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Chapter 298: Marketing is King's First Battle


"Ah Ran, you didn't calculate it like that.Can you still amortize the R&D expenses at one time?

In addition, advertising expenses cannot be amortized in this way, and there is still a lot of room for cost reduction. ”Xiao Bai was too lazy to listen to An Ran's nonsense, this guy was waiting for the sales data of the first day, and if he didn't grind his teeth, the anxiety in his heart would be even worse.After 5 o'clock in the afternoon, the sales outlets in various cities began to feedback back the data.At about half past six, the person in charge of the sales department of Sihai Electronics called Enron and told him that a total of 3,068 Yasheng VCD machines had been sold across the country today."

Congratulations, Ah Ran, you have won the first battle!"

After An Ran learned the news, he jumped up from the sofa in a flash.On the first day of listing, more than 3,000 VCD players were sold across the country, which is really not easy!

You know, it's a brand new product, and it's not cheap."

Ah Bai, today is a good day, and it is worth celebrating.Let's go to eat hot pot?

But you have to have a mandarin duck pot. ”Enron finally breathed a sigh of relief, and today's sales were at least twice as high as he had estimated.Of course, he also knew that this achievement did not fall from the sky.After a long period of advertising, although the "stay tuned" was criticized, it actually left a deep impression.When the veil of mystery is revealed, even people who don't know anything about VCD machines want to know about it subconsciously.As a result, the new advertisement endorsed by Chenlong satisfies everyone's curiosity."

It's good to eat hot pot!

Ah Ran, we have only taken the first step in the long march, and there are still many difficulties in the future.In particular, the quality of the product must be guaranteed, and if the reputation is bad, everything will be over. ”Some of the words were over, and Xiao Bai believed that An Ran would understand what he meant."

Rest assured, we will not only continue to invest in research and development in the future, but also strive to reduce costs on the basis of strengthening quality control."

Enron appeared confident.Then Xiao Bai called Liu Xiaoling and went to Meimei to have a hot pot meal with An Ran.The next few days.Sales of VCD machines began to decline, hovering between 1,000 and 2,000 units per day, occasionally hitting the 3,000 mark.But until the National Day, the sales record of the first day of the Yasheng VCD machine has not been broken."

Xiao Dong, this is a flash from Sihai Electronics."

For half a month, Sihai Electronics issued a sales express to the International Trade Building before the National Day.Wen Qin put the express on Xiao Bai's desk, and then turned to leave.Xiao Bai finished the work at hand, picked up the express newspaper and looked at it.In the past half month, a total of 1.83 million Yasheng VCD machines have been sold in the domestic market.This may seem like an unremarkable result, but it's actually quite good.After all, VCD machine is a new product, which is still in the stage of market cultivation, and it can be called a good start.Xiao Bai didn't know whether the Wanyan company in his memory existed at the moment, but it was obvious that the title of VCD machine pioneer had fallen on the head of Sihai Electronics.He remembered that after Wanyan Company successfully developed the VCD machine, the total sales volume that year was 20,000 or 30,000 units.Xiao Bai learned the other party's lesson and locked the pricing of this product within a range that could be accepted by consumers.When Wanyan VCD machines were listed, the price of each was as high as 5,000 yuan, which was indeed difficult to accept.After the successful research and development of the finished product, Sihai Electronics did not rush to go to market.Instead, we are actively stocking up and having a feasible advertising and marketing plan while registering relevant trademarks and applying for relevant patents.In addition, AUO has successfully developed audio and video decoding ICs and related important components in recent years.This is also a key factor in the cost control of Yasheng VCD machine.Xiao Bai finished reading the express report, and then put it aside.The production and sales of VCD machines, with An Ran staring, he doesn't have to worry too much.After several years of training, Enron has become much more experienced in business.Seeing the current sales trend, Enron immediately continued to place an additional order for 700,000 VCD machines from BOD Electronics, and at the same time purchased a large number of related core components.The quantity advantage can sometimes be reflected in the price advantage, and Enron negotiated with various suppliers to reduce the supply price by an average of 983.At the same time, he asked the design and development department to start developing the second generation of products, so that the company must maintain a relative technological advantage.National.The sales of VCD machines in the national market have once again risen to a new level.Throughout the holiday season, the average daily sales of Yasheng VCD machines are around 3,500 units.However, this is clearly the holiday effect, and Enron estimates that sales will decline after the holiday.But in any case, by the end of this year, Yasheng VCD players can sell at least 150,000 to 200,000 units.As a result, Sihai Electronics once again added 5 million yuan in advertising expenses to prepare for the next year's two markets (New Year's Day and Spring Festival).During the period when An Ran was so busy that his feet did not touch the ground, Xiao Bai did not alarm anyone, and quietly moved into the new villa of Yinhu Yayuan."

Xiaoling, what do you think of this?"

