After Qingming, the local temperature has risen further.Liang Yuqi's small newsstand has finally officially opened.These days, Liang Yuqi has been busy enough.She first went through the procedures of leaving her job without pay in the company before she could go to apply for a license and industrial and commercial registration.Immediately after that, I had to contact the source of books and magazines, well, I had to raise some money to survive, and I only raised 500 hundred yuan.plus Xiao Bai's 600 hundred yuan, it is all the funds at the beginning of the book kiosk.At noon on the opening day, Xiao Bai found time to come to the newsstand for the first time, and he did not participate in other preparations before the opening.In this guy's words, he is still a student, and the main task is, of course, to study.Fortunately, Xue Gang and his family also have some relatives and friends in the county, and things are generally going well.It's just that the variety of books and magazines operated by the newsstand seems to be a bit small.When Xiao Bai arrived at the place, he said hello to his aunt, and looked east and west.Although the newsstand is not large, some of the best-selling magazines of this era are basically available.Like what readers pick up popular movies, martial arts and beauty flying saucers, exploration speeches and eloquence, story meetings, etc., there are also some kinds of magazines, such as October novella anthologies, etc.This kind of publication, although not as good as those best-selling magazines, should not be able to sell well on the whole.There are also some other magazines that are not distributed by the post office, and the content is varied, and the headlines on the cover are quite in the style of "shocking" in later generations.These things were called "stall studies" in this era, and although their content was criticized by many people, they sold well."
Ah Bai, we still have less funds in our hands.I don't dare to buy more, especially books, most of them only buy one set or two sets, purely for the face.So far, I have only sold about 10 magazines in the morning, which is not enough for my hard work for half a day.Anyway, I've kept the accounts, oh, the ledger is over there, do you see if you're annoyed?
”When Liang Yuqi saw her nephew, although she complained as soon as she opened her mouth, Xiao Bai saw a small spark of hope in her eyes.The 80s was an era of fierce collision of ideas, and many people were consciously or unconsciously seeking innovation and change, especially people like Liang Yuqi, who had a difficult life."
Aunt Man, it's only been open for half a day, and it's very good to have such sales performance, right?
Don't worry, take your time, we'll always figure out the doorways of this industry. ”Xiao Bai said as he glanced at the ledger.He mainly wanted to see the types of magazines that were sold, so that he could go back and do market analysis."
The best-selling ones were popular films, followed by readers' excerpts by category, with seven copies of the magazine sold through the post office distribution channel and eight copies of the so-called stall study.Aunt Man, next time, I will buy more magazines that are not distributed by the post office, there are many people who love to read this thing. ”In the 80s, train stations, bus stations, and hotels were flooded with outlets selling this kind of "street stalls".Some people even put these magazines on the train and sell them all the way, which shows how popular they are.In addition, compared with the magazines distributed by the post office, this kind of self-published magazine is jokingly called the stall school, and the discount rate is higher.Best-selling magazines such as those issued by the post office channel can be discounted by up to 85%.For self-published magazines, the discount rate can generally be 75% off.If the quantity is large, go to the secondary wholesale market of books and periodicals to get the goods, and you can basically give 7 discounts, 68 discounts, or even 55 discounts.Of course, in the small county town of Xintun County, there is no large-scale wholesale market for books and periodicals.The same is true for books, the discount rate of books distributed by regular publishing houses and Xinhua bookstores is low.And some books that are self-purchased and self-published have a high discount rate.In addition, the martial arts of this year are all pirated books.At present, there is no "copyright law" in China.Xiao Bai remembers that China's first copyright law would not be promulgated until mid-1991.Before, when Xiao Bai saw the reader picking, he thought of one more thing.This magazine, which has consistently poured chicken soup for the soul of the Chinese people, will be renamed in the future.The reason is that there is a copyright dispute between the domestic reader's digest and the American reader's digest.The dispute dragged on until 1993, when the domestic Reader's Digest was renamed Reader.Finally, Xiao Bai glanced at the purchase record.There is nothing to say about the best-selling magazines in the post office distribution channel, and the prices are all set to death, and the same is true for the books in the Xinhua Bookstore distribution channel.And these various other magazines, the discount on the purchase is 75% off."
Aunt Man, where did you get these magazines from?"
Xiao Bai was a little curious, so he asked casually."
These magazines are bought from a small bookstore behind the bus station, and I am angry about it, and when others buy from him, it is 73% off, and I am 75% off.Why, I asked?
That little ghost said that the amount of my one-time purchase is too small," Aunt Liang Yuqi replied angrily, but she couldn't help it, with this amount of money in her hand, it was impossible to buy more.Xiao Bai nodded, and said with a smile: "There's nothing to be angry about this kind of thing, let's do it first, and when I go back to the holidays, I'll go to Star City and come back with a batch of cheap goods from Huangni Street." ”Liang Yuqi didn't take it to heart when she heard this, and waved her hand to let Xiao Bai hurry up to class, just keep an eye on it here.Xiao Bai was not verbose, and immediately pulled out his legs and left.However, he did not go back to school directly, but came to the vicinity of the bus station, and according to the address mentioned by his aunt, he deliberately looked at the small bookstore that specialized in magazine wholesale.In fact, according to the current regulations, private wholesale of books and periodicals is not allowed.However, some policies may not be implemented very strictly.Xiao Bai went in and took a look, there were more than a dozen square shops, and several walls were filled with all kinds of magazines.There are not a lot of goods in the store, and the magazines are more like samples.He didn't stay in it long, turned around and left.A young man who was looking at the store ignored him, holding a magazine all the time, without lifting his eyelids."
This is a second-class dealer, and it is estimated that they also bought the goods from Huangni Street."
Xiao Bai felt that the owner of this small shop was quite flexible.After all, the county seat is more than 300 kilometers away from the provincial capital, and the purchase volume of small bookstores and small newsstands is very small each time, and the cost of going to the provincial capital is not cost-effective at all.Of course, Xiao Bai actually has a way to solve this problem.It's just that the business of the small newsstand hasn't started yet, and there are still many months left in the summer vacation, so there is no need to rush for a while.