"Propaganda?"
Ron Meyer paused for a moment.It's not that Zhao Yuan's approach is unexpected, on the contrary, it's too ordinary.This is the usual tactic used in Hollywood films.Seeing this, Ron Meyer couldn't help but be disappointed: "I don't think that publicity alone can make 'Blair the Witch' attract enough audiences, it may have some effect, but it can't change anything." ”As vice president of film and television distribution at Universal Pictures, Ron Meyer is a veteran of publicity and distribution.Hollywood movies are inseparable from publicity, and the more expensive the movie, the more expensive the publicity cost behind it.However, publicity is only a means to attract audiences to the theater after all, and the success of the film in the end depends on the content.And the plot of the script of "Blair the Witch", as he said before, does not have much appeal.This is a fatal wound for movies, especially horror genres."
What if, from the moment the audience enters the theater, they don't think that what they are seeing is a fictional plot of a movie, but a real event that happened in reality, a documentary about the legend of a witch?
If everything is a real-world horror, would you be curious about the truth behind this case, Mr.
Ron?
”Faced with Ron Meyer's disappointment, Zhao Yuan opened his mouth and asked rhetorically."
If everything is true, I'm naturally curious."
Ron Meyer was slightly surprised by this, but still answered truthfully.Immediately afterwards, he reacted quickly, glanced down at the script on the table and then looked at Zhao Yuan opposite, the expression on his face gradually became surprised."
Don't tell me, that's your way, Alan?""
How do you do that by hyping a movie into reality and then making the audience think everything is true?""
Don't forget, Mr.
Ron, we're in the age of the internet."
Looking at Ron Meyer in front of him, Zhao Yuan's face showed a determined smile."
Through the power of the Internet, even the most unknown guy can become popular overnight.With the help of online portable publicity channels, we only need to expose a small number of people to the horror legends about witches, so that people know about the existence of 'documentaries', whether they really believe the truth behind them or not, our goal has been achieved......
"Once the news about witch documentaries spreads across the United States, as long as some people enter the theater to watch the movie, it will be able to provide enough box office revenue for "Blair the Witch". ”"......"
After listening to Zhao Yuan's promotional plan for "Blair the Witch", Ron Meyer was silent for a long time before digesting everything."
Brilliant pitch idea, Alan."
As vice president of global distribution, Ron Meyer was naturally able to see the feasibility behind Zhao Yuan's promotional plan."
Perhaps, the real job for you is propaganda, not screenwriter, Allen."
With a slight sigh, Ron Meyer changed his words."
So, what actor are you going to use to star in this movie?"
Hearing Ron Meyer's words, Zhao Yuan knew that "Blair the Witch" was stable.Suppressing his inner emotions, he continued: "The less famous the better, for a film in the form of a 'pseudo-documentary' like 'Blair the Witch', the appearance of famous actors will only affect the film's publicity plan. ”Nodding, Ron Meyer obviously agreed with what Zhao Yuan said."
In terms of actors, Universal will arrange it, and the most important thing in Hollywood is that there is no famous actor.""
You don't need to be a very professional actor."
Zhao Yuan reminded Ron Meyer that in a movie like "Blair the Witch", any acting skills are useless, and what you want is an amateur feeling."
What do you think about the selection of directors, Alan?"
Based on the idea that "Blair the Witch" came from Zhao Yuan from the script to the promotional techniques, Ron Meyer also made concessions to him in the choice of director."
What do you think of me?"
Stretching out his finger and pointing at himself, Zhao Yuan looked at Ron Meyer and said.Zhao Yuan's answer made the expression on Ron Meyer's face froze for a moment.He looked up at the young Chinese youth and said in a tactful tone."
Allen, you are an excellent screenwriter, but the shooting of the film is not a simple job, even Wen only directed his first film after accumulating experience for a long time, I can arrange for you to work as an assistant director in the crew, as for the director, maybe we can negotiate a suitable candidate."
Judging from the publicity plan proposed by Zhao Yuan, "Blair the Witch" is destined to be a film project that will make money.It is precisely for this reason that it is impossible for Ron Meyer to put it in the hands of a newcomer like Zhao Yuan, who obviously has no directing experience."
You misunderstood me, Mr.
Ron."
Zhao Yuan understood Ron Meyer's concerns, but he did not back down on the directorship of "Blair the Witch"."
It can already be seen from the script that "Blair the Witch" is a documentary film with no main axis at all, telling the story of "Blair the Witch" through the hand-held DV of several college students, hiding some terrifying shots in the chaotic shooting, this kind of shooting form, just does not need any professional director, on the contrary, an inexperienced novice like me is the most suitable, and professional shooting techniques will only expose the secrets of the film."......There is no doubt that the reasons given by Zhao Yuan are very convincing, especially with the blessing of his status as a screenwriter of "Blair the Witch".In the office, Ron Meyer was silent for a moment, and then said with a wry smile."
Well, I'll admit it, Alan, you managed to convince me.""
Hopefully, in the end, the result of "Blair the Witch" is really as you said.""
I can guarantee that."
The filming of "Blair the Witch" was not difficult, in fact, the original version only took less than 8 days to complete all the filming content, and because of the 'pseudo-documentary' shooting form, the whole film does not need too much post-editing, even the most basic soundtrack is omitted, it can be said to be the most humble film of all Hollywood movies.However, it is such a simple movie that can no longer be simple, but it has successfully grabbed hundreds of millions of dollars at the box office on the big screen, and has also occupied a place in Hollywood horror films in the future, becoming one of the most profitable films in the history of Hollywood films.