At the beginning, Wang Ai was in the planning period of the Dashuai Stadium, and even did not hesitate to personally send a letter to the Ministry of Housing and Urban-Rural Development to implore the decision-making, with the completion of the Dashuai Stadium for nearly two years, its economic benefits, social benefits and other comprehensive interests have been more and more fully reflected.Wang Ai's long-term decision-making vision has become more and more distinct.Now, Dashuai Stadium has become an important landmark building in Liaozu, Shenyang City and even Liaoning Province.First of all, let the people of Liaoshen be proud, after all, the bird's nest that really opened the building with Chinese characteristics is still under construction, and the Water Cube is now full of scaffolding, and this "big tiger" is the first to dare to impact people's existing concepts with an eclectic appearance, and it is the only alternative among all the football fields in the country!
Liaozu also had the title of "Northeast Tiger" in history, and Zhang Yuning and their group of people were also called "Liaoxiao Tiger", in short, the tiger was the totem and symbol of Liaozu for a long time.However, later Liao Basket convulsed and changed its name to "Liaoning Hunter......
Liaozu is over.In short, across the Hunhe River, the Dashuai Stadium facing the Tiger Hall is now a well-known cultural building in the country, giving birth to a series of commercial phenomena, such as the new team flag of Liaozu has increased the silhouette of the tiger head, and the commercial area around the Dashuai Stadium sells more tiger-shaped souvenirs.On the occasion of the first anniversary of the completion of the Dashuai Stadium last year, in order to deepen the emotional connection with the fans, Liaozu also specially made hundreds of tiger head hats, that is, the hat worn by children in the past with a tiger head on the top of the head and a face under the tiger head.It can be used as a cotton hat in winter, and it is fun to wear it in summer.This measure is essentially the same as the fan team of Shanghai Shenhua's "China Red Devils", which is a kind of brand building and cultural construction behavior to strengthen the team's own image, stabilize the fan base, and build the team's culture.Unexpectedly, this tiger skin hat played a big role.When a Chinese Super League away team came to the Dashuai Stadium, hundreds of tiger heads appeared in the stands, but it was enough to bluff people.Anyway, the Northeast people's temperament is whirring, and they are embarrassed, anyway, they won a big victory in that game.As a result, the tiger head hat has gradually become the identity of the most loyal fans of Liaozu!
They usually make an amazing tiger roar at the critical moment of the team's offense and defense, which also makes the Liaofu stadium the first in China to bid farewell to the "national scolding" and enter the civilized society.The inheritance and totem of the Siberian Tiger of Liaozu and the Northeast people, the shape of the Siberian Tiger with the handsome aura and the tiger hall not far away, the tiger head hat and tiger roar of the fans, with the shape of the Dashuai Stadium as a link, the upper and lower connections have been realized, and Liaozu has also re-regarded itself as the "Siberian Tiger".The special cultural temperament in the stands of the Dashuai Stadium driven and inspired by the special cultural temperament of the Dashuai Stadium is also unique in China, and you will not be able to experience it at all if you don't come to the Dashuai Stadium.Behind this, there is a meticulous design that surpasses the company's general manager Huang Xin.Huang Xin, who graduated from the first EMBA of the National People's Congress and often exchanged views with Wang Ai, re-injected the spiritual symbol into Liaozu step by step, and created the most well-known football stadium in the country with both soft and hard power.is definitely worthy of Wang Ai's family's trust and decentralization of her, and it also makes her position unshakable in transcendence, Liaozu and Liaobasket.This time, the national team chose the Dashuai Stadium as the main venue, and the special cultural temperament of this stadium is conducive to the promotion of China's image and the broadcast of the game, which is also one of the considerations of the Football Association.Huang Xin, an outstanding sports manager, was planning how to maximize the benefits of the next game when the national team won all three games at the end of March and qualified brightly.If the national team wins in Riyadh, the next game will be a battle of celebration.If you draw or lose, the next ball is a life-and-death battle.No matter how you count it, it is very, very important, and it is very, very explosive and disseminated.If you don't take advantage of this to bring some private goods, who is worthy of the graduation certificate of the first MBA of the National People's Congress?
Worthy of the teachings of those old professors of the National People's Congress?
If you don't use it well, you won't have the face to go back to see the teacher.So, before the national team came back, Huang Xin convened a meeting of managers from beyond sports companies, beyond cultural companies, and beyond entertainment companies, and there were also relevant people such as Liaozu and Liaobasket to discuss how to use this game to maximize the benefits of Liaozu and beyond.One of the first things to rule out is the bad idea of increasing the price of football tickets!
Huang Xin said: We are not short of money, what we want is influence, what we want is to give a very deep impression to fans across the country, what we want is our brand value, and what we want is the recognition of our image!
In a word, if people mention the words "Liaozu" and "transcendence", they can involuntarily think of some pictures of this game in their minds and form a long and profound memory.Not to mention making money, but also losing money.Because the next time Dashuai Stadium will host a national event, I don't know when it will be.Good things can't just come by one family, the Football Association must also balance.As a result, after a few days of discussion, a series of meticulous publicity and promotion activities were formed, including soft and hard advertising on television, radio, newspapers, networks and other platforms, and the core of all this planning fell on the tiger head hat.The stands of football matches are a major attraction, and the profits of fierce leagues around the world are largely realized by the fans in the stands, and their costumes, props, movements, organization, and voices are all means of competing for commercial interests.It is not easy to unify the costumes, after all, the fans have their own ideas and personalities, and it is not possible to force the uniform, and this is not a kindergarten activity.So, the tiger head hat has become a good choice.Come to the "Tiger Stadium" and get a souvenir of the tiger, no one will object.Beyond the company also spent a lot of money this time and launched two tiger head hats.One is a papier-mâché hat that can be picked up free of charge at the entrance of the stadium with the purchase of a ticket.The other is the old tiger head hat, which is priced at 30 yuan and 60 yuan, and is available in cloth and leather.When Wang Ai returned to Shenyang with the team on June 4, he was busy with the press conference and the appointment of the captain during the day, and when he met Huang Xin in the evening, he got Huang Xin's report and couldn't help but give Huang Xin a thumbs up: "I have a lioness in Germany and a tigress in China, high!"
”"Crackle, crackle!"
Huang Xin's fist rained down on Wang Ai's head wearing a tiger hat, causing Wang Ai to scream.Shi Wenjun and Xu Qinglian, who came together, also joined in the fun, and they also put on cute tiger hats curiously, and when they saw that there was a advantage to take advantage of, they also stepped forward to punch and kick.Well, that's how tigers and tigresses go on a daily basis.()