Because the relationship between the UAE and Qatar is not good, and it is not convenient for Mansour to come to Qatar as a high-ranking member of the UAE royal family, he sent a secretary.Ambassador Zhang said that because you did not know each other before, and you were afraid of the rule that you are not allowed to have private contact with the players before the transfer, you made a roundabout request for a meeting through the Chinese Embassy in the United Arab Emirates.When he received a call from the UAE Embassy, Wang Ai had already boarded the plane, so he didn't have time to discuss with Wang Ai, but he expected that Wang Ai would not refuse this kind of contact, so he agreed for him.So the two sides had a brief talk in the living room of the Chinese Embassy in Qatar, and when they asked, they learned that Mansourfei sent his secretary so vigorously to ask Wang Ai for his phone number......
It was indeed impossible for the two sides to have in-depth talks in the first contact, so the meeting simply lasted for half an hour."
He was going to give you jewelry, but I refused it for you."
Ambassador Zhang smiled with Wang Ai after the other party left: "You won't blame me, right?"
”"And this?"
Wang Ai shook his head and smiled: "It's good that you refuse, I have to refuse if I really bring it up today, and I will be unhappy." ”"Why?"
Ambassador Zhang said with interest."
You're testing me?"
Wang Ai sighed: "First, I'm not short of this money, I'm not an ordinary star who can get it with money, so giving money is looking down on me; Second, my current status does not allow me to accept things from people casually, if it is a souvenir of an ordinary fan or something, it is okay, but the richer the person's things, the less I can accept them casually.Is there a shortage of people, what if you come to me in the future to do something that I don't want to do?
”"Status?
Superstar?
”Ambassador Zhang said curiously: "I always hear people talk about this, what does this thing look like?"
”"To put it simply, with competitive value as the bone and commercial value as the meat, such a high-value brand attached to natural persons has been formed."
Wang Ai pondered: "Its main feature is that its bargaining power is very high, just like today's meeting, if I am an ordinary star, how can people say that it is the representative of the boss, then I must be polite, in case I eat other people's meals in the future?"
”Speaking of this, Wang Ai glanced at Ambassador Zhang and said with a smile: "Of course, on this occasion today, my identity is mainly a well-known Chinese athlete, and the other party is a representative of foreign royal families. ”Ambassador Zhang smiled: "Can you tell me more about the supergiant?"
I think this is very valuable for research. ”"What?"
Wang Ai said blankly."
You are a well-known volunteer in our diplomatic mouth, we have to consider your identity when we use you, and if your status changes, we will also adjust accordingly, saving waste of resources.""
In the past two years, the influence of the five major leagues has been expanding day by day, and our department is also paying attention to the phenomenon of superstars, but fortunately we have one and are willing to support our work, so some experts are already researching, but it is more accurate for you to say some personally," Ambassador Zhang said.After all, there are only three in the world, and there are some things that only you know. ”"Is that so?"
Wang Ai nodded: "But I have to retire in another ten or eight years, and I don't know when the next one will be, and research is useless, right?"
”"Won't you help us when you retire?""
How so?"
Wang Ai shook his head: "The country needs me, I don't have to say anything when, but if I retire, I won't have this influence." ”"Don't be modest, there are no outsiders today."
Ambassador Zhang sighed: "At least one thing we are sure of, even if you retire, your influence will be unmatched, Maradona is an example." ”Wang Ai laughed: "Okay, hmm......
Economic globalization, the development of television broadcasting, and the prosperity of the Internet have improved the communication capacity by an order of magnitude, which has brought about the expansion of the economic map.In this process, the players gradually separate the levels.The top 10 in the world ranking in the same position are almost superstars, and there are too many general main players, so the commercial value is average, usually based on collective portrait rights, and can only have a certain commercial value in the city where they were born or play, and there are very few others.Football stars have a deep impression on the public, so they can receive endorsements from some small brands, or low-level spokespersons from some big brands.If you are a superstar, you can receive top endorsements from some medium-sized brands, and your personal portrait rights are very valuable.As for the supergiant......
Anyway, if the gap in competitive value is 1, then the commercial value will be magnified to 10, or even more.Although Supergiant is not a winner-take-all, there is also this trend. ”Ambassador Zhang listened deeply, and only then did he ask: "Is it super giant that can receive a top endorsement?"
Is it?
Signing endorsement contracts with top companies in each industry?
”"Yes, a strong combination."
Wang Ai nodded: "Brands pick people, people also pick brands, in fact, superstars start to pick, not as hungry as football stars, super giants are even more powerful."
For example, because I am the top in the football industry, then I can only cooperate with the top companies, which is a matter of face.Once you cooperate with a second-rate company, then in the eyes of the public, your style will be low, and the color of the superstar will fade. ”"It's a bit like consumer recognition of the brand, but what about the club?
I think the Manchester City representative was very polite to you just now, not like the average boss to the worker. ”Wang Ai laughed and pointed to his chest: "As the saying goes, the big store bullies the customer, but we all know that the big customer can also bully the store."
Between me and Manchester City right now it's me big and Manchester City small. ”"Oh?"
Ambassador Zhang was even more interested: "Then you can still be the master of Manchester City when you go to Manchester City?"
”"It depends on how you talk about it, a team like Manchester City has hundreds in the big five leagues, and there are only three stars like me.Not to mention Manchester City, Bayern Munich, I haven't had World Footballer of the Year for 20 years. ”Speaking of this, Wang Ai shrugged his shoulders: "Anyway, if he wants me to go, he doesn't just give me more money." ”"It's like you're working with a commercial brand, but you also have to maintain a face?""
Yes, on the one hand."
Wang Ai nodded: "But the more important thing is that the foundation of the supergiant is still the competitive value, and the commercial value will collapse without the competitive value."
Therefore, there must be a certain level of achievement to be considered whether to go or not, including having to have a group of strong teammates, there must be a capable manager who can unite the team, and the salary is the last. ”"I heard that there is still a question of image rights?"