The night was dark, and Wang Ai went directly to the Lion Hotel to rest after arriving.The next morning, Huang Xin went to the CY Sports headquarters to inspect the work, and Wang Ai went to the CY Sports Agency to convene the Schlapner team to carry out a preliminary study on leaving Bayern.Wang Ai's original plan was only about two seasons at Bayern, and from the current point of view, it should be a rainy day."
If you prepare, you will be established, and if you don't prepare, you will be wasted."
Wang Ai first said an old sentence in front of Schlapner's group, and then translated it in German before adding: "I know your feelings and pride in Bayern, and it is precisely because everyone wants me to come to Germany that I finally went to Munich."
But at the moment, I'm not the best in Munich. ”The conference room was quiet, including Schlapner, who strongly recommended Wang Ai to Bayern."
Of course, it's not about who is at fault, it's about the situation."
Wang Ai smiled: "Originally, I also planned to slow down in the past two years, the reason is probably clear to you, and Bayern is a good choice."
Able to guarantee me a certain amount of exposure and results when I am not motivated.Your original intentions are good, I don't deny this, so don't have any pressure, I'm not criticizing anyone in my words, after all, you didn't expect it, and I didn't expect it. ”"Dr.
Wang, we, I'm not a very successful agent."
Schlapner pushed his glasses and said seriously: "Everyone, my team members are all German thinking habits, and they don't fit well with the model of La Liga Premier League." ”Wang Ai nodded, and suddenly smiled: "What do you think of you in China?"
Say you're the northeasterners of Europe, right!
From the climate to the food, from the personality to the life, we are almost the same kind of people in soul and personality, and this may be the reason why we live so smoothly in Germany.In short, people like us are accustomed to the civilization and aesthetics of the manufacturing industry, and like to think about problems in a down-to-earth manner.So, not only you, but also me, need to be reviewed.I came to the meeting today to sum up my experience with you. ”Hearing this, the agents of Schlapner's group finally breathed a sigh of relief.These people mainly serve Chinese stars who come to play in Europe, and of course their own quality is not very good, but they have a lot of income.In today's average salary environment of about 3,000 euros, you can get a monthly salary of 20,000 euros.Obviously, the dissatisfaction with the big boss is a bit like a man's back now."
Doctor, what do you think about this?"
Schlapner asked Wang Ai with a smile.Wang Ai also smiled: "I'm afraid we all have to accept a new concept, that is, superstar, I don't mean what is written casually in the media, but something in real life."
First of all, my current work dilemma is caused by all of us, and we all need to learn this concept.You haven't brought a superstar, I haven't been a superstar, and it's a new phenomenon even in global football. ”Everyone listened quietly, and Wang Ailang said: "Although I have my particularities, such as the super stability of my market, such as my half-time all-round.But in essence, the performance of superstars on the pitch is only the threshold, and the external market is the fundamental.You can think about it, what was Bailey's era like?
Klaus, did you have a TV at home at the time?
”Schlapner recalls: "He didn't buy one until later in my house. ”Wang Ai nodded: "So, what about the Maradona period?"
The 80s?
You're in China, right?
”"At that time, Chinese households probably owned less than 10 percent of their televisions."
Schlapner nodded.Wang Ai took a breath and said slowly: "If you say a little earlier, such as the period when Bayern was established, who was the audience of football players at that time?"
Thousands of seats for live fans, and even a few hundred seats at the beginning.Later, the stadium grew larger, but the audience never left the stadium until the popularity of television in the Pele era, and the live television signal was perfected.Before that, there were no so-called stars, only players, just like in the early days of American professional basketball, everyone's income was very low, not much higher than ordinary people, a bit like the current semi-professional leagues such as the German regional league, which could not be on TV, and could only rely on ticket revenue.So, Pele's rise to prominence was largely due to television, and he was the first true commercial star in the history of football. ”However, in Pele's time, only a few families in developed countries such as Europe, the United States, and Japan had television sets, which limited Pele's commercial height.Later, the era of Maradona was different, and television began to be popularized in the vast number of developing countries, so Maradona was not as good as Pele in terms of results, but his global popularity was similar to Pele, and he became a real football superstar. ”Wang Ai glanced at the conference room: "I'm talking about the business aspect, with the increase of media power, the audience of stadium performance is increasingly detached from the stadium, and the natural business territory is expanding day by day. ”Everyone nodded, and Schlapner pondered: "So, now that television has become popular in developing countries, and the rapid development of the Internet, football performance has entered a more novel space, so football superstars are not enough to describe the influence and commercial appeal of today's top football stars, so there are superstars?"
”Wang Ai nodded: "Not only that, globalization is a very important phenomenon, economic interconnection, a large number of multinational companies have become the blood vessels between sovereign countries, and football continues to expand to other parts of the world driven by the five major leagues."
I, a yellow face from the Far East, have completely stimulated the previously dull market in the Far East, and then reached a new level of influence.Similarly, consortia from the Middle East and the Far East have bought clubs from the top five leagues, helping the big five leagues reach a higher level of competition, such as the rise of Chelsea, the development of Manchester City, the revival of Paris Saint-Germain, and so on.The globalization of the media, the globalization of players, the globalization of capital, and the three most critical elements of football have all been globalized.That's why in my time, there are real global football stars, referred to as superstars. ”"In other words......"
Schlapner said solemnly, looking up from his notes, "the rules are different, and the way top stars operate and develop is fundamentally different from what they used to be.In that case, the contrast between Germany's league that focuses on serving the national team and La Liga's Premier League, which focuses on its own profits, is it true that superstars are suitable?
”