Why did AUO go public?
It is because the integrated circuit industry is too expensive, and it is not necessary for Xiao Bai to bear it alone.The asset burden of Julong Electric is not very heavy, and the largest asset is the commercial real estate (façade) purchased by the company.But these facades will appreciate in the future, so this is definitely a high-quality asset.When there is no shortage of money, there is no need to take high-quality assets to the market."
Xiao Dong, in fact, Julong Electric has long embarked on the road of self-circular development.If it weren't for the fact that the purchase took up too much money, the company's cash flow would be very good today. ”Jiang Xiaozhou didn't quite understand why Xiao Bai was obsessed with buying commercial real estate, but he implemented Xiao Bai's plan well.Now when it comes to funds, he can't help but complain.Xiao Bai couldn't help but wonder, that is, Jiang Xiaozhou, if he understands the execution, he doesn't understand or execute, and others may not implement his intentions so perfectly."
Xiaozhou, buying commercial real estate can save high rent, plus we are buying shops in prime locations, so we don't lose anything.You don't have to worry about the problem of funds, as long as the company needs me, I can mobilize billions of yuan at any time.Okay, you go get busy first. ”Xiao Bai and Jiang Xiaozhou ended the conversation, and the personnel adjustment of Julong Electric came to an end."
Dong Xiao, have you ever thought about acquiring G Mei Electric?"
Juwenson was also paying attention to the development of Julong Electric during this time, and this morning he talked to Xiao Bai about the progress of AUO's listing work, and then suddenly asked."
Acquisition of G-Mei Electric?
Didn't think about it!
Let's not say whether people will agree, I'll just say one thing, do you know how many home appliance sales companies have died in the dispute between Julong and G Mei?
”According to incomplete statistics, in the process of fierce competition between Julong Electric Appliances and G Mei Electric Appliances, hundreds of large-scale home appliance sales enterprises have disappeared across the country.Today's Julong Electric firmly holds the first position of domestic home appliance chain enterprises, followed by G Mei Electric Appliances, and the revenue and market share of both sides are constantly expanding.This is actually a pattern of healthy competition, and there is no need to think about monopolizing this industry, and at the same time, it cannot be monopolized."
Oh, I see.Xiao Dong, you are busy, I'll go first. ”Juvinson immediately understood Xiao Bai's intentions, and then took his leave.When it was almost noon, Wang Chuanfu walked in and said with a smile: "Xiao Dong, are you busy?"
Is there time at noon, I would like to treat you to a meal. ”Xiao Bai was signing the approval document at this time, and when he heard this, the signature pen in his hand was almost not steady."
Mr.
Wang, I heard you right, right?
You're going to invite someone to dinner?
It's strange, it's strange!
”Wang Chuanfu is not the kind of stingy person, but this guy is a technical maniac, and he spends some time either on the production line or in the research institute.
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Xiao Bai didn't remember the last time Wang Chuanfu took the initiative to invite guests."
Look at what you said, am I the kind of iron that doesn't pull a hair?
You just say whether to go or not, but I'll tell you, if you miss this village, you won't have that shop. ”Wang Chuanfu laughed, not caring about Xiao Bai's ridicule at all."
Go, why not?
Well, I think about it, let's go eat Hunan food at noon. ”Xiao Bai put away his jokes, signed the last document, and left the headquarters building with Wang Chuanfu."
Dong Xiao, I think the company's business is still a bit monotonous.You see, the OEM business and the battery business are not challenging, I want to build cars. ”Wang Chuanfu has a soft spot for manufacturing, and he even has to build the company's production line himself, which can be seen.And building a car is not a whim, he has studied the current hybrid vehicles in various countries around the world, and feels that new energy vehicles are the future development direction."
If you think about it, there is only so much oil on the earth, and it will be extracted in 50 years, will we have to use alternative energy sources at that time?"
In order to persuade Xiao Bai, Wang Chuanfu didn't even care about the rigor in his words."
Mr.
Wang, pull it down quickly.It is true that oil is a non-renewable resource, but it is not something that can be extracted in just a few tens or hundreds of years.I've been talking about this for years, and I'll say it again in the future.Believe it or not, decades from now, someone will say this as it is. ”Xiao Bai thinks it's very interesting, it's best for people in this era to fool.A bowl of old chicken soup can move people to tears, and a stalk that doesn't know where it came from can be passed down for several years.When he was a student in his last life, he had heard that oil could only be extracted for 50 years, but decades later, it was still the same statement.He believes that oil resources will be exhausted one day, but he will not see it in his life."
