Schlapner is already waiting in Atlanta, and the negotiation team he led talked about Wang Ai's endorsement contract with Coca-Cola for the next five years to 17 million euros a year, and it will no longer be discussed.Frankly, this is almost the limit of what Coca-Cola can give.After all, 25 years ago, Michael Jackson was only $5 million, if it weren't for the sharp depreciation of the dollar in recent years, and Wang Ai's influence in the world, especially in Asia and China, has been the first among stars for many years, this price would not have been negotiable.According to Schlapner's understanding, the endorsement fee for Asian king Jay Chou to endorse Coca-Cola is only about 6 million US dollars.Compared with Adi, a professional sporting goods, who has a direct stake in the breakthrough of the spokesperson in the field of sports, Coca-Cola pays more attention to the breakthrough of comprehensive influence.Five years ago, when Wang Ai endorsed Adi, he was just a young player with unlimited hope, and five years later he won the "Grand Slam" in football, and his influence in the sports field is not what it used to be, so the endorsement fee has tripled.In the field of general social popularity, Wang Ai was the first star in China five years ago, and his popularity in Europe and the United States doubled five years later, so taken together, Wang Ai's world popularity is roughly twice that of five years ago, and then the endorsement fee for Coca-Cola has become 3.4 times that of five years ago under the comprehensive effect of price increases.The specific details of the event in the terms of the contract also affect the level of the total endorsement fee.In short, Wang Ai was quite satisfied, so this time he went to the company's headquarters in Atlanta to sign a contract.During the two-day stay in Atlanta, the activities included attending the signing ceremony, visiting the headquarters building, receiving a banquet from Coca-Cola, being interviewed by Time Magazine, visiting Atlanta's football team that is not yet in the major leagues, and attending a business event organized by Coca-Cola.In short, the activities in Atlanta in the past two days were quite intensive, and the reaction of fans everywhere Wang Ai went was also quite enthusiastic, as if the popularity accumulated by Wang Ai over the past years exploded, which made Wang Ai quite overwhelmed.Americans and Europeans are not the same, Europeans are still more or less upright, after all, their ancestors are broad, and Americans are much more straightforward and even rude, even in the upper class of American society.On June 3, Wang Ai set off from Atlanta to Los Angeles, a city in the western United States, and this trip was also arranged by Coca-Cola, interacting with some celebrities in Los Angeles who endorsed Coca-Cola.Not only did I learn about the deeds of these celebrities in advance, but I also went to the Los Angeles Galaxy team to visit and interact.On June 5, Wang Ai went to San Francisco again, which was not arranged by Coca-Cola.All Chinese celebrities come to the United States, almost all of them will go to San Francisco to see, because there are many Chinese here, 1 in 5 people are Chinese, if you count immigrants from other Asian countries, the yellow skin here accounts for almost a quarter.Of course, it is also a wrestling ground between different Chinese factions and different Asian countries that radiate influence in the United States, and there are often multi-level struggles between them over who is more righteous.Of course, Wang Ai will not touch sensitive political issues, but there is no doubt that he is from Chinese mainland, has global influence, and is undoubtedly the number one star in the entire Chinese-speaking area.Such an identity made him not even say anything, as long as the person arrived, it was enough, and Wang Ai did not "say nothing", he attended the public event organized by the Consulate General on the first day of his arrival.After two more days in San Francisco and about seven or eight public events, Wang Ai's trip to the United States was over.On the morning of June 8, we flew across the Pacific Ocean to Beijing, China.While Wang Ai was busy attending various events in three cities in the United States, the news of his appearance in Munich finally made a big splash in the German media.In particular, the local media in Munich had already obtained the information with the help of Bayern.Therefore, after Wang Ai appeared in Munich and was seen by many citizens, he felt that the time was ripe.As a result, the warm-up activities for Wang Ai's transfer to Bayern were launched.Since the summer transfer window starts in July, there are legal risks associated with signing early, so it can only be a draft at present, and there is also the possibility of a theoretical reversal.But in reality, even if Wang Ai's contract conditions are harsher than any previous star, Bayern has to admit that the conditions proposed by Wang Ai are based on "strength and position", which is not harmful to Bayern's commercial interests and has increased, and Bayern's competitive interests have increased dramatically, so the three parties, mainly Wang Ai and Bayern, have strong confidence in this contract.In order to minimize the possibility of both parties turning their faces, and at the same time create a commercial impact on this huge contract, both parties should express a certain amount of "sincerity" before the formal signing.Wang Ai's semi-public visit to the Chinese Consulate General in Munich in advance, and the semi-public purchase of real estate is the "sincerity" of Wang Ai's side, and now it is Bayern's turn to cooperate.Bayern's strength is unmatched in Germany, and feedback from all sides soon came.On June 3, the sports page of Bild, Germany's largest newspaper, appeared at the door of the Chinese Consulate General in Munich and distributed a long commentary.On June 4, Wang Ai's former teammate Robben responded in a TV interview: "I don't know if he will come, but what I want to say is that if he does come, then I will warmly welcome him."
He's an incredible teammate who always solves problems in the most difficult times. ”On June 5, the Süddeutsche Zeitung quoted "well-informed sources" as saying: "Wang's transfer has been negotiated, and he can be signed just waiting for the summer transfer window to open." ”On June 6, the Süddeutsche Zeitung continued yesterday's report, making a long analysis of the growth of the team's competitive strength and economic strength after Wang Ai's transfer, and pointed out that this is a Chinese star at a completely different level from "Dora", and it is the last cornerstone of Bayern's rush to the top of Europe.The report also interviewed Bayern's current coach Heynckes, and the old coach also expressed great interest in Wang Ai's possible joining in the interview.On June 8, a reporter from Munich TV appeared at the door of the property purchased by Wang Ai, and in this half-hour special program, the host even dug up the small things that Wang Ai helped his neighbor Anthony who was in a car accident when he was in Milan, and combined with Wang Ai's annual investment of 20 million euros in European charity and environmental protection, Wang Ai was called the modern version of the "Good Samaritan" who had a great influence in the entire Christian world.And this property, which occupies a large area and has not yet appeared and only some workers are busy, is also known as the "Samaritan Manor".