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Chapter 651: Cooperate with the air to rob while the fire is burning


"Xiao Yang, you ask Changfeng to prepare the car, I'm going to go to Times Optoelectronics."

After reading the report, Xiao Bai couldn't sit still in the office.He then got up and went downstairs and drove to Times Optoelectronics."

Xiao Dong, why did you come all of a sudden?

I'll take you to the new production line to see?

”Shang Liancheng did not receive the notice, and the company's employees called him to tell him that Xiao Bai was coming, and he hurried from the workshop to the administrative building.Xiao Bai was sitting in the reception room drinking tea at this time, chatting with one of Shang Liancheng's deputies."

Well, that's fine.Then let's go to the factory and have a look" Xiao Bai stood up with a smile, and accompanied by Shang Liancheng and his deputy, he came to the factory building of the 8.5 generation line in Shencheng."

Dong Xiao, our current production capacity has reached 50 of the design capacity, and it will be put into mass production soon.During this period of time, the shipment price of LCD panels has not continued to hit a new low, and has remained at a relatively low level. ”Shang Liancheng introduced the basic situation of the 8.5 generation production line to Xiao Bai, and the ramp-up of production capacity is gradually getting better, and the conditions for mass production have been met.In addition, the price of LCD panels has also stabilized.Although it is still hovering at a low level, everyone can see that this price is also falling."

Mr.

Shang, according to the current price, let's estimate the profit for the whole year, do you estimate whether there will be a loss?"

Xiao Bai nodded, and then asked.Shang Liancheng immediately glanced at the deputy who was following him, and the other party immediately said: "Xiao Dong, even at the current price, we will not lose money."

The most critical of this is the yield rate, our yield rate is second to none in the same industry, the same price, others may lose money, but we will not!

”Xiao Bai noticed that the deputy's demeanor and tone of voice were very similar to Shang Liancheng's, and he was full of extreme confidence.The self-confidence is good, which shows that the technology, production process, research and development level of Times Optoelectronics, etc., have come to the forefront of the world.For example, this 8.5 generation TFTLCD production line is the only one in the world until it is completed and put into production.Other giants also have 8.5 generation lines under construction, but unfortunately they have not been built yet.In addition, for the same production line, if one party has an advantage in yield, it means that there is an advantage in cost.In the future, whether it is a change in the industry cycle or a price war, it can be easily dealt with."

Very good!"

Xiao Bai smiled and said no more.This 8.5 generation line was completed and put into production ahead of schedule, and various technical indicators are unexpectedly perfect, and the next reward will definitely not be less, "Xiao Dong, I estimate that the price of LCD panels will soon rise."

Do we need to rein in production now?

”Coming out of the factory, Shang Liancheng asked Xiao Bai a very important question."

No need!

Mr.

Shang, due to the supply problem of large-size LCD panels, the price decline in this cycle is already smaller.As for medium and large size LCD panels, as well as small and medium-sized LCD panels, others may not reduce production if we reduce production. ”Xiao Bai thought about it for a while and felt that there was no need to think about it.He asked Shang Liancheng to produce how he wanted, and make adjustments at any time according to changes in market orders.Due to the advantages of Times Optoelectronics in the production process and advanced technology, the comprehensive cost of the product is lower than that of other manufacturers.So if you don't take the opportunity to seize the market and squeeze the living space of your opponents, when will you wait?

In terms of comprehensive cost alone, the LCD panel companies on the island that have fallen behind are not counted, and the highest cost is the Japanese-funded enterprises.After the signing of the Plaza Agreement, Japanese companies moved many of their manufacturing operations abroad due to the sharp appreciation of the local currency.For example, the liquid crystal display device industry on the island is supported by Japanese-funded enterprises.After losing the battle between Japan and the United States for semiconductors and losing the advantage of local production, the high production costs of Japanese-funded companies have become their weakness.At this time, it is necessary to adopt a high-pressure posture to make the Japanese-funded LCD panel companies represented by SHARP lose ground."

Okay, Xiao Dong.I see, we'll do what you tell us. ”Shang Liancheng doesn't talk nonsense, he has always executed what Xiao Bai decides perfectly."

Hmm.Mr.

Shang, go back and arrange a celebration party, it's still the old rule, go out for dinner two nights in a row, and then give everyone bonuses. ”Xiao Bai smiled slightly and said a sentence that everyone loved to hear.Next, the 8.5 generation line of Times Optoelectronics Shencheng entered the mass production stage.The production capacity continues to climb upward, and at the same time, the production orders are growing rapidly, which can definitely achieve the profit of the year when it is put into production.The company's other production lines are also stepping up production at full capacity, and a steady stream of LCD panels have flowed into the market.However, due to the overall scarcity of large-size LCD panels in the international and domestic markets, the products of the two 8.5 generation lines of Times Optoelectronics are still very tight, and the orders have been scheduled for half a year.As a result, its price remained high and rose slightly.The supply of other large-size, medium-large and small-size LCD panels is relatively sufficient, and the price remains at a low level, and there is no momentum to rise for the time being."

