The Time interview did not bring Wang Ai direct economic income, but the impact it brought was unparalleled.Not long after putting down Yan Shiduo's phone, the call from home came, Wang Bin and Ai Xiaoqing had heard Wang Ai say it, but they heard that being on the cover was completely different from being on the cover.Many of their well-informed business friends have sent them congratulatory calls, some even directly from the United States.Parents warned Wang Ai to guard against arrogance and rashness, now is the time for the whole country to look at you, take a magnifying glass to look at you!
Then there are the phone numbers of Wang Ai's teachers and professors in middle schools and universities, the phone numbers of Wang Ai's friends in the Youth Philosophy Society, the phone numbers of Wang Ai's classmates, the phone numbers of friends who can talk beyond entertainment, and the phone numbers of friends beyond sports, all of which are in the address book.Then, there are calls from teammates over there, former teammates, coaches, former coaches, friends in the club.Congratulations, teaching, sharing, curiosity, all kinds of voices and emotions are full of Wang Ai's surroundings, there are many people who can't make calls can only send text messages, Wang Ai has to reply to text messages one by one, and he is very busy.People like this in the address book, even if Kangsi is around, Wang Ai has to come in person.In the interval between answering the phone, Wang Ai updated a blog and uploaded photos of all the members of the national team at the Xianghe base.The number of visitors to Sina's blog surged for a while, and then Sina.com simply posted a striking advertisement on the front page to divert traffic.I forgot to mention that Sina.com also has the investment of Wang Aijia's "Future Fund", and Sina Blog has a higher shareholding ratio.The next day, there were phone calls one after another, which seriously affected Wang Ai's preparations, Wang Ai had to temporarily develop a temporary recording of Wang Ai's "ringtone" with China Mobile, which was Wang Ai's apology statement, hoping that friends would communicate by text message, and the phone would be handed over in a few days, which helped Wang Ai return to calm.However, Wang Ai himself got out, and the matter itself is still evolving violently.Almost all the mainstream media in China have reported on it, which can be described as overwhelming, more sensational than Wang Ai won the World Cup silver boot that year, and the newspaper with the largest circulation in China, "Reference News", released a full-page translation of this report, pushing the impact of this incident to the peak.Of course, this is also related to the fact that this report is more positive, otherwise it is the kind of evaluation that "the influence is greater than the song, and dancing is just like that", I'm afraid no one will publish it.The whole report is divided into four parts, the first part of the subtitle is "The Eighteen-Year-Old Challenger", which details the process of Wang Ai's public appointment with Henry, which is called the focus of the entire football world.Time magazine astutely pointed out that this was a prelude to the big plans of the Chinese star.He challenged not only Thierry Henry, the striker of the French national team who had dominated the Premier League for many years, but also two major awards in football, as well as many traditions and systems in English football."
The King of China is an anti-traditional, anti-system hero" is the core idea of the first part.The second part, titled "Exquisite Marketing", provides a detailed analysis of Wang Ai's challenge from a commercial point of view, starting with the two months of business crisis in the Premier League after Chelsea won the title eight rounds ahead of schedule, briefly introducing the huge threat that Wang Ai faced in the Chelsea team, and then praised Wang Ai's move to Thierry Henry, cleverly getting out of trouble and even fighting back."
In addition to being a football star, China Wang is also a wise entrepreneur and planner", which is the core thesis of the second part.The third part, titled "Where Did He Come From?"
, quotes many Chinese media comments and reviews Wang Ai's growth process, arguing that Wang Ai is a typical example of individual growth in the era of China's reform and opening up.From poverty to wealth, from farmers to scholars, from scholars to football stars, it reflects the changes in the entire Chinese society and the growth history of its heroes."
Contemporary Chinese Heroes" is the thesis of the third part.The fourth part is titled "The Great Philanthropist", and the article says: When many young people of the same age are still immersed in the library, lingering in the campus dance, looking and listening to the secrets of the opposite sex with shyness, Mr.Wang from China has become the largest individual philanthropist in Chinese mainland, with a cumulative donation of more than 120 million US dollars in the past five years, including 100 million US dollars in donations aimed at helping poor high school students go to college, and helping 20,000 college students who may drop out of school to complete their studies.Although it will put a lot of financial burden on their backs, the level of income after college is enough to make the program popular compared to dropping out of high school.Mr.Wang should be on the list of the world's philanthropic celebrities, but before that it was not widely known.In the wrap-up section of the entire story, Time Magazine said in a more relaxed tone: "When we asked him about his childhood dreams, he recalled, maybe an arcade machine?
When we asked him why he didn't build his dream estate, why he didn't buy a luxury yacht, a private jet or even a private island, he joked that he was influenced by Spider-Man: Withgreatpowercomesgreatresponsibility!
(With great power comes great responsibility).Frankly speaking, the cover idea of this report came from the self-ridicule of the interviewee.In his relaxed and witty tone, we touch his clean soul through his achievements and his career. ”The last sentence of the full text is: "There is no Spider-Man in China, and there is Spider-Man in China." ”It is difficult for a Chinese person to be gazed at by the American media with gentle eyes, depicted with warm brushstrokes, and baked with warm emotions, and this report not only caused a strong reaction from the media, but also set off waves in European and American society.Many people were also attracted by the report, and Chelsea Football Club and CY Agency received a large number of advertisements and media offers in a short period of time.Objectively speaking, this report, for professional athletes, is a little unprofessional, and it is not an authoritative award of various types, but the influence of "Time" is too great, so that when Wang Ai was going to Germany with the team, some media had raised Wang Ai to the height of a "national hero".No matter how powerful you are at kicking football, it is also "Wendou", to compare with Yue Fei, it is shameless to die, neither shameless, but also dead!
When Wang Ai and the Chinese national team landed in Frankfurt and drove to Tübingen, the elder Kugel took out a well-prepared gift after giving Wang Ai a warm hug......
Spider-Man's hood!
Genuine!
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