"Before we understand what the market is, let's first talk about how customers feel.How do you feel about the attitude of the salesperson when you go shopping at a department store?
”There is no whiteboard, and there is no blackboard, so it's too late to prepare.Liu Chunlai spoke directly.And it's not systematic.He is not a professor, and he does not need to train the kind that understands the whole set of theories, but only according to his own needs.First of all, the first thing is to make these salespeople pay attention to the customer's feelings."
There are a lot of things that are only available in department stores, and many people ask every day, and everyone is annoyed," replied a young girl."
Every time I used to go to a department store, I told myself that I wouldn't go in the future" "I get angry when I look at them, but I also envy their work" No one thinks it's good about the attitude of the department store and the sales staff of the supply and marketing cooperative."
That's because of the old days of the planned economy!
Why?
Like someone said before, because only they have it!
Why is the country engaged in reform and opening up?
It is only five years since the problem of insufficient supply was solved, and a large number of state-owned units have already lost the plans of their superiors and cannot survive. ”This is something that everyone knows.They were all in their own cities and couldn't wait for employment arrangements, so they had to go south to Huadu to look for opportunities."
Why?
Has anyone thought about it?
”Everyone was lost in thought.Liu Chunlai didn't leave them too much to think about, and continued to speak, "Is the demand in the market saturated now?"
No!
There is a big gap, from food, clothing, housing, and use, why do they still have no production orders?
”"Is it because the products they make aren't what people need at all?"
Wu Erwa asked.He came up with this idea based on Liu Chunlai's selling pants and current clothes.At the beginning, a pair of pants triggered a rush to buy at Chaotianmen.The next day they were in the department store and People's Park, and the same was true.Because these pants look much better than the ones in the department store."
Yes!"
Liu Chunlai nodded approvingly, "Just because their products are not produced according to customer needs" "Just like now, our new design looks good to wear, so we can get so many orders."
As long as there are good products, you can always get orders, wow?
”Wu Erwa asked again.Liu Chunlai glanced at him in surprise.If he hadn't communicated with him beforehand, he would have thought that this was the person he was looking for.The questions he asked were exactly what he wanted to raise."
You think it's all over with a good product?
We are not the only one in the market.Soon, because of the popularity of our products, there will be competitors, at the beginning may be because others are inexperienced, there is a difference in quality, but when others produce the same as ours?
”Liu Chunlai raised these questions that no one has ever been exposed to.After all, they are not people from a professional background.Even, I didn't study the theory of the profession.I don't even know what the market is."
The customer's choice becomes particularly important.Therefore, we need to maintain our customers" is what Liu Chunlai mainly wants to talk about.In late July, the weather in Huadu is also very hot.In this crowded room, which is only forty or fifty square meters, and there are even a lot of goods occupying part of the space, only Liu Chunlai's voice and the sound of the tip of the brush brushing the paper.Zheng Tianyou couldn't find anyone on the phone to Chen Junchen and Colt, and then took a telegram to explain the situation, and asked the two to return to Huadu immediately, and then returned to his office.The more I thought about it, the more aggrieved I felt.But Chen Bing ran away not long after he left.Where can I find someone in the huge flower capital?
As soon as he came back, he heard Li Ziming say that Liu Chunlai had come and asked him to find Liu Chunlai.Knowing that he would be ridiculed by Liu Chunlai, Zheng Tianyou still came over.Before I arrived, I heard Liu Chunlai's voice coming from the room, and listened quietly for a while, and the more I listened, the more frightened I became.Liu Chunlai actually understands the market so deeply!
Zheng Tianyou didn't go to college, but just read a few books on marketing, and suddenly found that many of the things Liu Chun talked about were also infinitely useful to him.In particular, the maintenance of customer groups made him understand why his business has not improved for so many years.He was one of the first garment merchants to enter the mainland, and he didn't even make as much money as some wholesalers in the White Horse Market.Liu Chun was fascinated and didn't find him.Zheng Tianyou simply stood at the door and listened.He kind of understood where he was planting this time.If it were any other person, he would not have planted it so well.A person like Liu Chunlai, even if he can't be a friend, he must not be his enemy.Otherwise, I don't know how to die.Hakuba Market.The man with the gold chain who got the goods first, as soon as the goods were pulled into the store, he immediately asked the clerk to put them in the most conspicuous place.His store is on the edge of the market, and everyone who comes in can see it."
The latest Hong Kong autumn clothes are on the market" The man with the gold chain began to shout at the top of his throat after several sets of samples were hung up.It immediately attracted a lot of men, women and children who came to buy the goods.The design of the new model, plus the label is designed by Liu Chunlai himself, with precautions written in traditional Chinese and English.All this proves that this is a Hong Kong product.Hong Kong goods, means sales, means money!"
Boss, how much does it cost?"
After reading it, someone immediately asked about the price."
A set of 45, no two prices" The attitude of the gold chain man is not friendly at all."
It's too expensive" "Yes, it's so expensive, how can I sell it when I go back" Many people around complained.The price of Hong Kong goods is high.But this wholesale price has reached this level."
Boss, 42 sets, bring me a hundred sets first, and come to you next time to buy them" The middle-aged man who asked before spoke again."
No bargaining!""
Forget it, I'll go check out other stores," the middle-aged man turned around and left."
Come back, come back, you brother, why is this so!
Look at this style, this workmanship, this quality new fabric production process" The gold chain directly took out Liu Chunlai's words and said."
Brother, do you want to add more points?""
42, if you want to buy it, order the goods, I'll count the money."
The middle-aged man began to take money out of the military satchel in his hand, "If you don't buy it, I'll find a home" "Okay, okay, I'll sell it to you at a loss, just make a friend, next time you must come to me to get the goods" The gold chain looked painful."
Give me 20 sets" "I'll bring me 35 sets" The people around began to wave their bills.The first person to take the goods, found someone to carry the bag to the outside of the market, when the previous people couldn't see it, they changed to another porter, and the bag resisted back to the store, but the other people didn't know that the first person to take hundreds of sets of goods was actually a nursery!