Xiao Dong, this is the latest issue of the compilation of business information."

This morning, Xiao Bai was in the office to process the piece.Yang Yan took the "Business Compilation" that she had just sent, walked in and put it on Xiao Bai's desk."

Hmm."

Xiao Bai continued to work on the matter until he was busy with the work at hand, and then he picked up this compilation of business information and looked through it.One of the pieces of news caught his attention, the news said that S Star and LG had also increased their shipments during this time.After reading it, Xiao Bai put the information on the table, and then got up to move.Afternoon.He called Shang Liancheng to his office."

Mr.

Shang, do you know about the increase in shipments of S star and other companies?

Why do I think this is a bit strange?

”"Xiao Dong, what else is there to say, to put it bluntly, S Star and other Korean-funded enterprises have a tacit understanding with us, and take this opportunity to hammer Japanese-funded LCD panel companies together."

Shang Liancheng can see it clearly, and Korean-funded companies such as S Star have seen the style of Times Optoelectronics, and at the same time have understood the intentions.Therefore, the other party seems to have added another fire, and the one that is roasted on the fire is the LCD panel company represented by SHARP."

That's right, that's the reason.Mr.

Shang, the production on your side must be guaranteed, it is rare to have tacit cooperation in the air, and it will be wasted if the goal is not achieved. ”Xiao Bai meant something."

Okay, Xiao Dong, we will never let everyone down.Sooner or later, Japanese-funded LCD companies will follow the old path of the five tiger generals on the island, and I think it's going to be soon. ”Shang Liancheng smiled slightly, talked a few more things with Xiao Bai, and then left the office."

Hehe, it's getting more and more interesting."

After Xiao Bai waited for Shang Liancheng to leave, he suddenly laughed out loud when he thought about it.The technology and production process of Korean-funded enterprises such as S Star have nothing to say, and they have their own advantages with Times Optoelectronics.In a word, Times Optoelectronics and S Star have the best cost control, LG follows, Oriental Technology is a little closer, and Japanese-funded LCD panel companies are at the end.In other words, Times Optoelectronics and S Star have the highest tolerance for market price fluctuations.The Japanese-funded LCD panel companies have the lowest tolerance for market prices.In this case, the price of most LCD panel products has been kept low for a long time, and for companies like SHARP, the lethality should not be underestimated.Therefore, Xiao Bai is in a very good mood today.When I got home, I had a happy meal with Lin Xiaoling and Chenchen.Then he took them to the night market and bought a bunch of things for Chenchen in the shopping mall.Jinling.The lights in the president's office of PADA Electronics Group have been on, and several heavyweight executives of the company have not left work until now, and have been discussing countermeasures with Liang Weihua."

Mr.

Liang, SHARP is a bit anxious now, they hope to end the negotiations as soon as possible, and have made some concessions on some terms.I look at it this way, it is obvious that companies such as Times Optoelectronics and S Star have increased shipments, which is aimed at Japanese-funded LCD panel companies, and Japanese-funded companies such as SHARP do not have any advantages in terms of cost, basically being pressed by opponents.I have studied the history of Times Optoelectronics, this company is very aggressive, and the decline of the LCD panel industry on the island has a lot to do with them. ”The vice president of the group made a concluding speech, and this is the case.Now it is SHARP who is in a hurry, and PADA Electronics Group is not so anxious."

Yes, Mr.

Liang.Now we are at a good time to negotiate, just in time to take advantage of the opportunity to bargain.To be honest, the previous asking price of SHARP was indeed a bit high, and now that feng shui is taking turns, we must not be polite. ”Another vice president said more directly, almost saying the words "robbing while the fire is hot"."

It's just a matter of talking about some things here, and you really can't do that.After all, we still have to cooperate with each other in the future, and it is not advisable to rob while the fire is hot.But the conditions are still negotiable, and the previous asking price of SHARP is a little higher. ”Liang Weihua discussed with several people at this o'clock, and after repeatedly weighing the pros and cons, he still didn't plan to be a villain who took advantage of the fire to rob.However, to acquire the other party's 6th generation line, bargaining is necessary, and everyone failed to reach an agreement because of the price before, so the negotiations have been delayed until now."

Everyone, haven't you ever thought that with our technical foundation and the support of SHARP, we are really not afraid of Times Optoelectronics and S Star in the future, turning the muzzle of the gun towards us?"

The company's technical director said a big truth, Times Optoelectronics and S Star can now blast SHARP and other Japanese-funded enterprises, so they can also blast PADA Electronics Group in the future.In terms of liquid crystal display technology, PADA Electronics Group is not as good as SHARP."

Are they still not satisfied with the defeat of Japanese companies?

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Besides, we have our own industrial chain, TV, monitor, and mobile phone.Even if the sales volume of the product is not the most powerful in China, the overall consumption is not small. ”When Liang Weihua heard what the technical director said, he was aroused and made a decision.