The room was quiet, beside the piles of luggage, under the light of the bright chandelier, Schlapna, Xu Genbao, Huang Xin, and Leonie quietly waited for Wang Ai's decision.In fact, for most underage players, the club, the head coach and even parents have a lot of say in who to hire as an agent, but Wang Ai's situation is obviously not the case, and it has become a habit for him to make his own decisions.Even Xu Genbao will not cook for him.Just when Huang Xin was thinking about whether to give Schlapner a cup of tea to change the topic, Wang Ai, who bowed his head and pondered, suddenly smiled, stood up, and stretched out his hand to Schlapner, who also stood up."
Klaus, thank you so much for being my agent, I'm sure it's been a wonderful collaboration!"
Wang Ai's words seemed to be a spring breeze blowing across the earth, and everyone in the room smiled.Whether it is Schlapner, Yang Chen, or Xie Hui, they all know that the commercial value of the two of them can only be said to be average, because the commercial value of foreign aid is usually relatively low.And the two of them also know that they will not be able to become the top stars in the German football league, and they have a deep and real sense of their own quality in this regard.And Schlapner, of course, also understands that in the professional league of any country, especially in a football powerhouse, the first commercial value will always be the national star, unless you are very special......
For example, Wang Ai is so fierce across borders.And Schlapner came today, very apprehensively.Because Wang Ai was not introduced to Germany by him, he didn't even have anything to do with him at all.And Wang Ai's huge commercial value is difficult to ignore.According to Schlapner, many big-name agents in Europe have noticed Wang's presence.If he doesn't do it again, I'm afraid it won't be his turn in the future.Schlapner knows very well that his advantage is nothing more than having a relationship with the Chinese national team, and he is far from being connected in the football circle and business circle.In the second half of 2000, Schlapner and Yang Chen had a dispute over some matters related to the brokerage contract, and the two parties terminated the cooperative relationship.Not to mention that the old man's income is missing a large chunk, it is also very sad, and more importantly, it has shaken the old man's confidence as an agent.In fact, so far, he has only two Chinese players, with an annual income of no more than 20,000 euros......
Strictly speaking, Schlapner is not a standard broker at all.Schlapner knew that coming to see Wang Ai today was a "reckless" move according to Chinese habits, and Schlapner was a little apprehensive when Wang Ai made a decision......
Who isn't tempted by a big gold mine?
So when he shook hands with Wang Ai, Schlapner was a little excited: Since I was no longer the head coach, how many years have I not made money?
The intention of cooperation between the two sides was reached, Wang Ai simply used the phone to change his and Huang Xin's air tickets to tomorrow, Xu Genbao didn't need to, he stayed and had nothing to do, and he still hung up on the football school, so he left directly with his apprentice after lunch, and at the same time, Leonie and his brother Jonas also returned to their hometown Dietfort first.Now there are only Wang Ai, Huang Xin and Bai Guanghai, Luo Tongliang and Schlapner who follow Wang Ai step by step.In the evening, Wang Ai did not let the old man return to Hesse, it was too far away, and the weather was cold, so he simply invited Schlapner to have dinner and chat, and stayed at home that day.Schlapner knows very well the habits of the Chinese and knows that this is the high courtesy given to him by Wang Ai, so he is very happy and has nothing to talk about with Wang Ai.Especially his coaching career, he told Wang Ai a lot of insider stories about some things back then.Of course, the main thing for the two is to talk about what to do with this agent job.Compared with big-name agents with massive resources who can determine the amount of a player's income, Schlapner is much weaker in this regard, especially in the face of Wang Ai.So the communication between the two people was very peaceful.Don't look at the agent who has been stigmatized by some people, in fact, no agent can't be called a star at all.The highest agent commission contract will not exceed 25%, and the majority of the income is taken by the players themselves.As for the athletes, whether they are celebrities, players or other sports, they don't care how they spend the money, or even Mike Tyson's extravagance and borrowing to get by, and finally complaining that the agent is a vampire, it is a sign of lack of clarity.A good broker is not only to help the "owner" to pull advertising, he is also responsible for the employer's image building, image design, image promotion, and use all means to enhance the employer's business value, from this aspect the interests of both parties are highly consistent.It can even be said that the stars and football stars seen by ordinary people are "designed" by agents, which is irreplaceable for the development of this business circle.Schlapner does not have a very specific idea of Wang Ai's image creation, because he does not know Wang Ai's family background, so his idea is relatively rough, just waiting for Wang Ai's topical outbreak to receive advertisements, endorsements and even transfers.But Wang Ai's thoughts are different from his, and the two communicate mainly in this regard.Later, Huang Xin also specifically asked why he agreed to Schlapner's candidate, and Wang Ai explained: "I'm not bad for money, so I can't find a big-name agent."
Because big-name agents are very strong, and their purpose is money, then I have to follow his baton and be busy with numerous advertising endorsement contracts.So what do I want?
So I need to find a relatively weak agent in order to plan my career according to my vision. ”When Schlapner understood Wang Ai's vision, he was not disappointed with the possible reduction in income, and signing Wang Ai was the greatest success.Wang Ai's idea can be summed up in one sentence: the endorsement fee can be small, but the brand must be a big brand.Because Wang Ai has a very clear design for his star image, any advertising endorsement that can enhance Wang Ai's image can be used for less money.Any advertising endorsement that conflicts with Wang Ai's image will not be accepted at a sky-high price.Wang Ai not only represents himself, but also represents Chinese, Chinese players, as a "three high" star with high intelligence, high education and high ball skills, he is naturally very picky about advertising partners, because Wang Ai's "personality" is very special.For example, Wang Ai can endorse the German Volkswagen for 500,000, but he must not endorse Daewoo of South Korea for 5 million.And these things must be explained clearly to Schlapner, and Schlapner must be given a clear idea and direction, so that the old man can save time and effort, and Wang Ai can also work less.The contract was hastily signed the next day for a period of one year, with the scope of the German company stipulated.Schlapner made a lot of concessions on the content of the contract, such as 5% for commercial endorsements and 8% for transfers, which are lower than the ordinary standard.()