"Boss, are you sure you want to eat a lot of Apple stock at this time?"
Henry Williams sat in front of Yang Jing and asked with a puzzled look, as if he didn't believe that the boss would make such a "low-level" mistake.From the beginning of speculating on the exchange rates of the dollar, the yen and the Deutsche mark, to the stock market crash in '87, the collapse of the Soviet Union, and the collapse of the financial market, this series of speculation Henry Williams participated in the whole process as the CEO of the KY investment fund, so for his mysterious boss, Henry Williams admires it.In his eyes, his boss is an omnipotent god in the financial market!
But can God make mistakes?
Otherwise, why would the boss order to eat Apple's stock at this time?
But everyone knows that Apple, which used to be infinitely beautiful, is now completely gone, and bankruptcy is its best and only way out!
Otherwise, most of Apple's shareholders will choose to jump off the building.Last year, in 1995, Apple's performance took a sharp turn with the release of Microsoft's DOS95 operating system.This year, on February 5, 1996, BusinessWeek even put Apple's famous logo on its cover to illustrate the headline of the issue: the fall of American Idol.Since Steve Jobs left Apple, Apple has changed its CEO three times in just ten years.Especially after computers based on the DOS operating system and Intel processors quickly dominated the world, the German Michael Pindler, who only succeeded John Scully as Apple's CEO in 1993, was ousted again, and Jill Amelio became Apple's new CEO at the beginning of this year.Faced with a strong combination of the DOS operating system and Intel processors, even if Amelio struggles to keep Apple alive in such a world, there is little hope.Amelio even opted to lay off employees and restructure the company's many products into four categories: Macintosh computers, information equipment, printers and peripherals, and "alternative platforms."
In addition, both the Operating Systems Division and the High Technology Division have added Internet Services Divisions in an attempt to regain Apple's market share.For example, Wired magazine published an article entitled "The Road to Save Apple", which put forward many suggestions for Apple's situation: sell Apple to IB or Motorola, increase investment in ON technology, and make full use of Apple's advantages in the American primary and secondary education market.Wall Street analysts, on the other hand, want and urge Apple to sign a partnership agreement with Sony or HP.But these measures could not resist the powerful offensive generated by the cooperation between the DOS operating system and Intel processors, and Apple's bankruptcy in 1996 had entered the countdown!
Looking at Henry Williams's puzzled expression, Yang Jing smiled slightly, "Henry, listen to me, immediately arrange to secretly eat Apple's stock, still use the old method, scatter the food, and don't let outsiders see our intentions." ”“hy？
Apple is no longer good. ”Henry continued to ask insistively.Yang Jing rubbed his eyebrows slightly, then looked up at Henry and said, "It's very simple, because Steve Jobs is a person!"
”"Jobs?
That Jobs, one of the founders of Apple?
”Henry was even more puzzled, "Wasn't he kicked out of Apple a long time ago?"
Will he ever go back?
”"Bingo!"
Yang Jing nodded with satisfaction, "It is precisely because I judged that Jobs would return to Apple, and I firmly believe that Apple will come back to life in Jobs's hands and create a more brilliant future, so I made this decision."
If we don't seize this opportunity at this time, then in a few years, Apple, which is now about to go bankrupt, will inevitably make us regret it. ”"But boss, it's been eleven years since Jobs left Apple, can he come back?"
Yang Jing's reason made Henry not as excited as just now, "I still know a lot about Jobs, when I was still working at Goldman Sachs, when Apple went public, Lehman Brothers was very optimistic about this company, and at that time, Lehman Brothers did not eat less of the 4.6 million shares issued by Apple."
As it turned out, the Jobs guy was a genius. ”After a pause, Henry continued: "But genius is difficult to accept by ordinary people.Yes, the invention of Apple 2 did make Jobs the youngest billionaire in the world at the time, but again, Jobs' forward-thinking business philosophy caused his Apple to experience a serious setback in the following years. ”Yang Jing said with a smile: "That's right, the release of the LISA database and AppLeiie has indeed caused Apple to suffer huge losses, especially the high R&D costs of the LISA database have encroached on a lot of Apple's funds, plus the personal PC launched by IB detonated the market at that time, so that Appleie suffered a huge blow, but it is undeniable that in fact, Jobs's business philosophy is very advanced."
Henry, how do you feel about looking back at the Lisa database that was criticized for being idle at the time?
”Henry hesitated slightly, nodded and said, "If the Lisa database persists, then there may be nothing to do with Oracle at this time." ”"Isn't that all there is to it?"
Yang Jing clapped his hands, "Although Jobs was defeated on the LISA database, you have to admit that it was only because Jobs's business philosophy was too advanced, not that his business philosophy was wrong."
