Just when the national junior team left Beijing and went on an expedition to Trinidad and Tobago, and was nervously jet lag after landing, adapting to the venue and environment, the food department of the family company was stupid food.For this food company with an annual profit of only hundreds of thousands, not only Wang Bin and Ai Xiaoqing basically don't care, but also many business executives in the family also have a lot of complaints, known as one of the four major systems, but its profit margin is not even as good as a branch of other groups, not to mention compared with the Beijing and Tianjin branches of the North Group, and compared with a flagship store of an Internet café in cities like Shenyang and Dalian, the profits are not as good.However, Wang Ai claimed: Even if ten catties of eggs can be sold every day, the company must be retained, and the level cannot be low, and it must exist independently.If they can't be sold, other systems of enterprises will purchase benefits for employees!
In this regard, during the Spring Festival in 2001, Wang Ai once analyzed with his family, Huang Xin's father and daughter, as well as Secretary Jin's father and son, the Zhou brothers and other corporate executives who were also at the time, saying that the functions of our family's enterprises are different, and the four systems have their own responsibilities.It was the first time for the family to hear Wang Ai say this, and they had never seriously thought about similar problems, that is, they stepped into an industry and developed an industry in a daze, which system made more money and invested more energy, and never thought about what else was related to these four enterprises that were far away from each other.Wang Ai pointed up his finger and said, "Manufacturing, oh, paper industry, is our foot."
Margins are meager, but stable and reliable.Even if China is blocked by foreign countries again, and our foreign branches cannot be opened, but with the fact that civilian paper is inseparable from the lives of ordinary people, we can also hold our ground, which is our base for retreat and comeback. ”The family nodded, with the saturation of the market in the three eastern provinces and the eastern part of Inner Mongolia, the profits of the northern group gradually shifted to the Beijing-Tianjin market and the Japanese market, as well as the immature industrial paper, printing paper and other fields, and the profits of civil paper are decreasing."
Flowers are our shape.China is a country with a flourishing literature, and when it comes to flowers, people will always subconsciously give it a romantic color.Whether it is "La Traviata" or the folk song "The Flower Girl", this is the case.We make flowers will give a romantic and warm impression to the outside world, which will contribute to our corporate image.Why don't we do real estate?
Everyone knows that the profits are so high, why don't we go to Dongshan to dig coal mines?
Everyone knows that the profit is so high, because the image is not good.When it comes to real estate developers, what is people's first impression?
Greedy!
When it comes to coal bosses, what is people's first impression?
Rich!
They will bring us strong cash flow and even government and business relationships, but they will also pollute our corporate culture and business thinking. ”"And beyond the first series, don't look at the Internet café, investment, and preparing to enter the film and television culture, but from the height of our enterprise as a whole, it is our voice and the place where we speak.What about the media in our country, which is not allowed to be owned by individuals, and will be the same in the future, so what will we do once we are wronged?
For example, environmental protection, hasn't the country been governing the 'five smalls' in recent years?
Although we are not a 'small papermaker', we can't stand the fact that some people at home and abroad are trying to fool us into de-industrialization, manufacturing, and playing the service industry like India, as well as the unwilling opponents of our northern paper group, so it is likely that there will be a wave of stigma against paper mills in the future.We are clear that the so-called papermaking wastewater pollution is not a big deal, it is not the same as printing and dyeing, electroplating, our wastewater in addition to the weak alkali that has occurred is paper fiber, there are no carcinogens, there is no serious harm to the environment, there are so many saline-alkali land in the country, what environment is harmed?
But I can't stop the people from understanding.What should we do if something like this happens?
We can use the Internet to speak, we can make documentaries about paper mills to wash away stigma, and we can push messages through the terminals of Internet cafes. ”"What's the use of that stupid?
There are few profits, and the image is generally nowhere to speak. ”Huang Xin said suspiciously."
Fool, fool is our god!"
Wang Ai said solemnly: "Stupidity is our spiritual core and the spiritual source of our overall enterprise system.What style is food?
Affordable, honest, not to grab profits, but to provide safe food for the society as the first standard, it represents our entrepreneurial spirit!
We can't make money for the sake of making money, then we will become slaves to money and not masters.We are a family of three, oh, four, how much can we eat and how much can we use?
Aside from the fact that my mother's jewelry cabinet can be worth 180,000, what else?
The 20 million yuan we donated to Renmin University and the High School should be enough for our family for a lifetime.So what are we going to do next?
My mom and dad are busy and separated, shouldn't you think about why?
Because after satisfying the basic needs of personal life, money no longer represents all kinds of consumer goods, but represents resources, and it has become a tool for us to do things.The existence of stupid food can remind us at any time not to become slaves of capital, and to keep in mind what is the direction and purpose of our business development after we run a business to this scale. ”After Wang Ai's words, Secretary Jin took the lead in applauding Wang Ai, and his son, who was a small cadre in the Municipal Federation of Trade Unions, also applauded Wang Ai.Therefore, after this incident, the position of stupid food has become more and more untouchable, with the scale of less than 1% of other enterprises in the core position of the four major systems, surrounded by the three behemoths of Liaoning North Paper Group, Liaoning North Flower Group, and Liaoning Beyond Entertainment Culture and Sports Group, the pride of the small, short and poor stupid food is unstoppable!
However, now this "little bit" is in big trouble.Although the stupid food was forced to retract back to the Liaoyang market, it also used guerrilla warfare to make the opponents extremely uncomfortable, and finally the two sides had to sign an agreement: the stupid food was limited to the two markets of Liaoyang and Anshan.But everyone knows that this is an armistice, not a peace agreement, and that the next round of war could begin at any time, after one of them is ready.Stupid Food relies on the three major enterprise groups, how can it be wronged?
Relying on the lofty sense of corporate mission and responsibility of "providing safe food for the society", Fool Food is always thinking about breaking out of Liaoyang and occupying the whole province.As for the opponents, it is also very painful to give up an Anshan market with a population of more than 3 million, and at the same time, the profits represented by the stupid price ten times higher than ordinary eggs are also greedy.In the first half of this year, the stupid food base was basically completed, and the first batch of laying hens and ducks began to be produced, but the first batch of products was small, so they were not in a hurry to push to the market, but gradually digested by the enterprise.But in this way, the news of the huge breeding base of Fool Food could not be hidden, and then it triggered a fierce backlash from the province's counterparts!
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