Image, simply put, is a persona.Both have external manifestations and internal support.In other words, the inner thoughts, morals, and values determine the external words, deeds, behaviors, and mannerisms, thus calling and driving people who appreciate, like, and accept this image.Naturally, consumer trust and brand impression are generated.There are always many sides to a person, and some sides are contradictory, but business needs can only show one side to enhance its impact.Therefore, no matter whether it is beautiful or ugly, good or evil, after all, it is not like a human being to bring goods.In a pluralistic society, the market is segmented, so the creation of the image is becoming more and more personalized, in order to accurately grasp the target market and fully mobilize.It is no longer possible to cast a wide net, and it is necessary to focus on training, which is the inevitable pursuit of profit maximization.Now Wang Ai is facing this problem.In the past, Wang Ai was underage, learning prodigies and sports prodigies, all of them were prodigies, with a unified image, unified inside and outside, so this problem is not prominent.But with the advent of adulthood, there are more roads ahead, and how to go and where to go really needs to be carefully studied.Wang Ai's choice of choosing a private car when he first arrived at Chelsea last summer already had a little color in this regard, and later Schlapner's side continued to feedback the opinions of some customers who had been in contact for a long time but did not win, which also promoted Wang Ai's thinking, such as Nokia.There are many mobile phones under it, for different groups of people, although Wang Ai's overall endorsement is not impossible, but Nokia has other overall spokespersons, hoping to cooperate with Wang Ai on a certain mobile phone first, but Wang Ai's image is too complicated, not as strong as a single image of people, so it has not been talked about.Leonie tends to retain the image of a scholar and focus on creating a gentlemanly footballer, so that although the scope is narrow, it is more compatible with some products and some brands, and both parties will be more loyal.In this way, even if Wang Ai retires one day, the cooperation can continue.Xu Qinglian's opinion is to lighten the color of chemists, highlighting the masculinity of Wang Ai's man in adulthood, so as to be suitable for more products and brands.Neither of the two could convince anyone, and finally let Wang Ai get his opinion.Wang Ai doesn't know whether these two people are out of different perspectives or different conclusions to observe the problem, or the two are vindictive, if Wang Ai can figure it out, he doesn't need to ask them, seeing that the two are arguing, Constance can't say why, so he simply called Huang Xin for an international long distance, one, two, three, one said, Huang Xin didn't ask anyone what point of view, and directly told Wang Ai, how do you downplay, you are also a scholar, your temperament, and your living habits can't be changed.Huang Xin leaned towards Leonie's opinion, and Wang Ai also faintly felt that this was good, after all, if Xu Qinglian came, he could get more money, but he would also be very busy, and Wang Ai always had some time for himself.So I made a decision and listened to Huang Xin.In the future, the image will still be in accordance with the past, or Wang Ai's true colors.The next question is how to spend the money, Leonie and Xu Qinglian do not agree to spend at will, nor do they agree to buy luxury houses, luxury cars, yachts, jewelry, and art, and the two are surprisingly consistent in this regard.And the reason is similar, I am afraid that Wang Ai will indulge in a luxurious life and no longer struggle, after all, Wang Ai is only 18 and can't support his old age from now on.Moreover, things like jewelry and art can indeed retain their value, but they are of no practical use other than to show them off.And Wang Ai's academic qualifications don't need to be so showy.But how to use it other than that, they can't say why.Leonie has been working in this football field for a long time, and she also knows that Wang Ai can no longer buy a football team, and Tübingen is in an excellent financial position and does not need Wang Ai to continue to invest.Xu Qinglian is still a student, and her innate quality and acquired cultivation are not equal to her vision, and she can't see too much.We all know that it is good to buy a business, but what company to buy is a black eye.Wang Ai wanted to buy Airbus, but that was the lifeblood of the French, and they couldn't buy it if they had money, let alone couldn't afford it at all.If you want to go to the former Soviet Union, you can draw an aircraft carrier, and the Varyag has returned to Dalian.But a few years ago, Wang Ai couldn't afford it.Besides, this thing is not something that Wang Ai can play.Wang Ai's enterprises are either agricultural and sideline products or light industrial products, although the scientific progress in this area is not small, but the research is also very fast, and the family is also constantly internal research and external acquisitions, which is not very urgent.So, for a while, the money really can't be spent.Later, Constance cautiously suggested, is it a charitable fund?
Charity funds are not small.It is possible to avoid taxes, the main one being the inheritance tax.The older generation made a name before they died, and donated naked!
To whom?
Either the family charitable fund is listed in the name of a friend's charitable fund, so there is no need to pay inheritance tax.Then, the controller of the fund is still its heir, and then the fund can be spent however he wants.For example, if you buy a villa for your family, you can claim to be improving the living environment for charity workers, sharpening knives and cutting wood.Cultural and sports stars also engage in this, relatively speaking, celebrities need to be exposed frequently, but whether entertainment stars are singing and acting, it normally takes a long time to brew before they can be exposed once, so they need to often do some charity dinners to show their faces.And sports stars don't need it, one is that the competition performance of sports stars has a long impact cycle, and the other is like Wang Ai, there are games every week, and there are exposures every week, and this entertainment star can't catch up with gritted teeth.Therefore, the authenticity of sports stars doing charity is the highest.Constance took out the invitation letter sent by tennis star Agassi to Wang Ai from his briefcase, simply put, asking Wang Ai to pay for it, and everyone made a name for themselves.The premise of the cooperation between Agassi and Adi is that Adi supports him in charity, why is Agassi, who has retired from the army, doing charity?
At least it's simpler than businessmen and entertainment stars.Wang Aisi agreed after thinking about it, in the past, he received endorsements and charity piecemeal, and half of the endorsement fees were donated through different channels, but Adi's sum was too big, and he donated more than 40 million euros in one shot, which was fatal, too sensational, and too hateful, so it was right to engage in a charity fund that would flow for a long time.Wang Ai doesn't want to bring much fame to this, mainly to protect himself.So, on this evening outside London, three 23-year-old, 18-year-old, 16-year-old girls and an 18-year-old guy came up with a 42.5 million euro personal charity fund, ready to be registered in A Coruña, named "R Fund" after the initials of Wang Ai's most famous nickname, Rey.()