In the Toyota Coaster car speeding on the Shenda Expressway, among the five people, even Sun Yi and Ren Chao, who are about to serve as the personal guards of Wang Ai and Huang Xin, are actually middle-level managers of the company.Wang Ai's idea sounds like a wealthy true fan behavior at first glance, but it actually makes sense.A very important feature of Wang Aijia's enterprise is to cherish feathers.From the support of Dumb Food to the student fund, it can be seen that under the market economy, it is certain to make money by doing business, but how to make money is particular.Even if Sun Yi and Ren Chao did not participate in Wang Ai's "Four System Function Symposium" and heard Wang Ai's analysis, but stupid food is around, and everyone can slowly figure out the taste when they grow up year by year.When one year is stupid, two years is stupid, three years and five years is still stupid?
It's like an honest man in the unit, is he a fool for one year, a fool for two years, and a fool for three or five years?
The purchase of Liaozu is a strategic investment beyond its own development, and it may also have the purpose of catering to Wang Ai's interest, but there is no doubt that this strategic investment, even if the scale of investment is not large, will become the most famous action beyond the first series, and Liaozu will also become the most famous signboard in the four major systems.The social influence of the glorious team with a history of several decades is far from being comparable to that of the four major systems that have been established for less than ten years.So how to make this investment worthwhile?
Wang Ai's idea is actually a sentence in the final analysis: either don't do it, or do it well.Since the original purpose of our investment is to use Liaozu to enhance the corporate image, we must unswervingly complete this idea, and we can't be a wall-riding faction, and we want fame and money.With the advent of the Internet era, fans exchange views with each other on the Internet, beyond what the investor thinks, what the purpose is, sooner or later they have to be cleaned."
Okay, let's talk about Liaozu first, and I'll talk about it when you have a preliminary agreement."
Liu An nodded: "Then I'll report to you about the entertainment matter."
In the past two years, with the help of Mr.
Wang's relationship, we have had a lot of contact with the cultural circle in Beijing.Since we revealed that we want to enter the film and television industry, many directors have come to seek investment, and we have tried to get in touch with a lot.But we are short of talent.You know, I'm a computer person, and I don't know anything about the literary and art world, oh, and now I am used to calling the entertainment industry, so I haven't dared to make any moves.However, as the breadth and depth of our contacts increase, I think this area of investment can also be tried to start. ”"Oh?"
Wang Ai said with interest; "From what point to start?""
People!"
Liu An said solemnly: "We don't understand the script, we don't understand the film market, and we don't understand the ratings.But we know how to read people, so my assumption is that our investment in entertainment is not to go to the script, but to the people, that is, the investment follows the people. ”Wang Ai blinked, looked Liu An up and down, and turned his head to look out the window.The entertainment industry is a vanity fair, there are too many rights and wrongs in it, there are not only personal grievances, but also the factors of capital profit-seeking, as well as the promotion of agents and media, Wang Ai instinctively dislikes this piece, but he can't avoid it.If you want to let transcendence play the role of "mouth", you must enter the entertainment industry and have your own literary and artistic works.But Wang Ai or his friends are very unfamiliar with this piece.In this case, choosing someone to invest in is undoubtedly a safe practice."
Is there a goal?""
Yes!
Two!
”Liu An nodded and said, "One is a writer and the other is a director."
The author's works have a great influence in the capital and even the whole country, the value of the adaptation is high, and the director has a great reputation, and almost every work will cause a sensation. ”"Oh, who?"
Wang Ai said curiously."
The writer is Wang Shuo, and the director is Zhang Yimou."
Wang Ai exhaled lightly and nodded: "What about the cooperation method?"
”"The initial idea is to build a good relationship with these two.From our initial contact, Wang Shuo himself also hopes that his works will have a stable investor, which is of great help to him in the adaptation of his works, which can not only increase income, but also avoid random changes.Director Zhang Yimou's works, we also hope to be a stable investor. ”"Wang Shuo doesn't say it first, Zhang Yimou's works have stable investors, right?
We rob people of business?
”"It's not a business grab."
Liu An shook his head: "After all, film works are risky, who doesn't want investors to share the pressure more?"
Besides, with our high-end Internet cafes covering the whole Northeast, our influence on the film market is great.There is one small thing that we did not publish in our corporate newsletter.In the past two years, a popular movie in our Internet café was "Journey to the West" by Hong Kong actor Stephen Chow, and now the discussion is very hot, and almost every customer who comes to our Internet café will watch this movie once or even many times.And the reaction of this movie in the Hong Kong market was very average, and it was even said by many local Hong Kong film critics to be Stephen Chow's Waterloo.But with the discussion in our Internet café and the subsequent large-scale promotion, the reputation of the film has been greatly reversed, and it has even been fed back to the Hong Kong market.Through this incident, we found that since we cover basically high-income young people in Northeast China, they are also accustomed to discussing the latest games and movies in Internet cafes.Nowadays, the ticket price of movie tickets is relatively high, which coincides with our customer base.Before the release of the great director Ang Lee's "Crouching Tiger, Hidden Dragon" last year, their promoter specially negotiated with us, hoping that we would cooperate with the promotion, so we tried it, using the Internet café to push it, according to the post-investigation, the effect was very good.Therefore, at least in the Northeast film box office market, we have a lot of influence.Therefore, our cooperation with Director Zhang, or with his other investors, also has our advantages, with a population of 100 million in Northeast China, no investor will let go of our publicity channel.From a national point of view, we surpass the chain Internet café is also the largest and most extensive publicity channel. ”Wang Ai smiled: "I understand what you mean, that is, to say something arrogant, who else should I be?"
”Liu An also smiled: "In fact, there are many benefits of our large scale, such as the emerging online games "Legend", "Millennium" and "Miracle" in the past two years, their games have been negotiated with us before they were launched, especially "Legend", we have a good talk with Shanghai Shanda, in the whole Northeast, we have given us the most points and cards, and now the income of this piece has accounted for one percent of our annual revenue." ”()