In fact, if you can really take a closer look at Jobs, you will find that this guy is really amazing, I think he is no worse than Bill Gates and Larry Ellison, and even better than the first two in some aspects, especially in terms of business philosophy and grasp of the market, I think Jobs is a very amazing guy.So, if Jobs really came back to Apple, as I judged, then in terms of his ability, he would definitely lead Apple back out of the woods and into glory, just as he did when he founded Apple.And after the failure of the LISA database, Jobs will be more stable than before, and pay more attention to the experience and feedback of the market.If he could return to Apple this time, he wouldn't make any more mistakes.And Jobs, who can't make mistakes, is an extremely scary guy!
”Seeing that the boss had a rare look of appreciation on his face, Henry couldn't help but pay attention to Jobs.Although this guy is still doing well after leaving Apple, even better than when he was in Apple, after all, it is different from the level that KY investment funds focus on, so Henry doesn't know Jobs very well in the past two years."
Boss, but Jobs is now a billionaire with Pixar animation, is he willing to go back to Apple's big quagmire?""
Don't worry, he'll be back.Apple is his real child, how can he watch his child die?
”Yang Jing's words made Henry nod involuntarily.In fact, don't look at Jobs's current scenery, but that's because Pixar animation brought it to him.In 1985, Joe lost the power struggle at Apple and had to resign as chairman of Apple and leave Apple, and he invested 10 million US dollars from Lucas, the producer and director of "Star Wars", to buy the computer animation effects studio in Eryville, a subsidiary of Lucasfilm, and changed the computer animation effects studio into an independent company, which was restructured from the computer animation effects studio and became the famous Pixar animation studio.Don't look at the Joe gang leader left Apple and started playing animation, but the computer is still his favorite that he can't give up, so while fighting Pixar, Joe gang leader started the next computer again, he hoped that the next computer could become the second Apple computer and defeat the current Apple company.It's a pity that Qiao, who left Apple, has been memorizing words in the past few years, even if he has invested heavily in the next computer, but the sales of the next computer have been tepid, and it can even be said to be bleak.From the establishment of the Next computer to the acquisition of the Next computer by Apple, in the past ten years, the next computer has only sold a measly 50,000 units.Especially in 1995, when the powerful storm caused by the combination of the DOS operating system and Intel processors swept the world, not only Apple computers were fatally hit, but also the Next computer was not spared.The next computer, which was not selling well, directly became a chicken rib!
At this time, Qiao Gang Leader was actually really about to become the leader of the beggar gang, and he was also poor at that time and almost sold blood and sperm!
But the east is not bright and the west is bright, maybe God can't stand the former genius so down, so God quietly opened a window for Qiao's helper.Pixar Animation, which was not originally taken to heart by Joe's gang leader, actually came up with the first computer 3D animated movie "Toy Story" in human history after a few years.At that time, including Qiao Gang Leader himself, he was not optimistic about this first feature-length drama animation film in human history that was completely filmed with 3D computer animation, but as a result, as soon as this "Toy Story" was released at the end of 1995, a box office bomb was released in North America.This animated film became the overall box office champion of the year 1995 with a North American box office of $19.1 billion!
It also won a total global box office of 35.8 billion US dollars around the world!
A movie immediately made the Qiao gang leader change his shotgun, and the Qiao gang leader, who was almost forced to sell blood and sperm, immediately turned into a billionaire with a net worth of one billion dollars!
Gang Leader Joe, who had solved his own difficulties, immediately turned his attention to Apple, which he used to love and still loves.Apple is his own son, and now his own son is in danger of death, how can Qiao, who is a father, allow his son to die?
Therefore, at the end of this year, under the operation of Jobs, Apple will buy the next computer for $400 million, and the Joe gang who was ruthlessly kicked out of Apple will also return to Apple as a savior!
Then everyone knows what happened next, and as soon as the leader of the Qiao gang took office, he immediately took the initiative to contact Microsoft, which had an inseparable relationship with Apple, because at that time, Microsoft was desperately trying to explain the monopoly problem to the US Department of Justice, and if Apple went bankrupt, it would definitely have an adverse impact on Microsoft.Joe's gang seized on Bill Gates' concerns and persuaded Microsoft to inject $1.5 billion into Apple, giving Apple access to extremely valuable funds.With this money, Apple was stabilized, and then Joe began to use his talent that had been suppressed for more than a decade, and the success of the iPod in 2001 was a concrete demonstration of Jobs's talent.With the success of the iPod, Apple ushered in a turnaround, and Joe Gang once again made drastic reforms to Apple, using his keen sense of smell in the market, and launched many popular products in a row, and continued until the launch of the iPhone!
It can be said that when the iPhone came, Apple ushered in the most glorious decade!
Some people even said that the appearance of the iPhone was "one of the three Apples that once changed the world".In the history of human development, there are three apples that have changed the world.The first is the apple that Adam and Eve ate in the Bible, which changed the world's perception.
The second was an apple smashed on Newton's head, which changed the physical world; The third was the apple that Jobs had bitten in his hand and changed the tech world.It may be a bit of an exaggeration to say that, but I have to admit that Apple's phone has really changed the world.And this is also the ultimate goal that Qiao Gang Leader pursues in his life - to live is to change the world!
He did it!