The vigorous Spring Festival stalls have come to an end, and "Journey to the West: Havoc in Heaven" has become the highest-grossing film, but the most profitable movie is "Where Are You Going, Dad".This film has gained a box office of 690 million with an investment of more than 30 million, which really makes the capital hot money a lot of money, as for what the audience thinks, they don't care!
In the Jin Yuan era, movies that can make money are good movies for capital.And Wang Jing has also faithfully implemented the idea of making money-making movies, as the famous king of bad movies, it stands to reason that all the movies made should lose money, but Wang Jing can make money in every movie, and there are few times when he misses.For Wang Jing, as long as investors can make money, everything else is easy to say.And Li He wants to take care of everything, wants to make money and make good movies, the perfect combination of business and art is his ultimate goal, and there are very few directors in the world who can do this.After Valentine's Day, "A Dog's Mission" began large-scale promotion, although there was no roadshow and no screenings, but the name of Li He's producer still attracted many fans.Weinstein Pictures, which has cooperated with Penguin Pictures, Light Pictures and DreamWorks on the other side of the ocean, tasted the sweetness and took the initiative to come to the door to discuss cooperation, but this time they have one more competitor.Warner Bros.
Pictures is in a very bad situation right now, losing money on several films last year, and the highly-anticipated Superman reboot has basically failed, and the DC Universe is far away.Seeing that next door Di Baobao made a lot of money with Marvel movies, and contacted Lucasfilm, ready to get "Star Wars" in his hands, Warner Bros. was jealous and red-eyed, but there was nothing he could do.Under the leadership of Robt Iger, Baby Di successfully sat on the throne of Hollywood's first brother, and Warner was unwilling to abdicate like this, so he set his sights on the world and looked for a partner to fight against Baby Di.At this time, Herman, an old friend of Cheng Zhiwen, who was then vice president of Warner Pictures, proposed an idea that "The Seven Deadly Sins", which had sought distribution cooperation last year, was finally rejected by Warner, allowing Weinstein Pictures to pick up a bargain, and the film sold more than $200 million worldwide.Herman's idea was to go to the door to seek cooperation, as long as they Warner competed, could little Weinstein Pictures compete with them?
As soon as the idea was proposed, it caused an uproar, and many executives expressed their opposition.As one of the Big Six in Hollywood and once the world's No. 1 film company, Warner has its own pride, let them cooperate with the yellow-skinned monkey?
This is absolutely impossible."
Gentlemen, please put down your haughty faces, ridiculous thoughts!"
Herman slapped the table and shouted: "Huaxia is no longer the Huaxia of the past, China's national strength is thriving, and the Oriental lion that has been sleeping for hundreds of years has awakened, and it is no longer a weak country slaughtered by the predecessors." ”"Mr.
Herman, I disagree with you."
An executive stepped forward and retorted loudly that the executive was Herman's rival."
Yes, you can't cooperate with the Chinese Yankees......
"Warner can't cooperate with such an East Asian sick man even if it is ...... down", "That's right......"
Many executives have stood up to express their opposition, and many more remain silent.Seeing that the conference room had been turned into a vegetable market, Doug Walter, president of Warner Pictures, couldn't help but knock on the table: "Quiet, quiet, please gentlemen keep a gentlemanly demeanor." ”"I know everyone has some opinions about cooperating with a film company from Huaxia, but it doesn't matter, let's listen to a set of data and make a decision."
Doug Walter beckoned, and the assistant who was waiting on the side immediately turned on the projector and showed a set of tabular data."
Everyone, please see, it's just the growth chart of the Chinese film market in the ten years from 2003 to 2013."
Doug Walter explained it himself, and the executives below listened carefully."
In 2003, the total box office of Chinese films was only 1 billion, equivalent to only 142 million US dollars, while there were eight Hollywood films with a North American box office of more than 150 million US dollars in the same period."
Doug Walter said, pointing to the table on the projector."
By 2004, the total box office of Chinese films was 1.5 billion, 2 billion in 2005, 2.6 billion in 2006, and then increased year by year, and by 2010 it had exceeded 10 billion."
Doug Walter's tone was flat, but he kept raising his voice.It's not that the executives present don't understand that the film market on the other side of the Pacific is growing rapidly, but they have never looked at the data so intuitively.Doug Walter continued: "In 2011, the box office of the Chinese film market was 13.1 billion, and in 2012 it has reached 18.2 billion. ”These data have attracted the attention of executives, discrimination is discrimination, and disdain is contempt, but no one will be unable to get along with money.Apple is a typical example of Western business, and its founder, Steve Jobs, is the standard racist, including Cook.But every year, Apple's latest mobile phone in Huaxia is not the same, causing a carnival of fruit fans, and there is a long queue at the door of the store, for fear that the latest Apple mobile phone will not be bought.Westerners are so hooligans and shameless, I will earn your money when I should, but don't expect me to have a good impression of you, discriminate against you when you should discriminate against you, in Western society this is called a kind of political correctness."
Last year, the total box office of Huaxia reached 23.2 billion, which is equivalent to 3.4 billion US dollars, while in North America last year it was only 10.9 billion US dollars, and the total box office of Chinese films has reached one-third of that of North America.""
But please note that last year's North American box office growth was only 1 percent, while the Chinese film market increased by more than 40 percent every year, and sooner or later, China will surpass North America and become the world's No. 1 box office.That's 1.4 billion people!
What a huge potential box office workhorse!.
”Doug Walter's mouth was dry, and he couldn't help but grab the water and drink it, worthy of a barbaric Westerner, the action of drinking water is so rude.In the end, the executives were convinced by the data that no one would have a hard time with money.In order to show sincerity, Warner Pictures decided to let Herman go to Huaxia to negotiate in person, and before that, let Jack Wells, the head of Warner Greater China, go to negotiate and reach a preliminary impression.With Warner, Cheng Zhiwen and Li He decisively gave up Weinstein Pictures, and Weinstein Pictures had no choice but to quit.A few days later, Warner Pictures' vice president Herman signed a strategic partnership letter of intent with Penguin Pictures, Light Pictures and DreamWorks, and Warner obtained the distribution rights of the three films in addition to Asia, and other regions, as well as the qualification to participate in the investment.As soon as the news was released, it caused a major earthquake in the entertainment industry, and the capital hot money participated in this gluttonous feast with a more fanatical attitude.Affected by this, Penguin Group's stock was red, once again surpassing Ali and becoming the largest company in Huaxia in terms of market capitalization, and Guangguang Pictures also became the leading boss of Huaxia's private film companies.