The closer we get to the centennial celebrations on March 8 local time, the busier the club becomes, inviting more than 200 well-known former Inter stars to the scene, and also inviting some stars to perform, which is a huge workload.After the end of the game, the club will organize a cocktail party to thank these guests, and at the same time, the centennial celebration and the good momentum of winning the championship this season will also make a way for the club to make a big profit to alleviate the financial difficulties.So the "dad" who loves to run to the base finally stopped, and Wang Ai's itinerary suddenly became denser.The wonderful goals in the game of the Roma team are still fermenting in the world of public opinion, and it seems that they have broken through a certain critical point, hula, and the Italian business community, which has been on the sidelines for more than two months, has taken action, and real heroes such as Eni Petroleum, Telecom Italia, Kone Group, and Bank of Intesa Sanpaolo have handed olive branches to Wang Ai.Because the advertising agreement between Wang Ai and Inter stipulates that both parties have the right to refuse, that is, the advertisement brought by one party can be vetoed if the other party finds it inappropriate.But because the image of the club itself is relatively tolerant, unlike the difference between players, and Inter is in a shortage of money, almost everyone refuses.In this way, the influx of advertising invitations are concentrated on Wang Ai.It was impossible for Wang Ai not to do it, and the secretary team agreed that Wang Ai should find something that did not use his brain, did not take care of it, but was time-consuming, so as to save him from thinking nonsense.So the new advertising agreement included a lot of business activities, including the model catwalk for the fashion show requested by Giovanni Valentino.In most of these advertising offers, Wang Ai gave full authority to the decision of his secretaries and was willing to be a tool man until he saw the name of Ferrari in the documents.Ferrari is a sub-brand of the Fiat Group, the founder family accounts for 10% of the shares, the most famous is the sports car, sent an invitation to hope that Wang Ai can endorse the sports car, it is said that it is a new model to be launched next year.But Wang Ai didn't look carefully at the details of the new car, so he called back directly and told his secretaries: "I am not suitable for sports cars, at least not in China, and ask the Fiat Group to reconsider the cooperation partner."
Please change the sports car, please change the car if you want me. ”Huang Xin, who was in charge of Wang Ai's commercial affairs, received Wang Ai's feedback and thought about it and conveyed it to the Fiat Group.The senior executives of the Fiat Group, who were in charge of the negotiations, were surprised by Wang Ai's feedback: the cooperation of up to several million euros is not wanted?
It has always been normal for big-name stars, especially young stars, to endorse sports cars, young, individual, sporty, and temperamentally highly consistent, why not?
Check again the vehicles that Wang Ai has currently endorsed, Mercedes-Benz 600, Bentley Flying Spur......
Old man's car!
In order to show respect for the Fiat Group, Huang Xin sent Leoni back to Italy ahead of schedule to the Fiat Group headquarters in Turin and told the deputy general manager in charge of brand promotion in person: "Sports cars in China are only slightly more expensive than in Europe.Among the still relatively poor Chinese, sports cars are often endowed with cultural symbols of luxury, arbitrariness and frivolity, which is inconsistent with Wang Ai's image positioning of low-key, kind, public welfare and Kochi. ”This statement dispelled Fiat's doubts, and it was obvious that Wang Ai was going to endorse the Ferrari sports car, which would damage his advertising revenue in other aspects, so he could only push it back.Later, after some research, Fiat believed that the two sides still have a basis for cooperation, after all, Fiat is a large group company, with many brands and products under its command, and it can always find a suitable one, and Wang Ai's reputation is now skyrocketing.Later, Leonie directly agreed to the cooperation invitation submitted, because it was for the MPV purchased by Wang Ai's family as an endorsement, and I heard that Wang Ai had already bought a car for daily use, and Fiat was even happier.Regarding Fiat's tentative invitation to endorse the whole group, that is, to be the top spokesperson, Leonie politely declined, and Fiat did not insist.For the Fiat Group, which produces most family cars and construction vehicles, the profits are not as lucrative as those of luxury cars, so the money to ask a spokesperson is not much.For example, Wang Ai's cooperation is only 2 million euros a year, so the level of cooperation between the two sides is relatively low, which is also the most appropriate after considering the interests of both parties.Just like Wang Ai's advertisement for Bentley Flying Spur, which is only a few hundred thousand euros a year, Wang Ai is not an endorsement of Bentley, but only an endorsement for this car.His status among Bentley's spokesmen is also not high, and there is no exclusivity agreement between the two parties.This wave is generally like this, except for Zovani Valentino, the other party is sincere, but unfortunately the strength is average.The last time Wang Ai cooperated on the basis of the sincerity of the other party, of course, the money given was enough to agree, this time it was a formal business negotiation, and the price negotiated in the end was not high, of course, the other party did not put forward too many requirements, which is equivalent to specially inviting Wang Ai to attend this fashion show.Since this is Wang Ai's first appearance as a model, the appearance fee negotiated is 1 million euros, but in the end, Wang Ai still wiped 10,000 yuan.In fact, at this stage, both sides also understand in their hearts that although both sides have a strong willingness to cooperate, they can only cooperate to this extent, because the strength of the two sides is seriously unequal.Zovanie Valentino can neither match Wang Ai's worth nor the influence to help Wang Ai improve his image.Valentino is a first-class brand, but it's a pity that the three are divided, except for the women's Valentino can still maintain the top stream, the two that make shoes and do everything are only second-rate.Jose can get 4 million euros a year for Armani, Wang Ai has to be at least 1.5 times as much as him, and in the case of a large and small store, he has to increase the weight, so that the endorsement fee of 8 million euros a year is something that Zhuofani can't afford anyway.And Armani and Versace, who can afford it, haven't thought about whether to sign a top endorsement contract with Wang Ai.Giorgio Armani has invested too much in Shevchenko, but Wang Ai and Sheva have not had a good relationship during their time at Chelsea......
In fact, nothing happened directly between the two, but they couldn't stand the media hype, so that the outside world generally believed that the relationship between the two was extremely bad, so Armani was suspicious of starting cooperation with Wang Ai immediately.Dolce & Gabbana was enthusiastic about signing a comprehensive agency agreement with Wang Ai, but after analysis by Wang Ai and his secretary team, he believed that the characteristics of this brand were youthful, full of personality and even anti-traditional and pampering, and there was a bit of hippie ideological core, which was inconsistent with Wang Ai's conservative and introverted public image in Europe as a whole, so it was also rejected.However, Dolce & Gabbana didn't care very much, and within two days of pushing on Wang Ai's side, it came out that they had signed Messi, probably in their opinion, it was still a young Messi who was more suitable, even if both of them were 87 years old.Reborn at the top of football