In the conference room, it was as warm as spring.Standing here and looking south, when the weather is good, you can even see the shadows of the mountains.Nearby, there is an endless field of farmland with a meandering river in the middle.On the east side of the farmland is a patchwork and colorful town.Due to Wang Ai's limited time, this interview is actually a joint interview.Among them, there are not only China Central Television Sports Channel, but also "Süddeutsche Zeitung", and even RTL TV, which has always been against Wang Ai, as well as reporter and commentator Zoneborn.Even Zoneborn didn't expect that Wang Ai would actually ask him to come by name.He didn't believe his sarcasm and ridicule of Tübingen on TV, and Dr.
Wang didn't know it.So sitting in front of the smiling Wang Ai, I felt uncomfortable.CCTV reporters have already attended the post-match press conference of the last match and have also been invited to attend the reception, so the relevant topics about the game and the German second division have been interviewed, and domestic fans have already seen it.So today I came to interview Wang Ai personally.In other words, the sports channel is also ready to join the public opinion carnival that is inseparable from Wang Ai's 2002 annual inventory of Chinese football.If it weren't for Wang Ai's refusal, the big fat man Zhang Bin would have the urge to plan a sports version of "Art Life".Fat people also have ideals, don't think I'm only funny!
In addition to these three media outlets, this time, because the Ministry of Culture took the lead in bringing people over, one media entrusted the leader of the Ministry of Culture to come forward to make a request, so they temporarily joined in.It is the "Sports Weekly" that has been in a cold war with Wang Ai for two years.As the country's largest sports newspaper, the two sides could have a good cooperation.But it's also because the shop is big, it's a little arrogant.Two years ago, at the World Junior Championships, the national junior team was not allowed to be interviewed by the media, and as a result, an expatriate reporter who worked at the time forcibly broke into the training ground, which provoked Wang Ai to get angry.Since then, the relationship between Wang Ai and the media has fallen into a situation of mutual coldness.For them, Wang Ai is just a young star, and it is unreasonable to have such a big shelf.And Wang Ai also scoffed at the title of "uncrowned king".It is not that Wang Ai discriminates against the media or journalists, but that the common problem of the media is that they want news and fierce information, and the characteristics of exchanging news for survival determine their style, which is no different from the Chinese media and the Western media.It's just that in China, the media are all controlled by the party, so no one dares to play on political news, this is a high-voltage line.Therefore, all the wildness of the Chinese media is put on the field of culture and sports, especially football.Because even if the news of culture and sports is wrong, it doesn't matter much.To put it cruelly, singing, acting, including playing football are all entertaining people, and 99 percent of them are not serious.So that's where fake news comes in.Football is the number one sport that the whole people pay close attention to, and there is a serious "supply and demand imbalance" between the demand for news and the output that football practitioners can provide, or the people's desire and supply are completely unequal.So all kinds of messy things came out.During the World Cup, there were already more than 800 Chinese journalists in South Korea waiting for the national team to feed, and Wang Ai's outstanding performance led to the addition of 400 reporters from various media outlets in China.With so many reporters and too much pressure on the national football team to be interviewed, it is conceivable what they sent back to China.Yang Chen complained to Wang Ai, saying that a reporter interviewed him by phone once, but in the next six months, almost every half a month, he had an exclusive interview with himself, and it was a full page.The income of sports stars is nothing more than salary plus advertising, so especially big stars are very careful about their image.And the blind "interview" is to invisibly deprive a star of his economic income.For example, Wang Ai won the German Second Half Championship with the team, which was a period of strong news explosion, and it was also the best time to receive advertisements and endorsements.In this case, Wang Ai must control his exposure and "release" the news in a step-by-step and rhythmic manner, so as to make his image as positive and lasting as possible.It's called communication.And at this time, if there is a random interview, even if he does not say the wrong thing, it will disrupt Wang Ai's steps.Therefore, Wang Aining can reduce the amount of exposure and not choose partners casually.At present, he has two partners: one is the CCTV sports channel of TV news.The other is the hometown media "Liaoshen Evening News".As the No. 1 football star in China, Wang Ai, who has a very high degree of topicality, is of course not unprocessed by the media, but soon these media inexplicably received warnings from some large companies, such as Zhongyuan Paper Company, Donghai Paper Company is very enthusiastic, and there are a lot of Internet companies in line......
If you dare to make up Wang Ai's news, be careful that we don't advertise in your house, how much or less, think about it!
There is very little news about Wang Ai in the media, if you want to watch Wang Ai's news, you either watch the sports channel or buy "Liaoshen", no matter how itchy the other media are, they have to endure it forcibly, even if these two companies have at hand, Wang Ai does not have much news material.This is truly the first person to become a domestic football player.In fact, if Wang Ai's friends do not intervene, in terms of Wang Ai's current status, role, and influence, the Information Office of the State Council will also notify all localities internally sooner or later that they are not allowed to fabricate news related to Wang Ai.A similar situation is like Yao Ming, who has been topical since he landed in the United States, but there is very little news about him in the domestic media, just because the leader has something to say.After all, the Liaoshen Evening News is a comprehensive newspaper and does not send special personnel in Germany.In order to make up for the shortcomings of the print media, and of course, to ease relations with the "Sports Weekly", Wang Ai agreed to their joining.As for not accepting interviews with German media, this is the first question asked by the calm Zoneborn in this interview."
Why don't you give interviews to the German press?"
Wang Ai leaned back on the sofa comfortably, turned his head to look at the reporter of the "Süddeutsche Zeitung" and said: "I remember, when I first came to Germany, you interviewed me after a game, right?"
”"Yes!"
Today's reporter of the Süddeutsche Zeitung is a beautiful big sister, "but it was on the pitch at the time, and as for the off-field, at least today, it is not as formal as today." ”"Okay."
Wang Ai pointed to the teacup, made a gesture of invitation to her, and turned his head to look at RTL's big nose: "Mr.
Zoneborn, it should be said that I did not deliberately avoid the German media.However, it takes a suitable time and opportunity. ”"Like now?"
Zoneborn shrugged.He did not become polite because of Wang Ai's "special approval", but the fire in his chest burned, not only because of his media attributes, but also because of his beloved Cologne team, and because of the German society's extreme hunger for Wang Ai's news."
Is it because of the appreciation of Mercedes-Benz, so we want to work hard to help the sponsor's products better promote?"
Zoneborn nodded: "I know, the Chinese are very poor, so you have almost no immunity to money." ”()