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Chapter 255: Robert Iger's Troubles


Sister-in-law welcomed the arrival of Li He and his party, she hadn't seen Tang Qianqian for a long time, and took Tang Qianqian to the kitchen to whisper, while Li He and the others chatted in the living room."

I watched the filming process today, and I was deeply moved!"

Peng Haochu sighed."

And what was your biggest feeling?"

Fa Ge asked with a smile.Peng Haochu thought for a while and said: "In fact, what touches me the most is that under such a large investment, director Li He still insists on self-expression, and at the same time does not lose commerciality, which is commendable." ”Li He laughed and said: "It's too polite, take 200 million US dollars to make a literary film, don't say that the investor will be crazy, I will also go crazy."

An investment of this scale can only be a commercial film, and it can only be produced in a standardized process. ”"But while taking into account the commerciality, you still insisted on self-expression, I heard that this film is going to collide with "Avengers 3"?"

Fa Ge asked."

Yes," Li He nodded and said: "Continuing the strategy of "Time to Go to War", we will touch "Avengers 3" and use the opponent to promote ourselves. ”"The last time 'Avengers 2: Age of Ultron' generated $1.5 billion at the box office, and 'Batman: Time to Go to War' also had $1 billion, it was undoubtedly a success from the point of view of the plan."

Peng Haochu obviously understood.In fact, Li He's porcelain publicity plan has been regarded as a classic publicity case by many industry insiders, of course, this must be based on the premise of excellent quality of the film, otherwise porcelain is looking for death.In the era of information explosion, doing a good job of publicity can be said to be more than half of the success, Penguin Pictures and Light Pictures used their respective channels to start building momentum for "Batman: The Dark Knight", striving to maximize the publicity of the film when it is released.Perhaps the most angry in this regard is Disney and Marvel, after all, "Avengers 3: Infinity War" has announced the release date, and other films have backed down, but the hateful director across the Pacific has not backed down at all, announcing that the film will be released at the same time.Disney is angry but helpless about this, after all, they are dignified Avengers, how can they be afraid of a little bat?

Isn't changing schedules a joke?

Robert Iger called Doug Walter twice to discuss changing the schedule of "Batman: The Dark Knight", but he didn't expect Doug Walter to refuse."

Smack!"

Robert Iger hung up angrily, taking deep breaths to calm down.Kevin Feige, president of Marvel Studios, hurriedly asked, "What did Doug Walter say?"

Will you change the schedule?

”Robert Iger shook his head and said, "He said that this is not for him to decide, and the leadership of this project is in the hands of the Huaxia people." ”"Excuses, excuses, who doesn't know that Warner Pictures is the largest investor in "Batman: The Dark Knight", can the Chinese people not listen to him?"

Kevin Feige roared."

We all understand this," Robert Iger nodded, "But, Kevin, you have to know that Warner's DC Pictures has failed one after another, and they need a superhero to revive DC, and Batman is their choice." ”Kevin Feige is helpless, Warner and Disney are both Hollywood giants, and neither side can help the other, in the case of their own interests, the previous unanimity is not good for the outside world."

This damn traitor......"

Kevin Feige scolded.Robert Iger understands who this traitor is, although there is competition between the six Hollywood majors, everyone is still consistent in the general direction, that is, to suppress second-tier companies internally and plunder the global market externally.Everyone was on the same page at this point, and there was never a mistake, but now there was a crack.The reason, of course, Robert Iger understands what it is, is because Disney is getting stronger and stronger, and there is a faint tendency to become the only supergiant in Hollywood.Since the acquisition of Pixar Studios, Disney has acquired Marvel Studios, Lucasfilm, and now has an idea for a giant.The people who are mixed with the top of Hollywood are all human spirits, and it is impossible for Disney to hide such a big move from everyone, which is why Warner dares to break the tacit understanding that has always been and find outsiders to deal with Disney.I heard that Hank Herman, the senior vice president of Warner Pictures, is in contact with two companies from China and plans to help them buy the supergiant.Warner Pictures idiots, if the opposite company really snatches the giant from Disney, then all the secrets of Hollywood's rampant world are no longer secrets.The other party has a vast market, excellent distribution channels, and the process of industrializing the production of films, and will be a strong competitor to Hollywood in the future.Robert Iger flashed these thoughts in his heart, but he was helpless against the other party, it was still the same sentence, the giants checked and balanced each other, and no one could help anyone.Kevin Feige pondered for a long time, and finally suggested: "We may be able to make a fuss about Fu Manchu......

Robert Iger interrupted: "No, it can't be like this, Kevin, unless you want to lose the Chinese market, you can never do that." ”"What's wrong with that?

We create an evil Fu Manchu and then let the righteous Shang-Chi defeat him, or do Iron Man 4 again. ”Kevin Feige said."

Shang-Chi is not good in the reputation of the Chinese people, they think it is a hero who insults their image."

Robert Iger said."

However, there are still a lot of Chinese people who admire my lighthouse!

That's part of our audience base. ”Kevin Feige refuses to teach him a lesson, and he plans to invite a well-established Chinese star to play Shang-Chi if Disney agrees to the plan.When Chinese people see that the stars they worshiped in the past grovel to foreigners in order to fight for this role, it can greatly destroy their self-confidence."

Kevin, what you see is only a small part, Huaxia has a population of 1.4 billion, what a huge market that is, and most of them are very patriotic, the kind you are talking about is a minority, and they are spurned over there."

Robert Iger has studied China a lot and knows that this is a country and people that cannot be underestimated."

In short, this plan is absolutely not going to work, and Disney can't do these things at the risk of losing the Chinese market."

Robert Egger set the tone with one sentence.On the other side of Warner Pictures, Doug Walter put down the phone and laughed, he had reason to be happy that Disney's annual highlight "Avengers 3: Infinity War" will be strongly blocked by "Batman: The Dark Knight", and Batman v.

Women's Federation Heroes 2.0 is about to start.Doug Walter is very satisfied with this porcelain project, and with the first Batman movie being a billion dollars worldwide, Doug is confident that he will deal a huge blow to "The Avengers".Li He is really a lucky star of Warner Pictures!

Be sure to tie him to Warner's chariot Doug Walter thought.