Of course, the alternative energy you are talking about, or new energy, clean energy, I think there is a lot to be done.This also includes electric cars, electrically pulled trains, and even electric airplanes.However, building a car is not a joke, not to mention the technical threshold, it requires a huge amount of money. ”Xiao Bai couldn't help but sigh in his heart, look at Wang Chuanfu, every idea is just right.Next year will enter the new millennium, and new energy vehicles will receive more and more attention.But Wang Chuanfu's dream of building a car is not easy to realize, there is a threshold for building a car, and there are only a few automobile production licenses issued by the state, and now I can't apply for it.In addition, funding is also a big issue."
Xiao Dong, I'm not joking with you, I told you this after careful consideration.Didn't I go out on an expedition some time ago?
I talked to a few of the best in the automotive industry, and they came up with an idea to buy a qualified car manufacturer directly. ”Wang Chuanfu chose the location for the construction of a lithium battery factory last time, and by the way, he also inspected the automotive industry.He has studied foreign hybrid vehicles, and he has an idea in his heart that he must make pure electric vehicles in the future.A pure electric vehicle is a battery pack plus a car shell and transmission device, etc., which is not the same thing as a fuel vehicle.But now it should be the best choice to start with traditional fuel vehicles and master automobile manufacturing technology."
Mr.
Wang, I need to think about this matter.You set up a project team, do the preliminary research work, and then issue a detailed report to me. ”Xiao Bai didn't say anything right away, he had actually agreed to Wang Chuanfu's plan in his heart.However, the procedure should be followed, and such a large project must be evaluated.Next, the two began to eat quietly.After eating, Xiao Bai and Wang Chuanfu separated and returned to the office alone.Before getting off work in the afternoon, Li Kai ran over and sent Xiao Bai a project plan."
Xiao Kai, your plan is generally not a big problem.But there is one thing, what about production?
With the amount of investment you plan, you can't build a factory. ”This is actually Li Kai's embarrassment, he is currently talking about OEM with manufacturers with manufacturing capabilities, but after contact, he found that people are not interested at all.IGBT modules (including chips) are the most important components of power electronics.At present, the core technology is in the hands of a few giants in the world, such as Mitsubishi and Infineon.AUO Microelectronics does not have such products, and the production of complete modules requires a special production line, and power semiconductors still belong to the category of discrete devices.The chip manufacturing process of IGBT is not demanding, as long as there is a design plan, AUO Microelectronics can also produce it, mainly depending on the number of orders.But the production of modules needs to be done by Li Kai himself, and without a factory, it is really difficult to move an inch."
Brother Xiao, I have also thought carefully in the past few days, I am willing to give up most of the equity, but the production and operation of the company must be decided by me."
Li Kai, who is full of entrepreneurial dreams, understands what reality is very skinny in a short period of time.Xiao Bai thought for a while and said, "Xiao Kai, you sit down for a while, and I'll make two calls first." ”After speaking, he grabbed the phone on the table and called Xu Changqing and Wang Chuanfu respectively, saying that they would be invited to dinner in the evening.Xu Changqing didn't say anything, and happily agreed.Wang Chuanfu was immediately happy when he heard it: "Xiao Dong, are you a little faster?"
I only invited you at noon, and you're going to return it in the evening?
I'll go on time, wait for me. ”Xiao Bai immediately hung up the phone.At night.Xiao Bai, Xu Changqing, Wang Chuanfu and Li Kai, the four of them sat together.Before the wine and food were served, Xiao Bai briefly talked about Li Kai's plan, and then wanted to hear the opinions of Xu Changqing and Wang Chuanfu."
Mr.
Li, what are you going to start with when you get involved in the IGBT industry?"
Xu Changqing is an expert, he is no stranger to power semiconductors, but AUO Microelectronics has not made a piece.To put it simply, IGBT has the ability of AC and DC conversion and frequency conversion.In terms of technical level, military-grade> vehicle-grade grade> industrial-grade> commercial-grade.The specific applications are wide and include many aspects.For example, IGBT is needed for household inverter air conditioners, IGBT for wind power generation, IGBT for electric locomotive traction, and IGBT for electric vehicles.These are not one-size-fits-all and need to be developed for the characteristics of different products.That's why Xu Changqing asked."
I plan to start with household appliances and then focus on IGBT products for wind power generation equipment."
Wind power generation and solar power generation are the trend of the future, and the market demand will be huge.There is nothing wrong with Li Kai's choice, it is easy first and then difficult."
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Mr.
Li, I believe in your vision.It is wise to put household appliances in the first place, not only because of the technical difficulty, but mainly because of the sales. ”Xu Changqing nodded, he felt that Li Kai's choice was still very smart.At present, the biggest advantage of foreign giants in IGBT is not the technical advantage, the biggest advantage is the brand advantage.It is difficult for latecomers to leverage this market, because on the whole, the global market share of IGBTs is not too large.