In a sense, Wang Ai is really irreplaceable.In terms of global spokespersons, there is no shortage of big-name stars in Europe and the United States, but in China, Coca-Cola, the first international brand of beverages, must find ways to win Wang Ai.Otherwise, if Wang Ai and Pepsi sign an exclusivity agreement, then Pepsi may catch up in China's market share.Because Chinese football is the number one sport in China, Wang Ai is the number one star in Chinese football, and he is not alone, the Thubin root system in the national team speaks, he is the leader of the Tübinn root system.If he wants to say that he hates Coca-Cola, he doesn't dare to say that there is no one in the national team, but at least none of the Thubin roots will not sign a contract with Coca-Cola.This is still on the premise that the two sides are safe, if he is offended, he doesn't have to make up rumors, just publicly say: I don't like to drink Coca-Cola......
China has tens of millions of senior fans!
More than 200 million ordinary fans!
How much does it cost one person in this group to drink one less can a year?
What's more, how many loyal fans here are all Wang Ai who have been watching the game for several years?
How much would it cost if one in five would never drink Coca-Cola again?
Does it make a difference for them to exchange Pepsi?
In addition to football, Wang Ai is also a big philanthropist, social activist, and even the most well-known young thinker in China.What Hong Kong and Taiwan stars, what European and American stars, all can't be compared.Wang Ai does not attend chaotic social activities, so ordinary people can't figure out his true status through comparison, but for Coca-Cola, which spends tens of millions of dollars a year on market research, it is clear.Although China is not rich now, Coke is also a civilian drink, and Wang Ai is such a giant as ambiguous, who can rest assured?
In addition, Wang Ai is famous for his big mouth, so the manager of Coca-Cola China trembled when he saw Wang Ai!
I'm afraid that this guy will come up with something tiger.There are many people who decide the fate of Coca-Cola in China, such as officials, but officials are different from social figures, and they are all cautious in their words and deeds.For Wang Ai, a drink is not related to the national economy and people's livelihood, whatever he says, the superiors will not interfere.But what did he really say, would Coca-Cola still be happy?
And it is said that Wang Ai has always been very supportive of national brands, and Wahaha, a competitor in national brands, is tinkering with very coke......
This TM is terrible.So in the past few years, Coca-Cola has become more and more famous with Wang Ai, and it has become more and more cautious, for fear of offending him.Coca-Cola is very good, but it can't stop Wang Ai from kicking, and his hands are not so long.But as long as Wang Ai is still playing, his influence in the Chinese market is first-class, even decisive, then Wang Ai can easily destroy Coca-Cola's good situation in China.Therefore, this time Coca-Cola came to Chelsea, in addition to really discovering that there was a great business opportunity in the action of the top cola can, but also taking the opportunity to contact Wang Ai head-on to see how this magical Dr.
Wang pondered.Or that sentence, what are we all about, why don't you tell us?
Schlapner is aware of Wang Ai's concerns, and Wang Ai's previous contact with Coca-Cola is also responsible for him, of course, specifically, he is responsible for slurred speech, crooked mouth and eyes, and ambiguity.But the old man also felt that this kicking of the Coke can was a good opportunity to test the reaction of the Chinese people and Chinese fans to help Wang Ai rest assured.And from the bottom of his heart, he doesn't support Wang Ai's concerns, he always feels that Wang Ai takes too much care of Chinese fans, or is too careful about his image.Schlapner persuaded Wang Ai at Kobham's home for a long time before Wang Ai finally agreed to make initial contact.There are two steps, one is to complete the latest Coke Can Kicking event first, and Schlapner is responsible for signing the contract with the other party.After all, Wang Ai is the initiator of this activity, and he must sign a contract separately, because if the follow-up activity continues, Wang Ai will inevitably have to release a separate advertising film, or attend any event or the like, which must be agreed with the other party first.Then learn about the views of the domestic society from multiple channels such as the Chinese market and Chinese online forums, and then decide on the next step.Although Wang Ai still didn't agree, Schlapner and Coca-Cola were all relieved.Agree, the first step is good.After filming the commercial and talking to Schlapner about it, Wang Ai put it aside and began to devote himself to training, and the 30th round of the Premier League is coming.Chelsea beat Tottenham 2-1 in the last round and Arsenal beat Liverpool 2-1.Although Arsenal is not much of a threat to Chelsea, the problem is that Henry has scored two goals in the 28th round of the game against Fulham, narrowing the goal gap between him and Wang Ai to 1 goal, and in this game against Liverpool, because Wang Ai returned to China for training and did not participate in the game with Tottenham, Henry scored two goals again, breaking through the number of goals to 19 in one fell swoop, surpassing Wang Ai's 18.After participating in the 28th round of the match against West Brom, Wang Ai also told Yan Zhu that for a star like Henry, the difference of three goals was nothing at all, and the match between Arsenal and Fulham had not yet started.As a result, in just two rounds, Wang Ai changed from the first in the scorer list to the second.It's unbearable.The Premier League Golden Boot is an important bargaining chip for Wang Ai's two major football awards approaching the end of the year!
In fact, the competition between him and Henry has this consideration, the golden boot equals chips, and the silver boot equals shit.The upcoming round of 30 is also crucial for Chelsea.It is not only about whether Chelsea's unbeaten record can be advanced to an unprecedented 56 games, but also whether Chelsea can win the championship eight rounds ahead of schedule!
The current Premier League record of early title winning belongs to Manchester United, the pinnacle of the 00-01 season, which won the championship five rounds in advance.In the current standings, Chelsea have 28 wins, one draw and 85 points, 25 points ahead of second-placed Manchester United with 18 wins, six draws and five defeats.There are only 38 Premier League games in total, and Chelsea are four-fifths of the way through.This record is not just a single record, it marks that Chelsea's season has not only updated the three major records of consecutive wins, unbeaten and early titles, but also surpassed countless powerful teams in one fell swoop, and can even be said to be the strongest Premier League team in history.This is very important for Roman's ideals, for José's ambitions, and even for Wang Ai's ambitions.This qualification is hard for everyone.()