven't opened a specialty store, but I've been in the supermarket business for so long, and I also have a certain heart for promotion.""
What if it's done with co-promotions?
I have an idea that I want you to help you judge. ”Feng Tianming said lightly.Naturally, he didn't come to embarrass these people without a purpose, he had already thought about it, so he came to ask."
After the thirteenth, supermarkets will lose some customers due to agency issues, but not too much.""
This part of the customer source can be regarded as shared by both Tomorrow Supermarket and Happiness Supermarket.""
Within two days, this part of the customer source will not firmly switch to the other party's supermarket, because ......
There is only one Happiness Supermarket in the East China Sea. ”This is a prerequisite, Feng Tianming said it very clearly."
What if we implement a full gift promotion method for our stores?"
Feng Tianming asked suddenly."
Full gift?"
To be honest, the way this offer is made is no different from a full discount.For example, if a customer buys 500 yuan of clothing, 100 yuan will be subtracted from the total consumption amount, which is equivalent to a disguised 20% discount.The full gift is a full 500 free 100, and the 100 is equivalent to the voucher of the Senlu brand, and you can continue to use this 100 yuan for consumption.From the perspective of invisible discounts alone, full gifts are not as good as full reductions.This is a novel promotional method that they know how to do marketing and planning.But at the end of the day, there's no essential difference."
Feng Dong, what do you mean......
After the full gift, is it a voucher for tomorrow's supermarket?
”The superintendent reacted immediately.His eyes also lit up!
In this way, it will indeed not affect the brand strength of Senlu, and even if it does, it will definitely have less impact than the promotion method of "full reduction" or "full gift".And not only to maintain the problem of the decline of brand power caused by Senlu in the promotion to the greatest extent, but also to drive the traffic of tomorrow's supermarket!
In this way, it will really form a win-win situation for specialty stores and supermarkets.Absolutely!
And what makes this director feel the most valuable is ......
The benefits of this promotion are shared by supermarkets and clothing companies, and the profit impact caused by the promotion is also shared by both parties!
That is to say, tomorrow the supermarket can make up for part of the preferential cost of Senlu."
Yes, you can get some shopping cards or something, and you can get a shopping card of 100 yuan if you spend more than you spend here in Senlu."
Feng Tianming nodded."
What do you guys think?"
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The words have already been said to this point, if there are still people present who don't understand, they can directly settle their wages and leave tomorrow."
Perfect!
The perfect way to promote!
A perfect combination of customer source problems on both sides!
”The manager used three "perfect" in a row, and said with an admiring face."
I have no opinion, this planning plan can directly top our existing plan."
The director agreed.The planning plan that made them feel extremely difficult before was solved so perfectly by Feng Tianming!
Feng Liang also clenched his fists excitedly.The plan given by my father perfectly revitalized the supermarket of tomorrow!
He knew that his father was omnipotent, how could his father have planted a heel in that little clever Jiangbei?
Even if the Environmental Sanitation Bureau didn't find trouble in Jiangbei, they could crush him with Feng's own background!
And tonight......
Feng Liang can finally get a good night's sleep.