When people all over the world think of Switzerland, the first thing that comes to mind is watches, banks and picturesque scenery.Despite the fact that Switzerland is not a large country, and most of its land is mountainous and plateau, and it is still a landlocked country without any access to the sea, Switzerland is one of the richest, most socially stable, most economically developed and with the highest standard of living on the planet, and there are only a handful of countries in the world that can compete with Switzerland.Although Switzerland is famous for its watches and tourism, its most famous business card is the banking industry!
As one of the most stable economies in the world, Switzerland is a safe haven for tax-sheltered investors due to its long-term policies, secure financial system and bank secrecy.Since the 17th century, the Swiss banking industry has begun to emerge in the world, and then has been steadily developing until now, forming a highly developed banking industry led by UBS Group and Credit Suisse, which has not only become the most important economic pillar of Switzerland, but also occupies an important part of the global banking industry.Switzerland is the world's largest offshore financial centre, surpassing London, New York and Frankfurt with a market share of 35%, and is recognised as a global leader in the management of international asset operations.Switzerland's banking sector manages more than 33 trillion Swiss francs, or about $275 trillion in assets, half of which come from other countries.The main reason why the Swiss banking industry has been able to attract so much money from all over the world is that the secrecy system of the Swiss banking industry is so good that depositors can't find a reason to reject Swiss banks!
The bank's customer confidentiality refers to the bank's obligation to keep silent about all matters of the customer, which is not only the most basic thing that a bank needs to do, but also a supreme right of the customer.However, banks in many other countries in the world are unable to do this well, because for one reason or another, even large international banks such as Citigroup and HSBC cannot achieve complete secrecy for depositors.But in Switzerland, customer secrecy is fundamental to Swiss banks and is even enshrined in the Constitution.It is thanks to this excellent secrecy that the Swiss banking sector was the most competitive bank in the world until the first decade of the new century!
While this kind of secrecy regulation is great for customers, it also exposes the drawbacks of a lack of transparency and objectively facilitates criminal activities such as tax evasion and money laundering.As a result, Switzerland, along with Austria, Luxembourg and other countries that also adhere to the tradition of bank secrecy, has been criticized by the outside world, and has long been known as a "tax haven" in Europe.At the beginning of the second decade of the new century, international pressure gradually began to loosen the secrecy system of the Swiss banking industry, especially the big hooligan United States, which relied on its power to oppress people, coupled with the coaxing of other developed European countries, the secrecy system of the Swiss banking industry has now gradually begun to come to an end.However, even so, among the Swiss banks, there are still some extremely old private banks that still adhere to that bottom line, no matter who says it, they will never let go, and resolutely implement the confidentiality system pursued by private banks to the end!
In Switzerland, private banking is an important part of the banking industry.And Swiss private banks are all about keeping a low profile and respecting privacy!
And this is the biggest difference between UBS and Anglo-American banks!
If you want to live comfortably, you must live a low-key life!
This is the recognised slogan of Swiss private banks.Swiss private bankers basically believe in Protestantism in Christianity, advocating frugality, diligence, humility, integrity, self-esteem, opposing extravagance and corruption, and betraying faith.In this respect, Swiss private banks are unrivalled and no other country in the world can match Swiss private banks.Among the many private banks in Switzerland, there is one private bank that is the most famous, and that bank is the famous Loen Audaghan Bank.Lombard Odachen Bank is the abbreviation of Lombard Odir Darier Hench Bank.It is a bank formed by the merger of two private banks, but it is also a private bank, and its predecessor is Lombard Odile Bank and Darier Hench Bank.There is a saying in the private banking world: "If you haven't heard of the name of Loon Odahin Bank, the biggest reason is that you are not rich enough." ”In 1796, at the end of the Qianlong period of the Qing Dynasty, Henry Hench founded a trading company in Geneva, specializing in the trade and brokerage services of silk and other textiles, which was the predecessor of the Darier Hench Bank.Because the business of private banking is simply to manage money on behalf of customers, the company founded by Henry Hench has also become the world's first private bank!
In the thirties of the 19th century, the second generation of partners took over the company, and at the same time a new partner, Charles Audier, joined the bank, and Loon Odahin Bank began to develop financial services in shipping, river transportation and railways.In the mid-to-late 19th century, under the efforts of partners Alexis Lombard and James Odyer, Loon Odahon became a well-known bank in Geneva.In the 70s of the 20th century, Loon Odahin Bank was the first to operate a mutual fund business in Europe.In 2002, Lombard Odier and?
