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Chapter 165: Selling Copyrights


"There's nothing wrong with the content of this agreement, sir."

New York, Universal Pictures.The screenwriters union was in charge of this negotiation, and after repeatedly confirming various details on the contract, the lawyer nodded to Zhao Yuan on the side."

Well, nice to work with, Mr.

Ron."

After receiving the lawyer's signal, Zhao Yuan grinned and stretched out his hand with a smile to the vice president of the film and television distribution department of Universal Pictures in front of him."

Happy cooperation, Zhao."

After glancing at the lawyer on the side of the global side, and after confirming that it was correct, Ron Meyer's face also put a hypocritical smile on his face and shook Zhao Yuan's hand tightly.After a period of fierce negotiations, Universal was finally willing to pay $4.8 million to win the filming rights and overseas distribution rights of the sequel to "Blair the Witch", compared with the investment cost of the first film of 150,000 yuan, the copyright price of the second part is undoubtedly expensive, but compared with the box office revenue of the previous film of 250 million US dollars, Universal even has an illusion of making money.Of course, this idea of taking advantage of the situation will be maintained until the release of "Blair the Witch 2" at most.When the time comes, the world will know what blood loss is."

Universal, when are you going to shoot the sequel to The Witch?"

Under the guidance of the lawyer, signing his name with him, Zhao Yuan casually asked Ron Mayer in front of him."

After resuming work, Universal has been looking for a suitable screenwriter to create a sequel to the movie......"

Reaching out to take the contract handed over by Zhao Yuan, Ron Meyer also signed his name on it, and at the same time looked at Zhao Yuan in front of him and invited again: "Zhao, you really have no plans to create a sequel to the witch?"

”Theoretically speaking, it is most ideal for a sequel to a movie to be created by the screenwriter of the previous work, because it is closer to the previous work in terms of plot and will not change too much."

Forget it."

Shaking his head, he rejected Ron Meyer's offer again.Zhao Yuan gave the reason he had already said before: "The story of "Blair the Witch" was over for me in the first part, and now the new movie is about to be released......"

Hearing Zhao Yuan mention the new movie, the expression on Ron Meyer's face also changed slightly.If you change to an ordinary screenwriter and shoot a small-budget movie like "Smart: Ghost Shadow", Universal won't take it too seriously.However, it was different for Zhao Yuan.After all, whether it is "Texas Chainsaw Massacre" or "Blair the Witch", they have broken through the encirclement from the small-budget movies that are not favored and become the dark horse of the horror movie box office, if this kind of thing only happens once, then it can be explained by accident or luck, but it is not just luck that two consecutive movies have received high box office.In particular, not long ago, "Texas Chainsaw Massacre 2" was released, although the word of mouth fell slightly, but the box office was in line with the expectations of the world, and it rolled 60 million US dollars in the first week of release, becoming the weekend box office champion in North America.In fact, this is also the reason why Universal suddenly changed its original delay in negotiating the rights to the sequel to "Blair the Witch" and accelerated the purchase of it.It already vaguely knew that some film producers had begun to contact Zhao Yuan and planned to buy the sequel shooting rights of "Blair the Witch", among which Lionsgate was the most active, revealing that it planned to spend four million to buy the sequel copyright in Zhao Yuan's hands, and invested 25 million to publicize it, wanting to replicate the box office miracle of "Blair the Witch 1"."

The promotion of "Smart: Ghost Record" has officially begun, but there is still a certain degree of disagreement within Universal on specific publicity issues......

"After completing the signing of the copyright contract for the sequel to "Blair the Witch", the lawyer tacitly left the office and gave the space to Zhao Yuan and Ron.Retracting his gaze from the figures of the two lawyers leaving, Ron Meyer immediately said to Zhao Yuan the current hesitation of the world."

Originally, we planned to directly copy the witch's propaganda method and use viral marketing as a means, but some people think that such propaganda methods are enough once, and again, the audience will obviously not buy it easily."

Viral marketing, this kind of propaganda is innovative, but it is also impossible to replicate, you can't use the same routine to trick the audience into the cinema again.Speaking of this, the expression on Ron Meyer's face couldn't help but show regret.If he could, he certainly hoped that the viral marketing tactic would continue to work, because then it would be a lot of trouble for the film production company."

We can't replicate witches, but that doesn't mean we can't use the same tactics to draw audiences into theaters again."

If Zhao Yuan is not mistaken, there is nothing new in the promotional techniques of "Smart: Ghost Shadow Record", it is still an old-fashioned gimmick borrowed from a 'pseudo-documentary', and everything is a documentary for a serious publicity.At this point, from the fact that he chose an unknown actor to play the leading role, he has already determined the publicity direction of the movie."

Are you sure?"

Faced with Zhao Yuan's opinion, Ron Meyer was a little hesitant.He still believes that the audience cannot be deceived by the same 'pseudo-documentary' propaganda a second time.However, it turned out.Not only have viewers been deceived twice, they will even be willingly deceived many times later.This can be proved from the later successful films that were also labeled as 'pseudo-documentary'.......

"In Hollywood, there are thousands of screenwriters who are known as the heroes behind the scenes, you can't name them, but you've definitely seen the movies they wrote.Of course, I personally like screenwriters, I think they are the heart of Hollywood, the soul of movies and shows, and without them the whole of Hollywood is like a pool of stagnant water, without ......"

BBC TV, "The Late Show" was recorded.After the host David Letterman read out a long line, he suddenly showed a confused expression on his face and looked at the camera position under the stage."

Kate, you secretly changed your lines again, don't rely on the fact that you are the screenwriter of the show, you can boast about yourself as you want."

After saying his lines, David Letterman looked at the audience on the show and suddenly spoke again.In fact, the latter sentence was also written by Kate.Accompanied by David Letterman's explanation, the scene erupted in laughter.And David Letterman also changed the conversation and returned to the guest on the stage this time.