Beijing Spring and Autumn Times Film Company, the big black bull and the wealthy Bing, who had just finished the screening of "Sky Hunting" at Beijing Normal University, sat in the office of the boss of the Spring and Autumn Era."
Don't be discouraged, it's only the screening stage of the film, and we can't help but turn defeat into victory after the film is released.And your competitor is Li He, there is no shame in competing with him. ”Lv Jianmin, chairman of Spring and Autumn Times Pictures, said.Lv Jianmin is a native of Fujian Province, entered the advertising industry in 1993, transferred to the film history industry in 2002, founded the Spring and Autumn Times Pictures, and its companies have produced and distributed films such as "Blind Well", "Wushan Cloud and Rain", and "Growing Up".In 2015, Wu Jing's "Wolf Warrior" was a great success, achieving a box office of 590 million, and Lu Jianmin also won the Best Filmmaker Award at the 20th Huading Awards.However, Li He's film won the Best Director, Best Picture, Best Actor and Actress awards that year, and Li He disliked this award too much, so he didn't accept the award.Perhaps it was Wu Jing's success that gave Lu Jianmin great confidence, and Lu Jianmin began to pay special attention to the actor's birth turned director, as well as military action films.Later, he invested in "Wolf Warrior 2" one after another, and now he has made a lot of money, as well as Big Black Bull's "Sky Hunting".In Lu Jianmin's opinion, with the support of the Air Force, this "Sky Hunting" can achieve good results even if it can't be as popular as "Wolf Warrior 2".But when Li He's new film was announced to be set for this year's National Day, and it collided with "Sky Hunting", Lu Jianmin felt that something was wrong.Who is Li He, he is the first person in domestic commercial films, and the cumulative box office in his career exceeds 10 billion.And from 2012 to 2017, in just five years, Li He is a god who blocks and kills God, Buddha blocks and kills Buddha, and even the famous Hollywood blockbusters are deflated in front of him, Batman vs.
The Avengers has become a spectacle in the Chinese film market for a while.Just such a person, do you think the director of Da Hei Niu, who is a halfway monk, can beat him?
Lu Jianmin didn't believe it, so he kept persuading Big Black Bull to change the schedule, but Big Black Bull didn't agree.Originally, the producer had the final say on the film schedule, and there were only two main producers of "Sky Hunting", one was the Air Force Propaganda Culture and Art Center, and the other was the Spring and Autumn Times Pictures.Da Hei Niu has a hard family background, and the Air Force Propaganda, Culture and Art Center is standing behind him, and Lu Jianmin has no choice but to let it go.The atmosphere in the office was a little silent, and the word Li He weighed on everyone's shoulders like a mountain.Haomen Bing said cautiously: "Or, let's change the schedule?"
”"No......"
This is not only a big black bull, but even Lu Jianmin also objected.The reason is very simple, it's okay to change the schedule, change it early, but now it's a bit embarrassing to change it when it's close to the release, and you lose first in terms of momentum."
This Li He has planned it a long time ago, and after we announced the schedule, we specially came to the National Day file to touch porcelain."
The big black bull said angrily."
He has used this trick, in "Batman: Time to War", he touched "Avengers 2: Age of Ultron", and he is very skilled."
Lu Jianmin said.Haomen Bing asked, "Then what should we do now?"
”"There's nothing I can do, so I have to fight hard."
The big black bull gritted his teeth and said."
Try to work hard to promote the film, run a few more cities, Li He will also screen these scenes, and he will be busy with the production of "The Dark Knight", that is his top priority."
Lu Jianmin said."
That's it......"
The big black bull was a little helpless.On the way back, Haomen Bing couldn't help but say, "Maybe we can think of another way." ”The big black bull was driving, turned his head and saw the perfect curve of the wealthy ice in the light and thin clothes, and sighed secretly What a goblin!"
What's the solution?"
The wealthy Bing thought for a while and said: "We can collect Li He's black material, and then build momentum in public opinion and make his reputation bad." ”Da Hei Niu shook his head and said: "It's useless, I have already sent someone to check on Li He, except for a few fights when he was a student, he basically didn't do anything out of the ordinary, he has always been law-abiding, and the foundation he and Tang Qianqian opened has helped many poor children to go to school."
This year, he married Tang Qianqian, and he is full of good man image in the eyes of the public. ”When it comes to the image of a good man, Da Hei Niu suddenly remembered that many public figures will give themselves a good man image, such as Wen Zhang, who was known as the representative of the younger generation of acting in the past few years.But one Monday saw the incident and reversed the tone in an instant, and now he is gradually fading out of the circle with the infamy of being a scumbag.Although Wen Zhang is indeed very scummy, he can't make such a big fuss, and he doesn't believe it if he doesn't have a black hand behind him.Looking at the wealthy ice again, the big black bull suddenly took it to heart......
After the screening activities of several colleges and universities in the capital, Li He and the crew went to colleges and universities in traditional box office cities such as Shanghai and Wuzhu one after another, and also held several screening activities in cinemas, which caused huge repercussions.Today, Li He already has a large number of fans, and it is good that he does not show up, but as soon as he appears, he causes a frenzy, causing a sensation that is even greater than that of Xiao Xianrou.The so-called top stars are just their own fans, and like Li He, they are really national idols.Yes, the national idol, in the "Film Weekly" under the official media of the central mother, with the title of "National Idol, the Powerful Journey of a Genius Director", wrote an article of tens of thousands of words, introducing Li He's life in detail, as well as his films, which have been quoted by many media since then.Li Hyuk did not have the consciousness of treating himself as an idol, and when asked relevant questions, he repeatedly emphasized that he was not an idol, but just a director.However, a Weibo of the Central Committee of the Communist Youth League disclosed some of the charities that Li He had done, and the public never knew that Li He and Tang Qianqian had done so many things, and some people also blackened Li He from this point, Li He did not stand up to refute it, but silently contributed his own strength.The last sentence of the Central Committee of the Communist Youth League, a young role model and the power of idols, called on everyone to learn from Li He, and completely confirmed Li He's name as a national idol.Li He had no choice but to accept it, and said in an interview with the reporter of "Face to Face" that although everyone puts the name of a national idol on their heads, he has never been a national idol."
I am just an ordinary person, everyone knows that my favorite singer is Jay Chou, he once said that he is an ordinary person, just learning a little music, and I am the same, I just focus on my film career, no different from everyone."
Li He said."
And what do you want people to think of you?""
Just like a big boy next door, although he is married, hahaha......"
Part of the marketing planning is to set up a persona, Li He broke the inherent impression of the public in the past, created an approachable feeling, and pulled the distance from the audience, many people who were originally indifferent to Li He gradually understood and liked Li He.