The day after the competition, Schlapner, the manager of the marketing department of Adi and the chief broker of CY Brokerage, came to the door to discuss the publicity strategy of the two awards in 2009.It was in the conference room at the base of Appiano, where Wang Ai's home was taken care of, and Massimo's son Angelo was also present.Whether Wang Ai can win the two awards has a direct impact on Inter Milan's advertising revenue, so when Moratti is not available, his son attends in his place.All parties first summarized Wang Ai's capital in this year's two awards competition: on the individual side, he broke the 59-year scorer record in Serie A, and improved by 5 goals to reach the performance of 4, which is indisputable.At the same time, at the age of 23, he became the first goal in the history of the Champions League and won the Champions League Golden Boot for five consecutive years.Wang Ai is by far the most efficient goalscorer in the history of football and has often put in impressive performances.It is said that Wang Ai is also the strongest candidate for the "Puskas Prize" that will be held this year.On the collective side, they won the quadruple with Inter Milan and might have won the treble by now if it weren't for the unexpected defeat to Shakhtar Donetsk in the UEFA Super Cup on 28 August in preparation for the Milan derby on 30 August.At the same time, in the South African Confederations Cup, he won the Golden Boot, Silver Ball and fourth place in the collective result.In contrast, Wang Ai's biggest opponents, Messi and Ronaldo, cannot be compared with Wang Ai in terms of this year's results.Cristiano Ronaldo, who only won one Premier League title, is destined to run along, while Messi, who has won the La Liga championship, the Copa del Rey and the Spanish Super Cup and the Champions League runner-up, is also a chess match.The outside world is generally optimistic about Wang Ai's two awards, and even Messi himself seems to have given up the competition, and recently changed the aggressive and self-respecting mentality of previous years in an interview, and turned to praise Ibrahim: "It's very lucky to be teammates with Ibra, and I am very optimistic about this year's Champions League title." ”All in all, the situation is very good.After a day of discussion, all parties agreed to follow the pace of last year, including the club's canvassing, sponsors to create new advertisements and place them, agents to communicate and coordinate actions with other sponsors, Wang Ai himself to be interviewed to build momentum, and so on.After arranging this matter, Wang Ai's press officer Jamie immediately contacted the reporter of "Milan Sports Newspaper", and the two sides agreed to conduct this interview on the 22nd, that is, after the match between the Champions League group stage and Real Madrid.This summer, Inter Milan deployed troops, and Real Madrid, which is also a giant, was not idle.Florentino, who returned from the king, vowed to open the second phase of the Galaxy Battleship, not only bought Kaka, who vowed not to leave the Rossoneri, but also pry Ronaldo from under Ferguson.As one of the four best stars in international football in recent years, Real Madrid took two of them!
The ambition is unmistakable.In fact, Florentino also called Wang Ai this summer, but unfortunately, during that time, Wang Ai was discussing the combination of military thinking and the tactical play of the national team with a group of professors in the military camp deep in Yanshan, and he didn't bring a phone at all.The news of Wang Ai's "disappearance" was actually first spread from the Spanish media, and it was later forwarded by China to form a small storm.Florentino got Wang Ai's phone number from Schlapner, but seeing that Wang Ai could not be contacted, he continued to negotiate with Schlapner.But Wang Ai had clearly told Schlapner before that he would not consider going to Real Madrid now, so the upright Germans rejected the kindness of the "captain".Dig deeper, although Florentino is ambitious, his ability to transform paper power into combat effectiveness has not been high.The results of the first phase of the galaxy are like that, especially the initial stage is quite difficult, and it is very difficult for the superstars to merge.So even if he goes to Real Madrid, Wang Ai will never be in the foundation stage.Anyway, his most praised ability is the efficiency and versatility of his goals, which determines that he is not so dependent on the team compared to the average star.It is better to cooperate, and if he can't, he can solve the problem himself.As for always joining when the team is getting better, whether the lack of shared hardship will affect the club's goodwill, Wang Ai doesn't care at all.Since the passage of the Bosman Act, there has been no environment for loyalty in international football, especially Real Madrid.You talk to Real Madrid about loyalty and dedication, does Real Madrid talk to you?
Everyone is an animal of interest, and no one should play with anyone in the game of "feelings, obligations, and dedication".On the contrary, a calm and ruthless attitude like Wang Ai can protect his interests to a greater extent.There is also the media that is not optimistic about Real Madrid's performance in a year or two, such as the time point agreed by the reporter of "Milan Sports Newspaper", which itself means that it is not optimistic about the results of the match between Real Madrid and Inter Milan.In recent years, Real Madrid has been the "peak" of the "Champions League 16 Lang", and it has a great name, and it can maintain the level of a group qualification every year.However, it is not right to say that Wang Ai does not talk about any favors, for example, he did not use the pretense of negotiating with Real Madrid to force Moratti to write a check, on the one hand, Wang Ai does not have an agent like Mendes, and on the other hand, after once again increasing the share of portrait rights in the Chinese market, Wang Ai is already satisfied.A large part of the high salary of football superstars is that 50% of the portrait rights they sell are converted into part of the salary, for example, Inter Milan is the absolute main force, Wang Ai is 12 million, and McConn is only 3 million, can it be said that one Wang Ai tops 4 McConn?
The difference is that Wang Ai is a striker and has more advertising endorsements.But Wang Ai is different from ordinary superstars in that he does not pursue the level of salary, but pays attention to the level of overall income.After all, he doesn't need a salary to show his status, and his goal speaks for itself.This is directly related to his nationality.On the one hand, he could not afford the loss of the accusation of "black-hearted Chinese"; On the other hand, China's huge economic aggregate and weak football status quo determine that China's football advertising endorsement market is almost his pocket.In contrast, Messi wants to share the Argentine market with Aguero, Zanetti and even Maradona; Cristiano Ronaldo wants to share the Portuguese football market with Benzema, Quaresma and even Jose.In China, Lao Bai and them together only account for a little more than 30%, and Wang Ai alone accounts for 60%!
According to the general practice, the average annual income of 500 million yuan to Wang Ai in the Chinese market should be handed over to the club 250 million, and the club will then compare the influence of the two sides, specifically according to Schlapner's calculation, it should be about 150 million to Wang Ai's salary card.But in that case, Wang Ai's salary will reach a terrifying 2,700 euros!
So Wang Ai chose the same 12 million as Messi, but increased the share of the Chinese market to 90%.The actual "salary" has increased from 27 million last season to an astonishing height of 32 million.Moreover, silently.Reborn at the top of football