The two companies merged and changed their name to Loon Audachin Bank.By now, the Bank has been around for more than 220 years, longer than Louis Vuitton and Hermès.Although the $170 billion in assets managed by Loon Audahon Bank are much smaller than those managed by major international banks such as UBS, Citigroup, and HSBC, which are often trillions of dollars, Loon Audahon has deliberately kept it small and lean, both to maintain tradition and to define its position in this fiercely competitive market.Because the eight partners of Loon Oddahem Bank knew very well that "no one will understand the needs of the rich better than the rich!"
”After more than 200 years of development, the bank's customers have changed from grandfathers to grandchildren, and the partners of Loon Oddahem have been passed down from generation to generation.Truly embodying "absolute respect for privacy, unlimited responsibility, and rejection of unstable growth" here is the embodiment of the values of a classical private bank.Fitch Ratings gave Loon Audhaheng Bank the highest Triple A rating, saying, "The Triple A rating is based on the bank's strong capital strength, low-risk operations, high performance returns, long heritage and impressive industry standards." ”Loon Oddahem is an unlimited liability partnership, and the eight partners of the bank are jointly and severally liable to Loon Odahem.That is, if the bank fails one day, the partner will use his entire net worth to repay the client's losses.This is very different from financial giants such as UBS, Citigroup, and HSBC.As a fully privately owned bank, Loon Audahon does not have to deal with short-term shareholder pressure and does not conflict with the interests of its customers.Loon Odahon relied on a "cautious" philosophy to survive more than 40 financial crises without receiving any external financial assistance.Its Tier 1 capital ratio is as high as 20, which is equivalent to 25 times the international statutory standard.Loon Oddahem wants its clients' investment philosophy to match their "prudence".If a client walks into Loon Odahem with a billion dollars, but he expects high-yield banking, then Loon Odahem will just say sorry, please go to their place.Because Loon Odahon cares more about long-term reputation than profit.The "Lombard Odile Bank" mentioned in the notebook that Yang Jing found in the basement of the lakeside house in Chascomus, Argentina, was one of the predecessors of the Lombard Odahyon Bank.In other words, if Yang Jing and his people want to take out the information that Martin Bowman had let his subordinates store here more than 70 years ago in the underground vault of the "Lombard Odile Bank", they need to walk around the current headquarters of the Lombard Odahem Bank.In Switzerland, the most famous city is not Bern, the capital of Switzerland, nor Zurich, the largest city, but Geneva, a city located in the southwest corner of Lake Geneva.Although Geneva is the second largest city in Switzerland near the Swiss border, it is one of the most famous cities in Switzerland and one of its most glorious business cards.Geneva is not only home to the headquarters or offices of many international organizations, but also has a thriving watch and banking industry.And the birthplace of the world's private banking is in this city.The city's private banks alone account for about 35% of the world's savings asset finance!
At 11 rue rraterie in Geneva, there is a nondescript four-storey white stone building that houses the headquarters of the Banco Llo-Audahin in Geneva.That afternoon, just as the sunset sun was about to take the last rays of her back into her arms, a motorcade stopped in front of the headquarters of the Bank of Loon Audahun.Under the protection of three Mercedes-Benz big Gs in the front, two and back, an extended bulletproof Mercedes-Benz S600 sedan was steadily parked in front of the headquarters building of Loon Odahin Bank.Chris and the others, dressed in capable bodyguard costumes, quickly surrounded the Mercedes-Benz sedan, and then after a series of orders, the door slowly opened, and Gege took Yang Jing's arm and got out of the car.It's not that Yang Jing deliberately wants to pretend, but if you want this kind of private bank with an ancient history to pay attention to you, you have to put out your own spectrum.Although Loon Oddahem believes in "keeping a low profile and being cautious", in this kind of place, if you pretend to be low-key, people will really ignore you.Not to mention that you're not here to save money, you're here to take things that have been kept by others for more than 70 years!
According to the rules of the Swiss banking industry, once the custody of something has exceeded the storage period, then the bank has the right to dispose of it.People have kept it for more than 70 years, and seeing that there are still more than 20 years for people to be able to deal with these things, you ran over and took it away of course, this is a joke.The fact is that in order to smoothly take out the materials stored here back then, Yang Jing and Gege must make a gesture!
ps: Bow and thank the "very lazy fish" for the tip of 100.