The things in the original villa basically didn't need to be moved, Xiao Bai and Liu Xiaoling only needed to bring their personal belongings and move in."

It feels like just one word, big!

This house is so big!

”On the third floor, there is a master bedroom and two secondary bedrooms, and in addition to Xiao Bai's study, there are two smaller study rooms.There are 6 guest rooms on the second floor, and there is a large living room, which shows that the area of this villa is indeed not small.Others, such as workers' rooms and duty rooms, are also very redundant.In addition to Han Weiguo and others who can live on the first floor, Xiao Bai also hired two new chefs, as well as workers who specialize in taking care of the garden, workers who maintain the swimming pool, and nannies and aunts who are responsible for daily life.Of course, the only workers who live in the villa are cooks and nanny aunts.For the rest, it's all about going to work on the spot and leaving work on the spot.However, Xiao Bai strengthened the security of his two villas.The original villa can be lived in when the family comes.Or when Liang Yufen and Xiao Tianfang retire in the future, they can live there for retirement if they want.Even, Liang Yuqi's family and grandmother are willing to come over and have a place to live.His new villa is his own private space."

Brother Xiao, are there too many security personnel in our house?"

The two took the elevator and went down to the second basement floor.The pool is on the second basement floor, and you can swim a few laps here when you have time, which is quite pleasant.As soon as the two got out of the elevator, they met Han Weiguo and another security officer.The two of them were on a routine inspection, and after greeting Xiao Bai, they left.At present, there are four security personnel in the entire villa, plus Han Weiguo and He Changfeng, who are working day and night to ensure the safety of Xiao Bai's residence."

Not much, sometimes it's better to be cautious."

Xiao Bai didn't say much, moved his body, and swam a few laps with Liu Xiaoling.What Liu Xiaoling didn't know was that in the time and space where Xiao Bai was, there was a horrific tragedy in the Yinhu area.Living in a mansion means having money, while single-family houses are generally far apart, and any movement in the house is not easy to be noticed.Several murderers seized on this loophole and killed the owner of the villa because of money.Therefore, Xiao Bai would never make the same mistake.He paid attention to his safety from the beginning, and later added Liu Xiaoling and Tian Chunxiu.His family doesn't have to worry, his parents work in the capital, and no one knows their details.In fact, not many people know Xiao Bai, and he basically rarely appears in public.After swimming, he returned upstairs to take a shower and change his clothes, and Xiao Bai pulled Liu Xiaoling down to the first floor by elevator.Parking is available on the first floor, where the two sports cars he bought are parked."

Boss!"

Han Weiguo and a security guard were waiting for Xiao Bai."

Well, you follow me."

After speaking, Xiao Bai and Liu Xiaoling got into the silver-gray Ferrari sports car and drove out of the villa directly.Han Weiguo and the two drove a BMW to follow behind, anyway, it was impossible to fly too fast in the city, and they could still keep up.Xiao Bai naturally doesn't joke with life, he just wants to go out for a ride with Liu Xiaoling.When he got out of the city and arrived in a more remote place, Xiao Bai let go of his speed a little, and that's it, Liu Xiaoling couldn't stand it anymore.It seems that not everyone likes the thrill of speed.When he went back, Xiao Bai asked Liu Xiaoling to drive.This girl insisted on driving the sports car out of the style of a classic car, which made Xiao Bai cry and laugh.After resting at home for two days on the National Day, Tian Chunxiu did not come from Xiangjiang.She and Cai Meiling happened to be on vacation during this time, and the two took a plane to Thailand before the holiday, preparing to play there for a week and then come back.Chen Fenglian must have followed, otherwise Xiao Bai would have to worry about her safety."

Brother Xiao, my mother will be here in a few days."

Liu Xiaoling's mother has not been here this year, and seeing that it is the fourth quarter, she decided to live with her eldest daughter for a while."

Well, you should spend more time with her then."

Xiao Bai didn't say much, he had no plans to get married for the time being, not to mention the complicated relationship between him and the two sisters, it was better to keep a low profile."

Brother Xiao, my mother is here this time, so let's live in Dongxiao Garden.After all, she is already familiar with it over there, and the house I assigned has not been properly cleaned up. ”The two often talk about homely things like this, which is also a kind of warmth.After the holiday.Xiao Bai's life has returned to the rhythm of going to and from work.Don't think that the boss is very comfortable, the boss has to worry about many more things than the employees in the sense of the word."

Dong Xiao, Mr.

Qi and Mr.

Xue of Times Communication are here."

On the first day of work, Xiao Bai met Qi Yuefeng and Xue Gang in the office."

Dong Xiao, we have completed the delivery of assets with Yanzhong Communications, and so far, all the paging stations have been stripped out."

Qi Yuefeng first reported to Xiao Bai about the transfer of assets.Except for saying hello to Xiao Bai when he came in, Xue Gang has been sitting there quietly, wandering the sky.