In the small conference room on the third floor of the quaint and solemn Beijing Hotel, Adi's negotiation team led by Herbert, chairman of Adi, and Gao Jiali, general manager of Greater China, sat on one side, and Wang Ai, Leonie, Schlapner and other Chinese negotiators sat opposite.The negotiation teams of the two sides are very interesting, Herbert's deputy is Chinese, and Wang Ai's "deputy" is a German, you have me, I have you, and no one can deceive anyone.The contract that is about to be signed is the biggest in Wang Ai's history, and it is actually the biggest in Adi's history.Unlike Nike, Adi has always been cautious in choosing a spokesperson, preferring to spread out his resources rather than throwing a lot of money at an NBA star at every turn, like Nike.This is probably the reason why the moral level of Europeans is a little higher than that of Americans.In the past five years, Wang Ai has created great records one after another, from the Premier League to Serie A, from Germany to South Africa, Adi has obtained an explosive growth, continuous appreciation in situ, and a spokesperson who is close to the achievements of the king of football at the cost of a young star, and has made a lot of money!
Herbert's argument for convincing the board of directors with the ultra-high endorsement fee of 320 million euros over five years was: "He is the perfect spokesperson. ”At this time, Wang Ai, who was sitting opposite Herbert and looking down at the terms of the contract, was an invisible hand that drove performance growth in the eyes of Chairman Adi.In order to show solemnity, today Wang Ai deliberately wore his signature formal wear - a youth uniform with a small stand-up collar.After he came today, he temporarily renegotiated the issue of bonuses for major events, and increased it by 30%, of course, at the cost of Wang Ai will also pay 30% more "labor", as for other terms, Wang Ai almost swept away.I only watched it carefully when it came to the additional clauses, and I also took the German contract and compared it.Clause 6 of the Additional Clause: Paragraph 1 of the Termination Clause: In the event of any of the following major scandals, Party A will consider reducing the endorsement fee by 10%, 20%, 50% or even terminating the contract, including but not limited to drug abuse, fighting, public expression of racial discrimination, national discrimination and other serious scandals, as well as violations of the law and criminal punishment.There is nothing new from the previous one, Wang Ai turned this page, and the second page is the second paragraph of the termination clause: when there is a major scandal among Party A's senior officials and other spokespersons, especially when there is a public insult to Chinese politics, culture, or ethnicity, or when he makes remarks in support of separatism, Party B can freely terminate the contract.Wang Ai was relieved when he saw this, and the fierce negotiations in the past few days are also one of the main points.Gao Jiali blamed Wang Ai for this: "As an Adi global enterprise, it is impossible to make such irrational behavior that is equivalent to giving up the 1.3 billion large market."
Adi will not accept the act of a spokesperson taking the initiative to terminate the contract, you must have enough respect for Adi. ”Schlapner, who represented Wang Ai, ridiculed him: "Let me remind you Mr.
Gao, my boss is not a regional manager with an annual salary of hundreds of thousands, but a partner with an annual salary of tens of millions."
If I can't get the respect that matches the salary, I'll give Nike a call. ”After several quarrels, Schlapner insisted that this clause be included.Seeing this, Wang Ai turned his head approvingly and glanced at Klaus, and then turned his face to look at the Adi team opposite: "Mr.
Herbert, Mr.
Gao Jiali, we have had a very pleasant cooperation in the past five years, and I hope that in the next five years, our cooperation will be even more pleasant." ”Before Wang Ai's words fell, the applause of Adi's team rang out.The applause from both teams also made the reporters waiting outside the conference room scratch their ears and cheeks.Wang Ai sat in place with a smile and did not move, nor did he move his pen, and after a while, he continued: "This additional termination clause is something I asked my agent to add, so I think it is necessary to explain my idea to you gentlemen a little." ”Herbert looked at Wang Ai seriously, and Gao Jiali was also full of curiosity, so he listened to Wang Ai say: "I have lived in Germany for many years, and I know what German society is like.Frankly speaking, not only Germany, but also many European countries mistakenly think that attacking China is not a big deal because of the moderation of the Chinese, and Germany still has a deep-rooted yellow peril theory.I think that if I were to say that the Germans today are barbarians based on the history of the Roman period, you would certainly not accept it, and then conversely, I would be very unhappy when you insulted China. ”Wang Ai swept his eyes at the Adi team opposite, and said slowly: "Once the phenomenon specified in the termination clause occurs, Adi will lose the Chinese market but still be a global company, but what about me?"
China is my home, and I can't leave China, so ......"
Wang Ai's eyes widened and his expression was very serious: "I must remind you gentlemen that my reaction will be very fierce at that time.In China's core interests and China's national honor, I am no different from ordinary Chinese, and I must stand with them.Even if I don't do anything to you, I will do it. ”"Some things can be about interests, and some things must be about positions."
Wang Ai's warning sounded very unexpected and harsh to Adi's team.Herbert pondered for a moment and said to Wang Ai sincerely: "We have huge interests in China, we are businessmen, we are not politicians, and interests will drive us and determine our words and deeds.After all, no businessman would do anything to damage his wallet.I would like to apologize on behalf of you about some bad voices in German society, and I would like to believe that Adi will not do such a thing.Even if there is a few people, such as our junior employees, we will do our best to make up for them, so that they do not become a rift that destroys the good relationship between us and, more importantly, between us and the Chinese market. ”Wang Ai nodded, and said very sincerely: "Mr.
Herbert, please believe me, I am not saying this as a means of negotiation, but as a sincere warning.I am very happy with the cooperation with Adi, and I very much do not want anything to ruin our cooperation.I will not do anything that harms Adi, and I also hope that Adi will not do anything that harms me, only in this way can our cooperation be carried out happily. ”"So......"
Herbert stood up and stretched out his hand: "Let's talk?"
”Wang Ai smiled: "Wait a minute. ”After speaking, he quickly signed the three contracts very happily, and then stood up and shook Herbert's hand suspended in the air.In an instant, louder applause filled the conference room than before, and even whistles sounded.