Li Jun's face was expressionless, and his mind was spinning rapidly: Why can't I even understand Chinese?"
What about our principles?"
Wang Ai asked."
No problem in terms of principle."
Schlapner showed his honest smile: "It's also the first time for me to help a star of your level do things, if it weren't for your insistence, I would have been hard to say." ”Leonie frowned and pondered, Wang Ai smiled calmly, Li Jue's eyes were shining, Schlapner sighed, and Li Jun ......
Looking around: Didn't anyone explain it to me?
Li Jue looked at Li Jun interestingly, so he asked Wang Ai, "Can I say it?"
”Wang Ai nodded, picked up a bunch of grapes and shared it with Leonie, Li Jue was just about to speak, when footsteps came from outside, and the father Yan Zhu hugged the child: "Hungry, right?"
”Li Jue got up and looked at it, and waved his hand: "It's pulled, go clean up." ”Yan Zhu turned around and left, Li Jue sat down and said calmly: "Our principle is very simple, whose belongs to whom.Unlike ordinary players, the transfer of star players is usually only a part of the competitive value, and more importantly, the cooperation of commercial value, you can think of it as a merger of two companies, well, a temporary merger. ”Li Jun said unexpectedly: "Is it so complicated?"
”"Of course."
Li Jue nodded seriously: "Bayern Club had a revenue of $100 million last year, and my boss, of course, is also your boss, with an income of $150 million, which may increase to $300 million this year."
How can two parties come together without considering their respective incomes?
”Li Jun's eyes widened, although they were not very big, but they showed the shock of the protagonist of the eyes: "To put it this way, Wang Er can still earn more than Bayern?"
”Li Jue and Leonie looked at Wang Ai together: Wang Er?
Wang Ai angrily peeled a grape in Seleoni's mouth, and glared at Li Jun viciously, Li Jun knew that he was speechless, and hurriedly said: "I always thought that the star came to the club because of the relationship between the part-time job and the boss. ”Li Jue shrugged his shoulders: "Normally, our boss was also at the beginning, but not now."
He is a living legend recognized by the whole of Asia, he has a fairly solid market fundamentals, whether he goes to a big club or an ordinary team, the brands that need the support of top stars in Asia will not be left behind.So he went to the club, although he seemed to be a working boy, but he was actually a partner.His income does not depend on the club's tickets, broadcasts or even the club's own advertising, but on himself, and the club provides nothing more than a platform. ”Li Jun frowned: "What do you mean is that Wang Er's advertising revenue belongs to himself, and Bayern's advertising revenue belongs to Bayern, and the two sides are clearly divided."
So, why do Bayern want him?
I remember hearing Sister Huang say that the first year of coming to Inter brought Inter tens of millions of income growth?
”"At that time, it was a senior worker, Chelsea was not a giant, Inter was."
Schlapner took over: "At that time, Dr.
Wang needed the encouragement of the wealthy to open up a part of the market through the wealthy family.And today he has eaten this part of the market through the double golden boot, five crowns, six crowns, and World Cup winners, plus Inter's own problems, so he has to go to the new giants to exchange markets with the other party.For example, if you look at Bayern's world market, Dr.
Wang will get a part of it when he joins, while Bayern will get a market that China and Asia did not care about Bayern before. ”Li Jun had a headache when he heard it, but he knew that this was something that he had to understand as Wang Ai's assistant, and several people specially called him to say this, just to help him make up for his lessons.Li Juncai said for a long time: "But according to the initial cooperation model formed by Inter, Bayern should not want all the increased revenue after Dr.
Wang joins into Dr.
Wang's pocket through various ways, and he has no growth." ”"Of course."
Schlapner nodded: "No one is afraid of a lot of money, so the cooperation terms proposed by Bayern at the beginning were very greedy, such as 50% of the portrait rights each, haha." ”Several people in the back hall laughed together, and Li Jun frowned: "It seems that this is the general pattern, right?"
”"That's why there's a huge gap in salary."
Li Jue re-spoke: "Former star players, such as Beckham are the most typical, why did he refuse Real Madrid's 10 million euros one-year contract extension and went to the Los Angeles Galaxy to accept an annual salary of 3 million?
Because the sharing agreement of the two parties is different.He is 50% in Real Madrid, and Real Madrid gives him some of his income, so he has an annual salary of 10 million.And he is in the Los Angeles Galaxy, although the annual salary is only 3 million, but the club has no share of the advertising revenue attributable to him.So, he actually made a lot more. ”Schlapner sighed: "When I was young, the players were really workers, and only a very few players, such as Platini and Cruyff, could barely be regarded as high-level workers.Frequently take time off to go out for some activities, and then reach an agreement with the club through various methods, or communicate.However, modern football, especially the promotion of live television, has greatly increased the influence of stars and greatly improved their right to speak.The Beckham mentioned by Xiao Li just now is an example, if he stays at Real Madrid, his status is close to that of a partner.It's just that he was already old at that time, and he was far from what Dr.
Wang is now.There has never been a star like Dr.
Wang in world football, a star with a huge market that he almost carries with him.So his appearance is enough to change the rules of cooperation between the star and the club, at least for him. ”Li Jun's eyes rolled: "Wage earners, pay for their labor and get a salary, and accept exploitation."
The interests of the partners are shared, and they are divided according to their strength.If it is a temporary cooperation, not only should each party retain its original customers, but also strive to amplify its interests and increase its income.So, what can Dr.
Wang and Bayern each offer?
”"Bayern provides a platform, one is the exposure platform of the giants themselves, and the other is the qualification platform for the Champions League.Dr.
Wang provided Bayern to expand its presence in China and Asia, increase the sales and broadcast fees of jersey memorabilia, as well as his athletic ability. ”Schlapner replied: "So, we want partnership, not worker, and only if Bayern accepts that, we will move on to the issue of advertising in specific markets in Asia, China, and outside of Asia, and of course, salaries."
Nowadays, we will no longer accept the model of dividing tens of millions of dollars from individual advertising revenue to contribute to clubs.If Bayern doesn't accept that, we can move to another club. ”Li Jun took a deep breath and looked at Wang Ai: "Are you like this now?"
”Wang Ai casually poured out a pile of grape skins in his palm, and said concisely: "Any cooperation clause is the product of the comparison of strength between the two sides. ”