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Chapter 27 Box Office and Controversy


The facts, as Wen Ziren judged.The midnight show of "Blair the Witch" ended, and the next day the Universal side got the first-day box office statistics.The box office on the first day was $6.78 million.It can be said that "Blair the Witch" has already achieved the return on the cost of most Hollywood movies on the day of its premiere.And after that, every day for the next day is all about making money for "Blair the Witch"."

Congratulations, Alan, it looks like you've succeeded in your promotional strategy for Blair the Witch."

New York, Universal Pictures.Ron Mayer watched the first-day box office results of "Blair the Witch", and let go of the last worry in his heart."

Congratulations, Mr.

Ron, Universal, for another high-grossing movie."

In this regard, Zhao Yuan's performance was calm.The box office trend of "Blair the Witch" was within his expectations.Hearing Zhao Yuan's answer, the corners of Ron Meyer's mouth showed a smile that couldn't be concealed.Judging by the box office results on the film's premiere day, the success of "Blair the Witch" is beyond doubt.However, even though Ron Mayer knew that "Blair the Witch" would bring a lot of money to the world, he still didn't expect that this income would be so amazing.In just one day, "Blair the Witch" managed to break the $2 million mark at the box office, and directly rose to $5 million on the third day.Directly proportional to the box office, it is naturally the number of moviegoers in the theater.56 cinemas were full, and the people who were attracted by the 'Blair Witch' incident were desperate to know the truth of everything.After watching the content of the movie, they became more and more convinced of the existence of witches, and promoted their views, bringing those who were not aware of the 'Blair Witch' incident into the cinema.Things have developed to this point, "Blair the Witch" has been destined to leave a strong color in Hollywood's film history, whether this color is a beautiful pattern or an ugly graffiti, the film's box office income is enough to make any Hollywood capitalist feel excited.Among them, the first to react were the owners of the theater chain.The results of those 56 theaters are enough to make them feel excited, and almost as soon as the box office of "Blair the Witch" came out on the first day, the owners of many theaters have already approached Universal and asked for copies of the movie.They don't care about the secrets behind the 'Blair the Witch' incident, or the implications.For theaters, the box office is everything.Soon, the movie "Blair the Witch" was released in more than 2,000 theaters in the United States in the second week, and these theaters spread all over the major cities of the United States, which also greatly spread the influence of the witch effect.On the second day of its large-scale release, "Blair the Witch" grossed more than $21.37 million, which also amazed the entire Hollywood.There has never been a movie in Hollywood history that has made as much money as "Blair the Witch."

At a cost of less than $200,000, an inferior movie shot with DV actually swept $20 million at the box office in the United States.Hollywood has degenerated to the point that it doesn't even have the most basic ability to appreciate movies?

For a while, major film critics wailed.They slammed the story of "Blair the Witch" as nothing more than a hoax, a scam by Universal Pictures to deceive the public for the sake of the box office.Fueled by the media, the skeptical report of "Blair the Witch" soon appeared on the pages of major media, and rumors spread for a while.Someone agrees with this view, after all, if you carefully explore the so-called 'evidence' published on websites and newspapers and magazines, you will find that everything about "Blair the Witch" is not worth scrutinizing, especially in terms of time, and how the key videotapes could be so easily leaked out and made into a film by film companies and released all over the United States.However, there are still some people who still believe that "Blair the Witch" is real.It is believed that the statements published by the media are just a cover-up by the government to cover up the secrets of the witch, and that the witch is real.All this controversy became more intense with the box office of "Blair the Witch" exceeding $80 million.In the face of increasingly fierce doubts from the outside world, Universal's public relations team also quickly responded.They issued a statement that all the background of the "Blair Witch" incident is nothing more than a story made up by the film company for the promotion of the film, the three missing students in the film are just actors, they are still alive and well, and the whole "Blair Witch" incident is just a fictional movie plot.There is no doubt that Universal's statement has had a certain degree of impact on the box office of "Blair the Witch".However, this is also a helpless solution, after all, as the film becomes more and more discussed, even the state government of Maryland is ready to launch an investigation, and in order to avoid everything from developing towards the worst, Universal has to mention that it is ready to respond.Fortunately, although Universal's statement has dealt a blow to the 'real' events that "Blair the Witch" has been creating, the popularity of "Blair the Witch" has risen after all, even if the public already knows that the story of "Blair the Witch" is just a promotional means of the film company, but they can't hold back their curiosity and go into the theater.There are even a group of people who, even after Universal's public statement, still believe in the existence of witches, believing that Universal is nothing more than a tool used by the government to cover up the truth.Amid the controversy, the box office of "Blair the Witch" surprisingly did not show too obvious decline.The movie was released for more than half a month, and it has received about 20 million box office in the past week, successfully accumulating hundreds of millions of dollars in box office revenue.Don't forget that "Blair the Witch" is just a DV movie that costs no more than $150,000.However, compared to the film's amazing performance at the box office."

Blair the Witch" is similarly lazy to the bottom in terms of word-of-mouth.Many critics blew up the film, claiming it to be the worst movie they've seen since it came along.Roger Albert, a veteran film critic who previously gave a four-star rating in "Texas Chainsaw Massacre", gave the worst review directly in "Blair the Witch".Commenting on "Blair the Witch" is nothing more than a big bad movie for sensationalism.even named Zhao Yuan, the screenwriter and director of this movie, thinking that he would not make movies at all.