After converging Zhu Heyuan and Chen Jingang, two representatives of the Football Association, Wang Ai's team was finally formed.After a night in a hotel in Nuremberg, I rushed to the headquarters of Adi the next day and was greeted warmly.After Wang Ai shook hands with the other party, he looked at Schlapner, the old man was in charge of the negotiation for two months, and he looked a lot thinner.Wang Ai stepped forward and gave the old man a hug.The old man was slightly stunned, and then laughed heartily.This agent, Wang Ai has become more and more satisfied.Although his ability is average and his connections are not extensive, he faithfully fulfilled his original oath and almost perfectly completed Wang Ai's vision.In the past three years, although there have been not many advertisements, they have focused on big brands and large enterprises, and have been responsible for many complex negotiations.There is no merit, and there is hard work.And what Wang Ai wants is not the kind of credit of a big-name agent, but precisely this kind of hard work.It has to be Schlapner's kind to be suitable.The group arrived at the conference room, last night Wang Ai had carefully read the text of the contract that Leonie had taken, and had no objection to the specific terms, and today in front of the lawyer hired by CY Sports after watching it in detail, he took out a Montblanc pen and solemnly signed his name.With the completion of this five-year contract with a total value of 85 million euros, the conference room resounded with warm applause, and the negotiation teams of both sides were the most enthusiastic, and their two months of hard work finally came to an end.The guests of the Football Association represented by Zhu Heyuan and Chen Jingang, the guests of Wang Ai's family represented by Xu Qinglian, and friends close to Wang Ai, such as Leoni and Constance, also applauded and congratulated Wang Ai.Wang Ai and the other party's manager in charge of business development got up to shake hands after signing each sign, and shook hands with the other party's negotiators, after which Wang Ai gave each of his negotiating team members a hug.After a brief celebration, both sides attended a press conference and re-signed a large, non-legally binding document in front of a large press conference, which was shown to the reporters.Under the illumination of a series of flashing lights, Wang Ai in a Chinese-style dress and the manager of the other party in a suit shook hands in a friendly manner, and then answered reporters' questions.There are many strange questions, some ask Wang Ai if he is considering a transfer to the Bundesliga, some ask Adi about the next new product, some ask Wang Ai how to spend the money, and some ask Adi what kind of plan he has for choosing Chinese players.On this occasion, of course, Wang Ai can't make an astonishing statement, after all, this occasion actually belongs to Adi, and people signing a contract with so much money is itself a kind of propaganda for their own company, so Wang Ai's performance is decent, or he answers the question smoothly.The five-year contract of 85 million euros, of course, is paid in installments, and Adi originally considered to be small and then large, but under Schlapner's struggle, it was basically the same every year, because the banknotes are always depreciating, and the more you get first, the more you will undoubtedly make a greater profit.This point is also Wang Ai's explanation, because next year will be the subprime mortgage crisis, and the dollar and the euro will depreciate in an uproar.The final five-year payment amounts are 15 million, 16 million, 17 million, 18 million, and 19 million respectively.At the same time, there are many additional clauses in the contract, in terms of cooperation requirements, Wang Ai needs to comply with the requirements of attending more than two Adi new product promotion meetings or conferences a year, shooting Adi advertising films and promotional films within six times a year, each promotional film is no more than one minute long, and the shooting time is not more than one hour.In terms of discipline, Wang Ai must not wear clothing and shoes from other sports brands in training and life, and do not cooperate with other sports brands.It is not allowed to engage in activities that violate the image and brand image of Adi company, there shall be no major scandals due to personal reasons, and no behaviors that violate social justice and morality.Once it appears, Adi will reduce the payment of the contract or even cancel the cooperation according to the situation.On the other hand, Adi Company has also set up a lot of bonuses under the efforts of Wang Ai, including World Cup and Olympic qualifying bonuses, World Cup goal bonuses, Champions League goal bonuses, major personal honor bonuses and personal major events that are of obvious help to Adi Company.In short, they are all temporary rewards linked to Wang Ai's personal influence and commercial value appreciation.When Wang Ai flipped through the contract, he found that although these bonuses were detailed, they also left a lot of room for wealth, after all, no matter how detailed the contract was, it was impossible to be exhaustive, detailed, and omission.According to the experience of signing contracts in the past and the understanding of the same industry, this kind of major commercial contract of sports stars often depends on the quality of cooperation between the two parties.If the cooperation is good, the company will be generous, and if the cooperation is poor, the company will be stingy.Western society also talks about human relations, such as this kind of major cooperation, are included in the company's annual major plan, if not too dead, as long as this kind of contract is signed, the two sides will become an alliance of interests, easy will not give up.Of course, if you make a sky to the death, the company can only stop the loss with tears.At the same time, if the contractor's performance is getting better and better, which greatly contributes to the company's value, then the company will also pay non-contractual benefits in order to compete with competitors for the next signing opportunity, such as temporary additional bonuses, such as providing additional funding, such as introducing other companies that are not competitors to cooperate with, such as influencing transfer negotiations, and even playing a role in the fight for major awards, etc.Wang Ai's personal commercial value development has not been fully released because of this signing, just as his news value has never been fully developed, maintaining a certain hunger and thirst is conducive to Wang Ai's more calm choice.It's the same whether it's an advertising partnership or a journalistic partnership.It is precisely because Wang Ai's side has always been coordinated and methodical that he finally won the very superior contract conditions.In the past few years, during the mutual inspection period when the two sides signed a contract every year, Wang Ai's consistently wonderful performance and good record were all favorable factors that prompted Adi to make up his mind.After the contract was signed, Wang Ai has become the global spokesperson of Adidas and one of the global spokespeople in the field of football.Although there are many spokespersons of Adi Company, football, basketball, and tennis, the identity and status of the spokespersons are different.The lowest is the regional endorsement, such as Zheng Zhi and Zhang Liangying, and above is the product endorsement, such as the globally renowned Gerald, and then the corporate image endorsement, or the overall product endorsement, Wang Ai is in this case, which is directly linked to the overall image of Adi Company, so the two sides are so cautious, and the endorsement fee is so high.()