"Now no one knows whether our Ejiao is good or not, in other words, our Ejiao is not famous, there are 4 sellers of Ejiao in Hengyun County, I can see it after walking around like this, they are all one, so the purchase price is low, but the sale is profitable, and what you think is, we take it out and sell it, and what we see is the 4 taels and 5 dollars of silver, but where do we open a store where do customers come from?
How long have they been in business, fourth, you said, the store we went to, the shopkeeper knew that our thing was good just by color, what does this mean?
It means that people are veterans, I will give you this thing to eat, you have not even heard of it, what about others, and people have customers in their hands, there are many big families in the county, people who eat this thing, are bought in their hands, and we are new to the city, everyone knows, and a few people dare to come to buy it!
After all, this thing is expensive!
”Before the dog finished speaking, the second uncle said, "Won't we be able to hire people?"
”"Hire someone, if you need to hire someone to study and open a store today, then I need you!
I can even hire people to work at home, and when I go out to hire people, I will use your hands once, and I will be able to support myself until I am full?
”Dad got angry and said: "Dog, you go on, although I don't understand it very well, but what you said is reasonable, the strong dragon does not suppress the head snake!"
”The third uncle said: "We don't have customers, we want to fight with them, there are so many rich people in the county, they are their customers, we are good at quality, won't they reduce the price!"
We have also seen that they bought the goods for 2 taels of silver, if they find that their customers have come to us, then they reduce the price, and we are much cheaper, so what should we do?
If you don't reduce the price, you may not be able to sell it, and we can make money if the price is reduced, but you also have to remember one question, a cow can produce two or three boxes of things, this is not grown in the ground, how many are needed?
”The second uncle said again before the dog finished speaking: "You're right, but we still have some money after the price is reduced, isn't it?"
also give them 2 taels of silver a box to make money!
”"It seems that you really are not the material for business!
Once we have a price war, even if this thing is sold for 3 taels in the end, and they sell 2 taels, who will profit in the end, it is the person who buys Ejiao!
If the production does not go away, we may only be able to sell a box for 12 silver after half a year, but what if we supply them first!
This is also the reason why when I talk to these shopkeepers, they also sell 4 taels and 5 yuan, our things are good, but I don't because our things are good, and the things in their hands are expensive, because only in this way do they think they make more money, yes, you see, they sell a box and earn 2 taels and 5 yuan, but have you thought about it, they are helping us to publicize!
If a year later, all their original customers in Hengyun County have eaten our Ejiao, you must know that the gift boxes we designed will be signed by Du Ji, so that after a year, everyone is used to eating, and then we open a store in our own to sell our Ejiao of Du Ji, at that time the market price has been set, if they reduce the price at that time, then what will their original customers think?
O: You've been selling it to us at a high price for so many years!
And we don't have to follow the price reduction at that time, because everyone has eaten us, and we all know that our things are good, although we have lost a year and can't sell at a high price, but how much can this thing produce in a year, there are 500 boxes to die, and these 500 boxes have to fight a price war with them to lose the price, in fact, on average, in the end, the average price of these 500 boxes may be about 2 taels 5 yuan, and we start selling in the second year, the overall price of 4 taels and 5 yuan, everyone has already recognized, agreed, and at that time, they are fighting a price war, we don't follow the price reduction, will they be stupid, when the goods are not enough, will they sell 3 taels or 2 taels!
It is possible for them to sell for 4 taels or 3 taels for 5 yuan, but our goods are good, so they are worth 4 taels and 5 yuan!
In the second year, we also sold 500 boxes, in fact, the first year of the 500 boxes of 2 taels of more selling, so that the average price of each 500 boxes in 3 taels of silver, as long as we not only see the immediate benefits, then two years later, we will still make money, in addition to the most critical problem, if we are rash to open a store now, Hengyun County in the other sales of Ejiao shopkeepers will unite, we now have no capital to fight a price war with them, leasing shop decoration and so on need money, we sell well, What if it doesn't sell well!
If we wait for a year, or take 500 boxes as an example, then we can earn 1,000 taels of silver, remove the cost, maybe we still have a balance of a few hundred taels, with a few hundred taels are enough for us to buy a store in the county, if the store is our own, then we don't have any pressure, it's easy to sell things to reduce prices, it's difficult to increase prices, you won't know if you don't do business, do you know why dad understands so much?
Do you know how much he has suffered outside for more than a month?
