It is not unreasonable for "Nezha's Demon Boy to Descend to the World" to achieve such a high box office, at least from the perspective of director Li He, the film has all the qualities of a commercial film.The film has also received critical acclaim online, and the studio that produced it is also famous, and it is said that they have received a huge investment to make the next film, Jiang Ziya.What's more, the film's strong performance at the box office, with a first-day box office of 144 million on July 26 and a box office of 665 million in the first three days of the opening weekend.The excellent audience reputation has always kept the box office in a stable trend, and the daily box office remains high, completely dominating the box office list.The most important thing is that it is an animated film, and yet it has achieved such good results.The preparation and production of an animated film is often more time-consuming and laborious than the production of a live-action film, and the investment is larger, so many animated films often have box office income that can only protect their capital, or even lose money, and the bulk of the real income is the periphery.It is difficult to say the peripheral income of "Nezha's Demon Boy Descends to the World", after all, the domestic piracy market is rampant, and such a high peripheral income is unrealistic, but now it seems that the film can make a profit only through the box office.Some people may ask, "Pleasant Goat and Big Big Wolf Series" and "Bear Infested", as well as "Peppa Pig for the New Year" are not also animated movies?
Aren't they also animated movies?
Then Li He can only tell him that if he insists that these animations are movies, there is no way, but look at the gap between these movies and "Nezha's Demon Boy Descends to the World", this gap is no longer technical, but artistic.To put it simply, "Nezha's Demon Boy Descends to the World" is already a benchmark work of art in Huaxia Guoman.And "Pleasant Goat and Big Big Wolf" are banned, although Li He doesn't know what the reason is, he used to love watching "Pleasant Goat and Big Big Wolf", referring to the one broadcast on TV.In the past, Li He's favorite thing to watch when he was a child was "The Little Master of China", when he thought it was a domestic animation, he was hungry for the glowing egg fried rice in it.As a result, I later found out that it was actually a Japanese anime, not to mention how disappointed I was.Later, there was also a food animation of "God Chef Xiaofugui" in China, and Li He also watched it, but when he grew up at that time, he felt that this animation was not as attractive as a small master.But the ending of this animation impressed Lee Hyuk deeply, because of the tragedy, so Lee Hyuk remembered this animation.By the way, the animation company that produced "Chef Xiaofugui" is Hongmeng, and this company also produced "The Legend of the Seven Heroes of the Rainbow Cat and Blue Rabbit", a domestic classic cartoon.It's a pity that the dream has disappeared, and the two classic cartoons have also been banned, except for the resources circulating on the network disk, there is no trace of these two cartoons.People can only look at Peppa Pig while remembering the glory of domestic animation, which is a lost childhood.In fact, cartoons are suitable for all ages, not only for children, but when "Pleasant Goat and Big Big Wolf" could still be watched in the past, Li He and his little niece Zhao Qingshu still watched it with relish.However, Li He believes that whether it is live-action movies and television, or animated films, the core element is the story, and the story is really wonderful.And animation also has an advantage that real people don't have, that is, the whimsical expression techniques.In "Flying House Travel", the old man hung the house full of balloons and flew into the sky, which is very strange and unreasonable in live-action movies, but it doesn't feel abrupt when it is placed on the animation, but it feels very romantic and beautiful.However, Li He's favorite is that in the first ten minutes of the film, there is not a single line, just through the character movements and soundtrack, which perfectly interprets the life of love.There are many film and television works in the world that describe love, but the most perfect work is the first ten minutes in "Flying House".When "Nezha's Demon Boy Descends to the World" was soaring in theaters all the way, Li He also made an important decision, that is, to set up a new studio, called Panda Studio, mainly for the production of animated films.The new studio is wholly owned by Li He and Tang Qianqian, and there is no external capital investment for the time being, so it is the only wholly-owned studio under the husband and wife.Penguin Pictures also has an animation department, so it did not take a stake, but Light Pictures was very interested, Wang Changtian called Li He several times to reveal his investment intention, but Li He refused on the grounds of sufficient funds.Panda Studios is staffed by the animation department of Twentieth Century Fox, which has ceased to work as Fox is on the verge of closure, and a large number of talented people are at home.Li He saw the opportunity and dug up a lot of people to come over, enriching the panda studio at once.Although Panda Studio's main business is the production of animated films, the studio's first work is indeed an animated series, as for the subject matter!
There are so many penguin literature, you can find a popular novel and adapt it.And Panda Studio's first target is "Full-Time Master", the butterfly effect, the "Full-time Master" anime has not yet been born in this world, which gives the studio an opportunity to produce this anime series.But this anime is estimated to be able to meet the audience in 2022, after all, the animation production cycle is very long, and it is a common thing for three or five years or even six or seven years.However, another work related to Li He will be launched on Penguin Video on July 29, that is, the drama "The Banker" filmed by Li He's cousin Li Junsheng for the first time.This web drama is completely produced on a movie-level scale, produced by Li He, written and directed by Li Junsheng, and starring Hu Ge.The supporting roles in the film are all powerful old actors, Wu Gang, who plays the president, and the biggest villain in the film is the Japanese version of actor Teruyuki Kagawa, plus Jin Shijie, Liang Tian, Zhang Fengyi, Hou Yong, Wang Zhifei and other powerful factions.As soon as the online drama was launched, it exploded, and the number of attention clicks rose rapidly, and Hu Ge, who was already a first-line superstar, contributed an actor-level performance, but he was still overwhelmed by the old drama bones who were completely stimulated by these states.The film's reputation is also rising, with a Douban score of 9.2 points, Japan's Asahi Shimbun commented that this drama is more exciting than the Japanese version of "Hanzawa Planting Trees".Many people in the circle also affirmed that the national teacher had just finished the production of "When Happiness Knocks on the Door", and when interviewed by the media, in addition to introducing his film, he also praised "The Banker", calling it a benchmark work of domestic workplace dramas.Indeed, many workplace dramas now sell dog meat on the head of a sheep, but in fact, it is still a dog's blood routine, why do you love me today I don't love you, and I regret that you love him in the media, as for the careers of the protagonists, it has been hastily brought in.The audience looked confused, it was obviously "The Age of Entrepreneurship", but it turned out that it was a perfect relationship just by seeing the four-cornered love, and it was obviously a perfect relationship, but only seeing the grievances of the wealthy, love and hatred, how could this not make people vomit and sigh?
Now as soon as "The Banker" comes out, many netizens shouted that the workplace drama was finally saved, and they called on the crew to hurry up and shoot the second part.However, according to Li He's understanding, now Li Junsheng is ready to put "Sword in the Snow" on the screen......