Li He had read a book called "Win Without Fear," which was about Lucian's election victory in 2008.The author is David Plough, the campaign manager for Lucian's 2008 presidential campaign.Li He originally wanted to study the law and political system of the United States, but he didn't expect that the book "Fearless and Win" would be full of ups and downs and extremely nervous when it was a novel.After reading this book, Li He realized: If you can win the most costly, longest, and most difficult propaganda battle in the world, then you will be invincible, let alone the promotion of a movie.In essence, the U.S. presidential election is about competing for votes, which is very close to the goal of film promotion and marketing in exchange for movie tickets.Presidential candidates have to repeat their policies countless times, show their positioning, position themselves and position their opponents, and film directors also have to explain their directorial creative ideas countless times, and the accurate market positioning of films is extremely important.At the scene of Qingfeng Cinema in Shanghai Tower, thousands of fans listened quietly to Li He explain his 'creative concept' in the audience."
I was born in the southwestern border of our country, where there are quite a few Catholic churches, and many people are Catholics, so I was always interested in books like the Bible when I was a kid, and of course, at that time it was just a story.""
Later, when I grew up, I began to understand the ideas and kernels behind it, learned the basic teachings of Christianity, and then read Dante's Divine Comedy, and learned the story of "The Seven Deadly Sins" for the first time, and was inspired to create this film......
"Li He slowly told the story of his own upbringing on stage, and the fans in the audience were quiet.This is the core focus of Zhou Jingwen's publicity plan, which is to distance herself from fans.In the past, directors and actors were all high and sacrosanct, but Zhou Jingwen asked Li He to come from the masses and go to the masses.It is necessary to make the audience and fans feel that the original director is also a human being, no different from us.After reading the entire publicity plan, Li He felt that it made sense, didn't those stars in his previous life just start to show their pro-people side!
There are those who show affection, those who take selfies, and all kinds of funny performances, and there are almost no celebrities who are as high as before.Therefore, Li He talked to the audience about his mental journey and creative experience throughout the whole process, and the first two roadshows also invited Han Han to discuss with him about the theme of "Seven Deadly Sins".In order to prevent the topic from going astray, Zhou Jingwen personally served as the host, and the image of the royal sister also fascinated the otaku in the audience.The roadshow was a great success, and the response was enthusiastic, whether it was a fan of Lee Hyuk or not.Tang Qianqian also came up with an idea, that is, to broadcast the whole process on Penguin Video, and now the live broadcast technology of online websites is very mature.At the same time, Tang Qianqian opened a message area on the official Weibo of DreamWorks Studio, and if you have any questions and want to communicate with the creators, you can send them here, and the host will randomly select questions from netizens for Director Li He to answer.These publicity and marketing plans that have been very familiar in the previous life are innovative here, with the promotion of Penguin's omni-channel advantages, the popularity on the Internet is very high, and the message in the message area of DreamWorks Studio can refresh thousands of messages in one minute, and the popularity of live broadcast on Penguin Video has also exceeded 5 million.Li He has already gained a lot of fame among young people, and the reason for this is that in addition to his talent and excellent appearance, it also has a lot to do with Tang Qianqian's usual marketing on Weibo.Many fans met Li He through Tang Qianqian's photos and small videos, and gradually formed a stream of traffic.If there is no such statement now, it is estimated that Li He will be the originator of traffic stars, although what he does is not at all compatible with traffic.With traffic, there is the possibility of monetization, and many advertising endorsements have come to the door.Li He was so annoyed that Yang Xuewu pushed away most of it, leaving only the renewal contract of the Lamborghini sports car endorsement and Dior's suit endorsement contract.The media has put the name of a youth idol on Li He's head, ignoring the fact that Li He is actually a director.Fans strongly demanded that Lee Hyuk star in his own movie, and Lee Hyuk thought to himself that it was impossible, let me act, unless the book is not cold, I can still live until the next book.After the roadshow in Shanghai, Li He and the crew rushed to Wu Khan, a traditional box office warehouse, non-stop.At the same time, the box office of "Seven Deadly Sins" hit another good record, with a revenue of 71.254 million on Saturday, successfully defending the box office champion of the day, and the decline on Sunday was not large, limited by the theme style of the film, the daily report received 47.958 million on the same day, the box office champion for three consecutive days.The first weekend accumulated 180 million in three days, which not only scared the media audience, but also scared Cheng Zhiwen and Wang Changtian and other production and distribution executives.Although the first-week box office of 180 million is excellent, there are also higher than it, and "Iron Man 3" has a box office of 404 million in the first week.Guo Xiaosi's movie "Little Times", this rotten fan movie that can't be worse anymore has a box office of 268 million in the first week.And Zhao Wei's first directorial "To Our Dying Youth" had a box office of 145 million in the first week, setting a new box office record for domestic female directors, and as of the 23rd of last month, "To Youth" had a cumulative box office of 719 million, successfully entering the top ten Chinese film box office rankings.It is worth mentioning that because the overseas results are not counted, Li He's "Genius Gunman" unfortunately did not enter the top ten, otherwise it would have been the first place in the global box office of "Genius Gunman" with 1.528 billion.So what surprised everyone was not the high box office of "The Seven Deadly Sins", but the shock brought by its subject matter.Although the Chinese film market is constantly expanding, the market capacity is getting bigger and bigger day by day.However, looking at the films that have been released in the past and can achieve high box office, they are either Hollywood blockbusters, such as the first "Avatar" with a box office of more than one billion in the mainland, or domestic comedies and fantasy films, such as "People Are Embarrassmented in Thailand" 1.27 billion and "Journey to the West" 1.246 billion.And "Seven Deadly Sins", as a domestic thriller crime suspense film, was able to break through the restrictions of the subject matter and achieve such a high box office, which undoubtedly shocked the eyeballs.Many media outlets have praised "The Seven Deadly Sins", and Big Scissors' official media "Film Observer" even wrote an article singing praises for "The Seven Deadly Sins".At a regular press conference of Big Scissors, a reporter asked the director of a certain department of Big Scissors about the question of "Seven Deadly Sins", and the director happily said that he was very happy to see different themes and different types of movies appear on the market, and encouraged film creators to actively explore the direction of new films and let Chinese films go to the world.When this press conference was held, Li He was taking the creators to do publicity in his hometown of Chuncheng, the provincial capital, and the people in his hometown were very face-saving, and the box office output of Chuncheng was currently ranked seventh in major cities, Li He felt the need to thank his hometown fathers.At the same time, because he hasn't been home for a long time, Li He plans to return home to visit the old man after the publicity of Chuncheng Station is over, and he is also going to take Tang Qianqian with him, well, the daughter-in-law's first door.........