Let me tell you, Dad not only learned to ride a horse outside, the biggest thing he did was that he gave people a free month of running in Shaoxing Mansion as a running house, no one in our family can do business, you don't go to learn from scratch, sit at home and don't let this do it, that doesn't work, plant a vegetable for chickens, ducks and geese to eat, get a Ejiao to drive us outside to get it, and when we see this thing to make money, we are going to come out and point fingers, we all know that the old saying is like a mountain, Dad can go out to be a buddy, you want to be able to do business, Let's find a place to go as a buddy first, and after figuring out some of the unknown rules here, let's come here and ask questions!
yes, daddy. ”"Big brother, you have been out there to be a buddy these days, you have suffered a lot!"
The third uncle said: "Oh, it's all over, in order to do a good job, it's not the same as you think, it's not sitting at home thinking about what I should do, fortunately, my more than a month of suffering has not been in vain, I told my experience to the dog and the pillar, the dog is doing well today, and he will be able to take over my shift in the future!"
”Daddy can't do anything else, and his ability to climb along the pole is now perfect.Obviously, Du Yuhui's theory is down, not to mention that the second uncle and others who don't understand business experience are sitting in front of him, the second uncle and the third uncle are from their family, and they also have to admire the five-body throwing, in later generations Du Yuhui's approach is to use other people's resources to build influence on their own brands, but in this era, although there is also an old Zhang Ji shop, or Xu Ji workshop!
However, they still rely on the reputation of the elders, and it is not as easy as imagined to support a new brand, so except for the third uncle who patted his father's horse, everyone else is still a little blindfolded!
The point is that now everyone has no way to refute it, the boss went out to be a free guy for more than a month, and others have no experience in this area at all, and after such a long speech, two results, if you say you understand, then you can't find a basis for refutation, you can only agree with Daddy's method, right, second, you don't understand, but you don't dare to say it, you don't even understand the nonsense, you can say dog, you repeat it!
Uncle and aunt didn't understand, so are you still suitable for this business!
This big set, in fact, many people can't understand it, and it is precisely because they can't understand it, this is the same as the emperor's new clothes, can you say that you are a fool!
That's just pretending, the big brother's buddy for a month and a half really didn't work in vain!
These lessons are really incisive, "What do you think of the boss's plan?"
”Grandfather didn't dare to gasp and say: Or in other words, if Du Yuhui stands up now and asks, what did I just say, who can repeat it I gave him 10 taels of silver, including Daddy's eldest brother and Liang's family, they haven't fully digested it!
Not to mention the others."
That big brother really didn't see it!
In the past, it was really my brother and sister that I underestimated my eldest brother, how do you say this, let's do it. ”The third aunt said, "Yes, big brother, I still say that, I have the strength, what do you need to do, you squeak." ”The third uncle borrowed the slope to get off the donkey and said: "That father, what the eldest brother said makes sense, this Du Ji is good, let's not look at the current year or two, it seems that the eldest brother has a long-term plan." ”The fourth uncle also followed and said: Nonsense, don't support dad at this time, it's all a fool, right!"
Big brother, don't take it to heart, aren't we also discussing!
Our family listens to you. ”The second aunt said under the steps to find the second uncle."
It's not me who is a brother who said you, to find you a job to make money, the cabbage planted by the dog also made you a disaster, and now you see that you can make money, you don't know anything to come up with ideas, who can't say anything about opening a store, you can all think of me can't think of it!
If you all have this idea, then you still need to talk to me!
Is there a good way for me to have an enmity with money, am I willing to let those shopkeepers who don't recognize and don't know make money in vain!
Everything has to look at the long-term, we have this craft, the dog has this formula, this job is the same as the dog gambling on fish, he is not a matter of one day or two, I still think about it from the dog gambling on fish during this time, in combination with my experience as a buddy, especially your second brother, today we can still boil a pot out, you have been stirred up, your own books are not good to read, thinking about some useless all day long. ”Dad said angrily: "It's not that I don't want to study hard, I don't know when the imperial examination will start!"
”The second uncle quibbled: "If you take the exam for the first time, you won't be a child, if you are a lifter today, our family dares to open a store in the city, and they don't dare to bully us, you know!"
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Now we are nothing, you don't even dare to come out and fight a lawsuit with the village family, and you still think about giving our family an idea all day long, even if you are not at home, you can do something for the dog and his mother that I can see, I will not say anything about you, don't come out when you should come out, know how to grab something from your own house, you are really worthy of your mouse genus"