With the popularization of smart phones, the Internet has become a place where anyone can browse at any time, and there is no time and space limit, and major media groups are also aware of the convenience and low cost of publicity in this position.The social giant Penguin attaches great importance to it, and Ma Yongxin, chairman of the board of directors of the group, has repeatedly emphasized the strengthening of the power of online media, stating that he will invest more resources to develop this field.The WeChat released the year before last once again consolidated the leading position of Penguin's social giants, showing Penguin's ambition with a huge Internet ecological chain connected by QQ, WeChat, Penguin Games, Penguin Video, Penguin Pictures, Penguin Literature, etc.All this has nothing to do with Li He, but it is related to the promotion of the film, backed by the towering tree of penguins, the publicity and distribution of the film is undoubtedly much better.On April 30, the first trailer of "Seven Deadly Sins" was first broadcast on Penguin Video, and through backstage operations, "Seven Deadly Sins" firmly occupied the top three hot searches, attracting many users to watch the trailer.At the same time, it is subtly promoted in the form of software advertisements on QQ and WeChat to deepen the user's impression of the video.Penguin Games also promotes the game in the form of limited-time events and movie tickets, and even gamers can't escape such a pervasive publicity method.Penguin Literature has just acquired the end point Chinese.com, and immediately launched a work collection activity, with the theme of suspense crime, and the rewards are rich to make many online writers eager to try.Such a bombardment of propaganda annoyed some potential audiences, but the effect is amazing, the number of trailers on Penguin Video has exceeded 3 million, and 290,000 netizens on Douban have tagged them as wanting to see it.In the field of traditional media where penguin propaganda is weak, it is a battlefield for light, whether it is TV promotion, or advertising investment in buses and subways in major cities, the light has paid a lot of resources.When "The Seven Deadly Sins" launched an overwhelming publicity, Li He was nervously carrying out post-production, and now the edited film is still too long, Li He still has to cut it again, and strive to control it to about 120 minutes.Don't underestimate the impact of the length of the film, a shorter length can bring more theatrical schedules and harvest more box office."
Shorten the role of the heroine, don't have so many emotional lines, just let the audience know that Tang Ren and his wife have a good relationship and are very affectionate."
Li He thought about the editing idea and said to the editor."
Okay, director, I'll edit it and you'll see the effect."
The editor hurriedly got to work.Although Li He is plagiarizing, he must also copy it with characteristics and level, otherwise it is a brainless copy, and it is easy to fall into the sand in the mainland market.In addition, although no one in this world obviously pursues him for plagiarism and copyright issues, plagiarism is plagiarism, Li He is somewhat embarrassed in his heart, and some plot details have been changed, which not only makes the film better, but also makes Li He feel at ease.The smoke of the summer season is gradually filling, and the film market, which has been silent for more than two months after the Chinese New Year schedule, is hot again."
Beijing Meets Seattle" achieved a box office of more than 450 million in a relatively unpopular schedule, and there is no problem with exceeding 500 million in the end.However, there is another person who really started the first shot of the summer file, the little swallow of the year, and the current big director Zhao Wei with her new work "To Our Dying Youth".On April 26, it achieved a box office of 47.786 million on the day of its release, a box office of 4224.4 on the 27th, and a new high on the 28th, achieving a box office of 54.453 million, with a total of 145 million box office in the first weekend and three days, which shocked the eyeballs.In the past, it was extremely difficult for domestic films to break 100 million at the box office, and if any movie broke 100 million at the box office, it would be a major event that shook the entertainment industry, but now, with many Hollywood blockbusters and three domestic films with a box office of more than 1 billion in a row, although "To Youth" has also caused a sensation, but that's it.The reason why "To Youth" really caused a sensation was that Zhao Wei crossed over to become a director, and he was obviously about to achieve great success, and he also successfully made the director, a profession that requires talent, fall off the high stage, so that any Mao and a dog could come to be a director and have a good time.The director is the top of the food chain in the entertainment industry, how many people want to squeeze their heads into this circle, it is Zhao Wei who lowers the threshold, so that Guo Xiaosi and others can also get a piece of the pie.During the May Day holiday, the Marvel masterpiece "Tony Big 3" was released, and through last year's Avengers, Marvel has obviously found a route to make a fortune, based on the Avengers, depicting the grand blueprint of the Marvel Universe, and Kevin Feige is ambitious.There are also "Peach Total 2", "Hammer Brother 2" and movies where new heroes appear.And "Big 3" also lived up to expectations, not only exploded in the global film market, but also landed in mainland theaters, with a single-day box office of 109 million on May 1, although there were movies that broke 100 million at the box office on the same day, but "Big 3" was the first to achieve such results in the premiere.And after "Big 3", a movie related to Li He was released, it was "Huaxia Partner" starring Huang Xiaoming, and the premiere ceremony was held at the Dadi Theater, and Li He was also invited to attend.Although Li He didn't want to participate in this kind of entertainment, under the persuasion of Yang Xuewu, he still participated patiently.Director Chen Kexin brought the three leading actors Huang Xiaoming, Deng Chao, and Tong Dawei to wait for the guests at the end of the red carpet.A few people are still popular, and the people who were invited basically came to participate, and those who couldn't come also sent people to send congratulatory gifts.Li He walked quickly across the red carpet, this time he didn't bring Tang Qianqian, that little girl has been busy with the promotion of the film these days, she must be tired, Li He gave her a vacation, let her recuperate.The popularity of the Academy Awards has passed, although Penguin Pictures and DreamWorks are still trying their best to promote, but Li He himself is not very concerned, does not participate in the show, does not accept interviews, and his popularity is gradually declining, Zhou Jingwen and Yang Xuewu have no choice but to abandon the idea of creating an idol director for Li He.So when Li He walked across the red carpet, the media and the audience almost thought that some third-rate star was coming to rub the red carpet, and they also heard more than a dozen fans shouting Li He's name and nickname."
Long time no see, director ......"
After entering the theater, Huang Xiaoming, who had been waiting for a long time, gave Li He a big hug.Huang Xiaoming is very grateful to Li He, because Li He pointed out many problems in his acting and helped him a lot.Huang Xiaoming has always wanted to be a good actor, but unfortunately his vision is not good, and his acting skills are also flawed, and now he feels that he has improved a lot, and on the set of "Seven Deadly Sins" is one of the few places where he can bring gains."
Long time no see, how's it going?
Okay?
”Li He asked with a smile."
It's not bad, I took over a new drama, and in addition to cooperating with the promotion, I spent the rest of my time thinking about the script!"
Huang Xiaoming said."
Let's go in first!
Director Chen: Are they still waiting?
”"Okay, okay............"
The two entered the screening room, and many people were already present, while Chen Kexin, Deng Chao, and Tong Dawei were talking to an unruly young man.