For the Chinese film and television industry, it is quite a pity that there has never been a special film and television drama work for such a big "plate" of Chinese football.This is a gold mine, a living big IP, with an innate audience of "100 million", as long as the film is not bad, it is on the screen, and it is not worried about the box office and ratings.However, Chinese football was once very unsatisfactory, with fans complaining and social resentment, so no one dared to invest.In the past few years, the results have gradually improved, and world-class stars such as Wang Ai have emerged, and the time to shoot film and television dramas in Chinese football is slowly ripe.Although a rough calculation has a bright future, no matter how little investment in a film and television drama is, it will cost tens of millions, and it is difficult to say whether the market will accept the genre films that no one has made.Besides, although there are many Chinese fans, most of them sit in the living room to watch free live TV, and there are not many who actually spend dozens of dollars to watch the stadium.In this way, it is even more uncertain whether Chinese fans will be willing to spend money on a football-related film and television drama.There are only 200,000 people who go to watch the seven Chinese Super League games every weekend, and if only these people are willing to spend money for Chinese football, how much will the box office of the film be made?
Two or three million, isn't that a loss?
And about football, just like Wang Ai said in Bai Yansong's program, most of the Chinese fans are not professional, nor are they single-minded, their loyalty to the team is very average, and they usually have to go to work and school.Cut off patriotism, there are not many people who really like the sport of football.This means that once the climax period of the World Cup and the Olympics has passed, the popularity of the whole society will decline rapidly, and the film will probably not be able to summon ordinary fans to the cinema.After all, for them, watching the live broadcast of the game is to cheer for the country, and watching football movies has no such effect, it has to be people who know football very well, or are willing to understand.As a result, although many film and television drama companies have put Chinese football film and television dramas on the agenda, they have become very cautious when it comes to specific investment, unless Wang Ai is allowed to show his face.But the question is, why did Wang Ai show up?
This question involves Wang Ai's commercial gold content, and it is also an endorsement, why is Wang Ai a super-first-class price and treatment?
Not only because of hard power, but also because of operational subtlety.There has never been a star of Wang Ai's level in China before, and Lao Hao and Lao Fan didn't know much about business operations in that era, so Wang Ai is different.His events will appear frequently with the help of CCTV's platform and his personal super performance, which ensures that his popularity is always maintained in the ranks of domestic first-class stars.But at the same time, he has a very strict control over exposure outside of football, and at present there are only four of his "royal" media in China, Xinhua News Agency, CCTV, Liaoshen Evening News, Liaoyang Daily, in fact, most of the time there are only Xinhua News Agency and CCTV.In the early years, there were still people who used his name to send "interviews" or something, and later after various means, no one used them, and fans across the country have become accustomed to it over the years, and there is no news of him in other channels, at most, his personal blog occasionally updates a little something.Therefore, the entire Chinese society is "hungry" for his news, so much so that the ratings of his advertising films are much higher than others, so it is destined that Wang Ai, who "brings his own traffic", will definitely not show up in the Chinese football films shot by other people's film and television drama companies.But Wang Ai doesn't show his head, others can't support this market, although Lao Bai is second only to Wang Ai in terms of popularity, it is also a big difference, and as for Qu Bo, they are even worse.But others can't do it, it doesn't mean that Wang Ai can't do it himself, it just so happens that Wang Ai still has this idea, so Liu An and the others submitted a report and designed more than a dozen shooting plans, which basically revolve around Wang Ai.Wang Ai was angry, just kidding, I wanted to transfer the pressure when I was doing this, isn't it the other way to shoot like this?
even asked someone to dig out that this company was Wang Ai's own, and after making trouble for a long time, he made a film for himself, and he couldn't face it?
So Wang Ai waved his pen, crossed out everything related to himself, and focused on excavating the part of Chinese football history, and then Wang Ai came forward to publicize.In this way, there are only three things left to shoot: the "Chinese captain" around Lao Ma, the "Zhixing style" around Rong Zhixing, and the "Chinese ball king" around Li Huitang.Among them, Li Huitang's achievements are the highest, but the time is too long and the popularity is average, which determines that the audience will not be very wide; Lao Ma's deeds are recently, although the audience is wide, there are also bad points, most people still remember it vividly, which determines that it is difficult to make commercial films, and can only be done around documentaries, but the box office of documentaries cannot be said; Finally, Rong Zhixing, this is a football saint without black spots, the only widely recognized representative figure of Chinese football, retired for 24 years, there are still many people who remember him, and the memory is not very clear, which means that he has both market value and room for adaptation.So, the target was on Rong Zhixing's side.Wang Ai met with him after this year's World Cup, and was entrusted by him to hand over a set of gifts to Pele.But Wang Ai didn't think of this at that time, and then thought of Wang Ai, so he asked the company to touch Rong Zhixing first, but was sternly refused.What the old man said: "My achievements are all in the past, and I don't have much to do with my achievements." ”Now it's troublesome, the old man is highly respected, and he is a banner in Chinese football, if he doesn't agree, he doesn't agree, people are not bad for money and not bad for fame, the so-called wall is a thousand people, and no desire is just!
In order to surpass the company's face, it is impossible to say that it will not be moved at all, unless the old man is given an order from the Chinese Football Association.But in business, why does the Football Association come out?
If the Football Association is allowed to come out, will the box office score in the end?
So this matter can't be moved here, the family's intention is to let Wang Ai come forward, Wang Ai also feels that such a big thing should really be invited by him in person, at least from the etiquette so that people can't find fault with it.But now, how can Wang Ai have that time?
So this matter can only be put aside temporarily, today on the morning when his teammates were preparing to play the first game of the Champions League group stage, Wang Aidu and Huang Xin, Leoni and others revised the relevant plans through the Internet at home, and by the way, they chatted with everyone in their various teammates groups.After lunch, Xu Qinglian arrived, and the family was neatly ready to watch the evening game.()