After receiving Schlapner's call, Wang Ai thought he was talking about Coca-Cola.Indeed, the negotiations between the two sides have been going on at a rapid pace recently, and Coca-Cola hopes to complete the negotiations before the real climax of the duel between Wang Ai and Henry, that is, to make a time difference before Wang Ai's commercial value is magnified to the maximum.Wang Ai, on the other hand, hopes to use Coca-Cola's huge influence and comprehensive strength to occupy a favorable position in the division of club interests at the end of the season.As a result, both sides skipped some unnecessary back-and-forths and made great strides towards the final agreement.At present, Wang Ai has learned that the negotiations led by Leonie himself focus on the length of the contract, Coca-Cola hopes for a ten-year contract, while Wang Ai hopes for four or five years.Coca-Cola is optimistic about Wang Ai's growth, so it hopes to tie it up for as long as possible.The four-year cycle of Wang Ai's side, taking into account the impact of the World Cup, with Wang Ai's shooting skills, as long as the Chinese team enters each World Cup, there is a chance to compete for the golden boot, which will inevitably bring about a rise in commercial value, so the four-year cycle is the most beneficial.In addition, in terms of the contract amount, Coca-Cola initially proposed an average of one million euros per year, and said that this was already 30 times that of Liu Xiang.On the other hand, Wang Ai believes that an average of seven million per year is a reasonable price, which is not only the reference of other people, but also the reference of Wang Ai himself Adidas.It's just that Coca-Cola is a civilian drink, so the endorsement fee can't be more than professional sporting goods.During the negotiations, Coca-Cola's idea of using Liu Xiang's endorsement fee as the calculation coordinate was sternly rejected by Leonie.It's not that there is anything wrong with Liu Xiang, but the price at which Liu Xiang signed the contract at that time was also ultra-low, and Coca-Cola signed the contract before Liu Xiang shined in the Athens Olympics, which just seized the temporary low tide of Liu Xiang's commercial value.And there is a big difference between Wang Ai and Liu Xiang, one is a hurdler athlete, and only a few years and a cycle of competitions can be noticed, and the commercial value fluctuates greatly.Footballers, who also play for Chelsea in the Premier League, play every week, so their commercial value is relatively stable.In addition, Liu Xiang's influence is concentrated in China, while Wang Ai's influence is spread all over the world.In other words, Liu Xiang is actually the spokesperson of Coca-Cola China, while Wang Ai is the global spokesperson."
The only doctor among active players", this label is even more important than any Premier League Golden Boot and Champions League Golden Boot.Because for Coca-Cola, their products are sold not only to fans, but also to more ordinary people.And Wang Ai's popularity among ordinary people, not to mention Liu Xiang, is much better than Beckham.Even if most ordinary people are not impressed by Wang Ai, they at least know that there is such a number one person.Therefore, although Wang Ai's commercial value is not comparable to that of heartthrob Xiaobei, at least it is not comparable to Liu Xiang.Therefore, taking Liu Xiang's endorsement fee three years ago as an example is almost tantamount to humiliating Wang Ai's commercial value.Fortunately, the swords and swords at the negotiation table are common, Leonie's rebuke did not affect the progress of the negotiations, Wang Ai privately estimated that the signing cycle should be about six or seven years, and the average annual endorsement fee should be around five million.The dust is expected to settle before the end of the season.During this time, Wang Ai did not pay much attention to Coca-Cola's negotiations except for carefully adjusting his state in order to play against Henry and Sheva in the league and Champions League respectively, so he received a call from Schlapner and thought that the negotiations were completed.The result was not, but an olive branch handed over by Barak's agent Becker through Schlapner, with only one content: We are ready to admit defeat, what conditions do you have?
Wang Ai listened for a while, he really didn't care about the matter between him and Barak, from various channels and levels, Barak's pressure has disappeared, and it is not worth mentioning, so he didn't think about what conditions he should put forward after Barak bowed his head and admitted defeat.After Schlapner's explanation, Wang Ai understood that the so-called conditions of the other party mainly refer to two aspects, one is that Wang Ai's side can accept what kind of attitude the Ballack side will admit defeat, is it a public mention of the No. 13 jersey to admit defeat or not to publicly mention the initiative to show goodwill?
On the other hand, Wang Ai needs Barak's agent to help him contact advertising endorsements in Germany to compensate, or cooperate.After listening to Schlapner's explanation, Wang Ai smiled dumbly.It wasn't a call from Barak himself, but it wasn't much the same.I never thought that one day I would let a superstar like Ballack obediently run to admit defeat, but on second thought, the star himself may be a little stubborn, but the agent of the economic animal will only calmly consider the pros and cons.It would do Barak more harm than good to him now, and it is important to be able to gain his own understanding and let the previous struggle disappear without leaving any sequelae.Face?
How important is face?
How many years does a 30-year-old superstar have to make money?
Almost without much thought, Wang Ai told Schlapner: Forget about mentioning the No. 13 jersey publicly, it will make the other party too unable to come to the stage and affect the relationship between teammates next season, and the other party can openly show favor.Wang Ai also reminded the other party that taking advantage of the fact that Wang Ai did not score in the last round, Henry and Vanney did not score, and this duel temporarily entered a low ebb period to seize the opportunity, and don't wait until his side and Henry start to compete fiercely again.At that time, not only would he not be able to grab the media page, but his own side would also find it difficult to accept the other party's surrender with a gentle attitude surrounded by crazy fans.As for the commercial advertisements in Germany, Wang Ai also kindly asked Schlapner to communicate with the other party, although he did not have much hope, but it was better than nothing.The network of each broker is different, there is a certain complementarity, some advertisements are not suitable for Barak, if you come to sign a contract with yourself, Barak's agent can share the commission with CY brokerage.Wang Ai's attitude conveyed through Schlapner can be said to be very friendly.Both Barak and Becker were relieved to hear the news, so Becker suggested that employers take the initiative to contact the English media, especially Wang Ai's "royal media" Daily Mail, to further show favor to Wang Ai and avoid the media misinterpreting their intentions.Barak nodded helplessly.Jamie, who often gets scoops because of Wang Ai's relationship, has now joined the editorial department as an official reporter, and after Barak sent an invitation, he was assigned by the editorial department to go to Munich to prepare to report on this "surrender ceremony" that did not see the smoke of gunpowder.()